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Functions Easy Water ? cover - PowerPoint PPT Presentation


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Functions Easy Water  cover. Fill up the water reservoir at level of the marks. Press down the pot over the wick stand. Secure good contact between pot and plant. The water will be added to the root ball continuously through the wick. Contains up to two week’s supply of water.

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functions easy water cover
Functions Easy Water cover
  • Fill up the water reservoir at level of the marks.
  • Press down the pot over the wick stand. Secure good contact between pot and plant.
  • The water will be added to the root ball continuously through the wick.
  • Contains up to two week’s supply of water.
  • A constant water supply = maximal ornamental value.
advantages of easy water
Advantages of Easy Water
  • Easy for nurseries to add to a standard product
  • Add varieties to assortment for self service shops
  • Exposes only fresh plants of best quality in shops
  • Retail get better image and increased profits
  • The shop reduce time and costs for the care
  • The ornamental value for the consumer increases
  • The consumers are willing to buy again
advantages of easy water4
Advantages of Easy Water
  • Many quick drying varieties of pot plants are to day excluded from sales through supermarkets
  • Flexible designs of the cover
    • Color card “Colors of JACKPOT”
    • Individual decorations
  • Can be used for any kind of pot plants
    • Introduced in the spring 2010 for Pot Roses and Campanulas
decoration of the cover
Variable designs

Frosted Glas look

Different sizes

Different colors

The order volume is the only limitation!

Decoration of the cover
easy drying plants that soon can be sold with success in self service shops
Azalea

Campanula

Chrysantemum

Cyclamen

Dahlia

Eustoma

Exacum

Gardenia

Gentiana

Gerbera

Hibiscus

Helliantus

Hydrangea

Impatiens

Jasminum

Easy drying plants that soon can be sold with success in self service shops:
  • Mandevilla
  • Nephrolepis
  • Pelargonie
  • Pentas
  • Platycodon
  • Rose
  • Poinsettia
  • Senecio
peel off label for the cover
Peel off label for the cover

Front of the label:

  • EAN 13 bar code
  • Care symbols
  • Web reference

Back of the label:

  • Care instructions
  • Warnings
  • Recy - symbol
  • Web reference
exclusive product low costs
Exclusive product – low costs

Compared to the value it adds to the product it is fair price;

  • No additional costs in production as the pot is a “standard” plastic pot only with a center whole
  • Flexibility in production and marketing is not influenced negatively
  • The concept includes labels and a tray wrap with a consumer’s guidance
  • The costs compared with a traditional cover is a bit higher, but the lower loss in retail fully compensates
easy water long life
Easy Waterlong life
  • Easy to use and to distribute
  • Easy to refill with water
  • Easy to get rid of – recycling PP5
  • Adds life time to the plant
  • Increases the ornamental value
  • Patent is applied for
  • Trade mark application is filed
when is easy water ready for the market
When is Easy Waterready for the market ?
  • Roses in 6-10.5 cm from Rosa Danica – February
  • Campanula in 6-11 cm from Thoruplund – May
  • More varieties and pot sizes to follow soon!