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August 12, 2017 Faheem Abrahams
Web site traffic generation is the second major step in the whole internet marketing process. You’ve come up with a
website or had one done for you, and now all you need to do is get traffic to that website. There are literally hundreds
of ways to do this, and the right way for you will depend on the product or service you are offering, the amount of
time you have, the types of traffic generation that appeal to you, and your budget.
First of all, your site should be as “SEOed” (Search Engine Optimized) as possible. This insures that you will get
organic traffic just from people doing normal searches on the internet. You can hire someone to do this for you, or
you can take a training course on how this is done. There is also some SEO software that will help you on this
aspect of web site traffic generation.
Keyword Research Training – Free Leads from Google
The process can be complicated but in extremely general terms, SEO refers to using the right keywords in the right
places on your website in an appropriate manner, and having incoming links into your website from other quality
websites. If these two elements are in place, you will rank higher with the search engines, come up more in search
results, and get more traffic to your site.
Some free means of bringing in traffic to your site are Twitter, Facebook, YouTube or any of the other video
websites, UsFreeAds, CraigsList, online forums that are related to your products, free blogging platforms like
Blogger or WordPress, safelists (depending on the product or service you offer), keyword-targeted press
releases, traffic exchanges, article submission to EzineArticles and other article directories, and more.
If you have some money to spend, you can invest in PPC (pay-per-click) advertising on any of the major search
engines (Google, Yahoo, and MSN-Bing). The good thing about this kind of advertising is that you only spend what
you want to spend. You bid on certain keywords or keyword phrases and then you get charged only when someone
clicks on your ad. If you don’t have a lot of money to spend, make sure you choose the lower-searched keywords so
that you can bid lower. You can find all the statistics on keywords in the search engine free research tools.
SEO Marketing – Posting On Purpose For Profit
Another paid options is Ezine advertising. Ezines are online magazines. If you can find one that is targeted towards
the particular market that you are trying to reach, you can place advertisements on the newsletters that they send
out to their subscribers. The most effective types of Ezine ads are called “solo ads” which means that your ad goes
out alone (with no other ads) and with your own email subject line, not a generic subject like “Newsletter number 20”
for example. All of these methods are extremely effective web site traffic generation techniques that you can start
applying right away.
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