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Blogs, news and journalists Or Whose News Is It Anyway? Jo Twist BBC News website technology reporter jo.twist@bbc.co.uk 11 October 2005

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blogs news and journalists or whose news is it anyway

Blogs, news and journalistsOr Whose News Is It Anyway?

Jo Twist

BBC News website technology reporter

jo.twist@bbc.co.uk

11 October 2005

slide2
“The Roman Empire that was mass media is breaking up, and we are entering an almost feudal period where there will be many more centers of power and influence.”

: Orville Schell, dean of UC-Berkeley journalism school :

Business Week

slide4
Strategic

Personal

Political

News / eyewitness

Niche

Filters

slide5
“Freedom of the press belongs to those who own one, and blogging means practically anyone can own one. That is the number one reason why weblogs matter… a blog, you see, is a little First Amendment machine.”

: Jay Rosen, press critic :

slide6
“I do not underestimate the tests before us. We may never become true digital natives, but we can and must begin to assimilate to [our audience’s] culture and way of thinking. It is a monumental, once-in-a-generation opportunity, but it is also an exciting one, because if we’re successful, our industry has the potential to reshape itself, and to be healthier than ever before.”

: Rupert Murdoch :

slide8
Fast turnaround

News in 45 mins to 1 hour

Need immediate feed

Need immediate reaction and comment

slide9
Will check traditional news sources

Blogs for original stories

Blogs for opinion

Blogs for rumours

Blogs for offbeat news

slide10
Transformed my newsgathering

RSS key

Given vertical depth to newsgathering

Blogs reflect of wider conversation about news

slide11
Blogs will have absolute latest

PR websites don’t

Often they are first : Scobelizer

Not enough RSS on sites

Don’t have time to go searching

Need it to come to me

slide12
“Bloggers, through their links are dictating what is important on the net because they are basically linking to things that make Google think it’s very important.”

: Simon Waldman, Guardian Unlimited :

Blogs as network for our content

Blogs are not a threat

We should not call them “they”

We use our privileged position as journalists to check story

People trust the news if they see it on BBC

slide14
“I firmly believe that the point of weblogging is not merely to have your own blog, but to participate more fully in the public conversation. This means reading and commenting on other people’s blogs – ideally at least as much as you post in your own.”

: Amy Gahran :

slide15
Corporate blogs not a habit

Scobelizer is influential and valuable

But he is not official Microsoft blogger

Corporate blogs should be real

(would rather listen to a podcast)

slide16
Updated daily

Specialist knowledge or links

Informal personal tone

Reporting debate and being a filter

Informative

Outward linking

Authoritative

Encouraging conversation

Trustworthy

slide17
But unless you get things right, you will be poo pooed

Format and RSSTone

Content

Engagement with others through comments

slide18
Blogging is decentralising news and opinion

Works well with media producer such as the BBC which is supposed to be impartial

Bloggers link to us and form opinion

We provide balanced view

slide19
Blogging is a global public conversation

Bloggers talk about the BBC

Informal public watchdogs

Our role as the fact checkers

People trust us

slide21
“To my knowledge, this is a first. The article did not credit the photographer, Camoby, so it's unclear if the BBC purchased these images or if he works on staff or he simply let them use the photos gratis. His web site, however, does feature a BBC ticker. What's known is that these images were not published under a Creative Commons license. Now I am not accusing the BBC of any wrong doing. However, I do find it fascinating that the BBC may be pulling in consumer-generated images from Flickr rather than shooting their own work. If anyone has more information, it would be appreciated.”

: Steve Rubel, Micropersuasion :

slide23
Weather predicting pegs

Embargoed

Already blogged

So do we it?

slide24
Our job is to be accurate, not necessarily the first to report the news

… But speed still matters!

slide25
Challenges news and media

Chance to engage and to tell all sides of the story

Make us accountable

If you neglect blogosphere you risk disengagement and alienation

Blogs as reaction to patronising media

slide26
Blogs offer challenges to PR

Have to decide who YOUR audience is

Recognise the value of blogs as global public conversation and word of mouth

Beware the Chinese Whispers!

Remember the rules of engagement

what they show us
What they show us:

The iPod and mobile generation no longer want to be tethered to tradition news outlets

It wants news and information when it wants it, wherever it is, and from which ever voice it chooses

With the collaboration of traditional news and media organisations, a revolutionary future landscape can be defined

slide28
Wikipedia

http://en.wikipedia.org/wiki/Weblog

Corporate Blogging: Killer App Or Corporate Killer? - Kent Lewis

http://www.webpronews.com/enterprise/enterpriseonline/wpn-13-20051005CorporateBloggingKillerApporCorporateKiller.html

Auto-updated every 5 minutes, it uncovers the most relevant items from thousands of news sites and weblogs

http://tech.memeorandum.com/

Scripting News

http://scripting.com/

Contentious – Amy Gahran

http://www.contentious.com/

Scobelizer

http://radio.weblogs.com/0001011/

Corporate Blog Manifesto

http://radio.weblogs.com/0001011/2003/02/26.html

Boing Boing

http://boingboing.net/

jo.twist@bbc.co.uk