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Enhancing Publications Josh Lazar CGS 2585 Today’s Agenda Test 2 Updates Lecture What’s due by Friday Why Enhance Your Publication? Visual details are appealing Brand recognition Ikea/Best Buy Target McDonalds Google UCF Work with Color AKA Hue

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enhancing publications

Enhancing Publications

Josh Lazar

CGS 2585

today s agenda
Today’s Agenda
  • Test 2 Updates
  • Lecture
  • What’s due by Friday
why enhance your publication
Why Enhance Your Publication?
  • Visual details are appealing
  • Brand recognition
    • Ikea/Best Buy
    • Target
    • McDonalds
    • Google
    • UCF
work with color
Work with Color
  • AKA Hue
  • One of the first things a reader sees and responds to
  • Screen colors are different than printed colors
    • Use Color Systems – method for defining standard colors
    • Computer Color System – RBG Red, Blue, Green
    • Printed Color System – CMYK Cyan (blue), Magenta (red), Yellow, Black
  • Transparency is a color modification
enhance objects
Enhance Objects
  • You can use shadows, textures, gradients, and patterns to enhance and existing object.
    • Pattern – repetitive designs such as grids or hatch marks, usually black and white
    • Textures – bitmaps graphic files used for fills
    • Gradients – blend of colors that gradually change in brightness or tint
  • Format>Autoshape
  • Shadows and 3D Shapes are at the end of the Formatting Toolbar
enhance text
Enhance Text
  • Drop Cap – Makes the first letter of a text larger than the rest
    • Format>Drop Cap
  • WordArt
    • 3D text characters
insert horizontal rules
Insert Horizontal Rules
  • Printing lines that can be inserted before or after a paragraph of text
  • Format>Horizontal Rule
apply border art
Apply Border Art
  • Format>Object>BorderArt Button
  • Makes a border for your page based on some type of graphic
create a watermark
Create a Watermark
  • Watermark – semitransparent image usually inserted in the background of a publication.
use design objects
Use Design Objects
  • Premade elements that are available to you in certain programs.
  • Mastheads – top of a newsletter
  • TOC – directs reader to specific area in publication
this week in lab
This week in Lab
  • Project 5-1- and 5-2
  • Work on Desktop Publishing Project
    • Due February 22 by Friday at midnight
  • Labs on Thursday starting this week in HEC 308 – the “Cave”