How to Utilize Your POS to Its Full Potential

1. Utilizing Your POS to its Full Potential Did you know that your company’s Point-of-Sale system is the most invaluable tool of your entire business? A digital Point-of-Sale system, or POS system for short, offers far more than the basic functionality of processing your sales transactions. In fact, when used to its full potential, your POS system can effectively market your promotional campaigns, increase customer retention, and accurately track your on-hand inventory in real-time, and that’s just the start. Are you currently getting the most out of your POS system? Or do you suspect that you’ve been failing to maximize the robust features that your POS includes? www.ftxglobal.com

2. Engage POS Features You Need & Hide the Rest Depending on the POS system you’ve invested in and installed at your store, the user interface could appear overwhelmingly complex. Or it might be overly simplified, which causes your staff to have to tap-through too many “simplified” screens to accomplish their goals, otherwise known as a real time waster. When using the POS, your staff needs to see only relevant options for whatever task they’re performing, so be sure to “hide” all functions and features that are not meant to be used, and present only the screens and options they will need. Use Analytical Features to the Fullest Your POS system should have data-compiling abilities that enable you to analyze popular vs. failed products, successful vs. dud promotional campaigns, loyal vs. infrequent customer purchase rates, and other information. But if you don’t take the time to review the corresponding reports, you won’t be able to get the most out of this feature. Be sure to engage artificial intelligence analytics so that you can leverage data to your advantage. Identify & Monitor Your Popular Items Sales, inventory, and revenue data is collected within your POS system, which you can use to guide your business decisions. Once you identify your winning vs. losing products and services, you can tailor your promotional campaigns to drive even more traffic towards best-sellers, while avoiding time and effort spent on trying to push items that aren’t succeeding. Integrate a Loyalty Program Perhaps the most important feature of your POS system is its ability to create, integrate, and manage a customer loyalty rewards program. Loyalty programs have been proven to increase customer retention, sales revenue, and customer lifetime value. When customers are purchasing at the checkout registers, it doesn’t take much more time to sign them up for your loyalty rewards program. Once you do, you will be able to track their buying habits and offer personalized discounts that they will be likely to act on. Read More to Know How to utilize your POS to its full potential www.ftxglobal.com