How To Write Content That Both Customers And Google Bots Will Love-converted

1. Call Us: 1-256-319-3470 info@ftxdigital360.com How To Write Content That Both Customers And Google Bots Will Love There has been a fair amount of controversy in the last five years regarding how marketers should write web content so that Google elevates the search engine ranking of the site in question. One camp of marketers insists that website content, such as web pages, product descriptions, professional services, and blog articles should be written so simplistically, straightforwardly, and concisely that anyone with a 6th grade reading comprehension level will be able to understand it. This camp believes that content should be written for people, albeit people who aren’t necessarily the sharpest tools in the toolbox. Another camp of marketers operates as though the sole purpose of publishing written content online is to elevate website search engine ranking, and therefore all content should be composed to maximize the chances that Google bots will determine the website’s content is “valuable.” This camp believes that content should be written with as many popular SEO keywords as possible so that the content pleases Google bots and Google’s ever-changing algorithms even if doing so causes the actual verbiage to sound awkward, stilted, or downright grammatically incorrect. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com I don’t know about you, but when I think of my ideal customer, neither a 6th grader nor a Google bot comes to mind… But I digress. Does content that consumers love tend to rank poorly on Google? Will content that’s written for the specific purpose of maximizing search engine ranking automatically repulse living, breathing web visitors? Why do Google bots exist if they’ve been programmed to value what consumers despise and penalize what consumers value? The answers to these questions can be summed up in a single statement: Google bots have been programmed to mimic consumer behavior and value what consumers value. In other words, the entire “content controversy” is based on a faulty assumption. You see, professional writers tend to insist that excellent writing has the power to render the need for SEO techniques obsolete. On the other hand, professional webmasters and SEO strategists tend to presume that strategic SEO is so effective that it can elevate the search engine ranking of even the most poorly written drivel. These two diametrically opposed mentalities have caused marketers to split into those two camps I mentioned. If you ask me, massive egos are to blame… The fact of the matter is that content must be well-written and also utilize effective SEO techniques. You can’t favor one over the other and expect your website to positively impact your business revenue. Let’s cut to the chase. You want to learn the characteristics of “well written” content, and you want to understand how you, as a marketer, can ensure that the content you write satisfies the quality criteria for both consumers and Google bots. Step one is to free yourself from the mindset of those “camps” I’ve been referencing. The rest of the steps are laid out in this article, so keep reading. Read Full Blog www.ftxdigital360.com