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What Do Customers Look For In A Website?

Take a look at the most important elements you'll want to include in your company's website in 2021 and beyond. Read this article to understand about what customers look in a website.

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What Do Customers Look For In A Website?

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  1. Call Us: 1-256-319-3470 info@ftxdigital360.com What Do Customers Look For In A Website? Your business website has the potential to be your most powerful digital marketing tool. When visitors land on your website, they peruse the home page, navigate through the site, learn about your products and services, and decide whether or not to do business with you. In other words, each visitor assesses your company, and the actual experience he or she has while checking out your website is a big part of that assessment. Website user experience, or UX, is a critical factor that directly impacts the success of a business. These days, consumers judge books by their covers and they absolutely judge companies, retailers, and organizations by their websites. Provide excellent UX on your ECommerce site, and you’ll see a healthy increase in both sales and Google search engine ranking. Forego amplifying UX on your professional services website–or educational institution website or non-profit organization website–and the visitor bounce rate will be through the roof. Whether consciously or subconsciously, customers expect certain criteria when it comes to the functionality and presentation of the websites they visit. Do you know what consumers look for in a website? Keep reading to find out… www.ftxdigital360.com

  2. Call Us: 1-256-319-3470 info@ftxdigital360.com WEBSITE DESIGN MATTERS Website design directly affects UX, and it isn’t hard to understand why. Your website’s design, layout, colors, and content create an instant impression in the minds of consumers. Most people would agree that web design should be aesthetically pleasing. However, the design of a website has the potential to be so much more than that. 70% of website users abandon shopping carts because of bad UX. The visual elements of your website and the way in which content is presented on each web page play an important role in retaining visitors. www.ftxdigital360.com

  3. Call Us: 1-256-319-3470 info@ftxdigital360.com How can you improve your website design to enhance UX? ● Place navigation horizontally across the top of each web page ● Offer website visitors amazing deals ● Prominently display your business’s contact information ● Present one consistent, branded design on all web pages ● Add Clear Calls-to-Action WEBSITE SPEED MATTERS Imagine, you’ve searched Google and found an interesting website title amidst a long list of options. You click on the title, the browser opens the website, but all you see is a spinning ball, or worse, nothing at all, as the website struggles to load. Chances are, you’re not going to wait around, and neither will your customers if they encounter the same issue when trying to visit your site. Slow-loading websites cost retailers more than $2 billion in lost sales annually. The speed of your website–every page of your website–massively contributes to whether visitors have a positive or negative experience. It’s imperative that you do everything you possibly can to make sure your website is fast online. Google’s PageSpeed Insights is an excellent tool you can use to assess the speed of your site. What can you do to increase the speed of your website? ● Resize photos, images, and graphics so that they load fast ● Use file compression to reduce CSS, HTML, and JavaScript file sizes ● Reduce website redirects ● Remove render-blocking JavaScript ● Keep server response time under 200ms Read Full Blog www.ftxdigital360.com

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