Utilizing Social Media For Your Business

1. Call Us: 1-256-319-3470 info@ftxdigital360.com Utilizing Social Media For Your Business In 2021, social media has gone way beyond digitally connecting friends online and providing a place for them to socialize. Social media platforms are in large part providing businesses with secondary, virtual, operational hubs. Take Facebook for example. Within this single social media platform, a company can promote products, maintain an eCommerce store, and handle customer service inquiries, all while posting regularly and engaging with followers. If you’re a business owner who isn’t using social media as an extension of your everyday operations, you’re missing out on a major business opportunity that has the potential to expand your customer base and increase overall revenue. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com Integrating social media into your business strategy will afford your brand countless benefits, including: •Social media can spread brand awareness •Social media can expand your customer base •Social media can encourage online engagement •Social media can increase the virality of your brand Social media is such a powerful tool for business growth, in fact, that you don’t have to use every platform under the sun. Simply maintaining accounts on one or two social platforms will be enough to support your business needs and social media goals. If you need help determining the best social platforms for your company, we recommend that you take a moment to read our prior article, Which Social Media Platforms Are Right For Your Business? If you’re already clear on which social platforms will best serve your business needs, it’s time to get even clearer on how you can use those social platforms to grow your business, which will be the focus of this article. Before you can really get started utilizing social media for your business, be sure to complete the following actions so that your social accounts are ready for action: • Fill out your social profile(s) with your company’s telephone number, email address, and other contact information, and be sure to include a concise description of your business. •For your Instagram account, add to the description box any affiliated IG account handles your company has, such as your customer service and help desk accounts; and be sure to add your branded hashtags as well, if applicable. •For your Twitter account, keep your bio short and personable, and don’t forget to include your website and the Twitter handles of your affiliated accounts, if applicable. •For your LinkedIn account, connect your business profile page to your website blog, if applicable, so that published blogs automatically post to your page. Once you have all of your social media accounts set up, the next critical step is to add social media icons to your website, email signature, newsletter footer, and any other digital www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com marketing tool your company uses. These social media icons should have clickable links that will direct users to your social media account. Are your bases covered? If so, let’s dive into the specifics of what you can do to make the most out of your social media accounts. •Schedule Organic Posts On Social •Provide Customer Service On Social •Run Sponsored Content On Social •Cross-promote Your Social Accounts •Alter Content For Different Platforms Read Full Blog www.ftxdigital360.com