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Search engine optimization SEO

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Search engine optimization SEO

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  1. Search engine optimization SEO Introduction Search engine optimization SEO is a systematic method that uses search engine ranking rules to improve your website's natural ranking in search results. As one of the most important techniques in online marketing, search engine optimization faces many misunderstandings, both insiders and laymen. This article aims to give readers a more comprehensive understanding of SEO by introducing in detail common SEO techniques, advantages, prices, evolution, SEO learning resources, etc. SEO Definition and Introduction What is search engine optimization? Search engine optimization, Search Engine Optimization (referred to as SEO), is a set of search engine (such as Google) search ranking rules (Algorithm) to improve your website's natural ranking in search results (Organic Search) systematic method. In other words, SEO is the process of improving a website's natural ranking in search engine results. Among them, "natural ranking" is also called "organic" or "non-paid". Generally speaking, the higher a website ranks on search results pages and the more frequently it appears, the more visitors it will get from users of the search engine. These visitors can be converted into customers, so SEO can effectively bring a lot of results to the business.

  2. General Search Engine SEO Local Search Engine Optimization(Local SEO for short) E-Commerce SEO SEO differs from Local SEO in that it focuses on optimizing the online presence of a business so that search engines will display its web pages when users go to a local search for their products or services. The former is more focused on domestic or international searches. As an internet marketing strategy, SEO considers how search engines work, the algorithms programmed by computers determine how search engines behave, what people search for, the actual search terms or keywords typed into the search engines, and which search engines preferred by their target audience. Optimizing a website may involve editing its content, adding content, performing HTML and related coding to increase relevancy to specific keywords and

  3. remove obstacles to search engine indexing activities. Promoting a website to increase the number of backlinks or inbound links is another SEO strategy. By May 2015, mobile search surpassed desktop search. [3] In 2015, it was reported that Google was developing and promoting mobile search as a key feature of future products. In response, many brands are starting to take different approaches to implementing their internet marketing strategies. *Remarks: Classification of search engines When it comes to search engines, many people only know Google, Baidu, and Bing. Did you know that the App Store is also a search engine? Did you know that Taobao is also a search engine? This involves the difference between a vertical search engine and a general search engine. Broadly speaking, the brands mentioned above are actually search engines. So what's the difference between them:

  4. Vertical search engines: such as Taobao, Amazon, YouTube, App Store, refer to industry- specific search engines targeting a certain field. It can be said that you must search for videos on Youku, you must search for products or services on Taobao, and you must search for apps on the App Store. General search engine: such as Google, Baidu, 360 search, refers to the search for all information on the Internet. Arguably, the stuff you Google is more of a web page. Since the search engines are so diversified, the optimization for different search engines is also diversified. For example, for the ranking of Apps in the App Store, there is an App Store Optimization service (abbreviated as ASO in China) on the market that specifically improves your App ranking; for Amazon, there is an Amazon SEO service that specifically improves your product’s ranking on Amazon. For Youku and Tudou, there is naturally video SEO knowledge to improve video rankings. In life or on my website, when we talk about SEO, it generally refers to improving the ranking of the website in the search results of general search engines Advantages of SEO What Are the Benefits of Enterprise SEO? Personally, whether SEO is worth investing in can be considered from 4 aspects: Search users and search volume Conversion rate SEO cost SEO aging In terms of search engine users and search volume

  5. There are a large number of users of search engines. According to Internet Live Stats, there are about 3.5 billion Google searches every day around the world. And because Internet users are growing every year, the number of people using search engines is also steadily increasing every year. With the help of Google Keywords Planner, you can even view specific keywords and search volume in specific regions. Below is a schematic diagram of Google Keywords Planner. In terms of conversion rate When your customers search for a service or product that you happen to provide in Google, your website appears and can be ranked first. At this time, your "advertisement" is the most relevant, so the website visitors attracted in this way are basically potential customers who may place an order to some extent. Therefore, the conversion rate will be much higher than traditional advertising. In terms of cost The traffic you get from organic rankings is free (compared to search ads). If you do it yourself SEO, then you save the SEO service fee. Of course, even if you spend money to hire SEO professionals, you can easily earn back this part of the investment in the end. Therefore, SEO is one of the most effective ways to increase website traffic when doing foreign trade marketing and cross-border e-commerce In terms of timeliness If the foundation is good, many websites can achieve remarkable results within 1-2 months. The 5 SEO clients I have taken over personally have all seen performance improvements within a month or so. Even if everything starts from 0, although white hat SEO generally takes 4-6 months to see a relatively large effect, but after the ranking is done, it can generally last for 1-2 years (even without any maintenance) search engine ranking algorithm

  6. What is the search ranking algorithm (Algorithm)? Just like what is said in the following video: You can imagine the entire Internet as a huge library, and Google, Baidu and Bing are the three librarians working inside. So what exactly does the ranking depend on? Some of the more important factors are relatively well known, such as the keywords in the page title (technical term is called Title Tag), which websites link to your website (technical term is called inbound link/Inbound Link), what keywords are used by other websites Link to your webpage (technical term is called anchor text/Anchor Text:), is the website linked to you a high- quality website (technical term is called ranking weight/Authority), and more than 200 other factors! . These are the common sense of SEO, but even many IT people don't know it. The so-called "art industry has specialization".

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