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5 Ways To Improve Ecommerce Customer Experience

In this article, weu2019ll walk you through all five, supplying you with in-depth steps you can take to implement each improvement into your eCommerce site.

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5 Ways To Improve Ecommerce Customer Experience

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  1. 5 Ways To Improve Ecommerce Customer Experience www.ftxdigital360.com

  2. Customer experiences culminate in either satisfaction or disappointment. The result that ultimately follows is either increased business revenue or dismal eCommerce sales. Customer experience, or CX, is that critical. You can improve the customer experience you provide eCommerce website visitors by following these five tips: ●     Offer Personalized Website Navigation ●     Provide Customized Browsing Experiences ●     Feature Customer Reviews & Testimonials ●     Enhance the Checkout Process ●     Build Brand Affinity with Valuable Content

  3. OFFER PERSONALIZED WEBSITE NAVIGATION • Realizing the importance of personalization, especially how it impacts revenue, is an important first step. The next step that naturally follows, of course, is implementing as much personalization as possible, and this includes personalizing the navigation experience of your eCommerce website. • Offering an eCommerce visitor a website experience that’s custom-made just for them is the best way to describe website personalization. 

  4. PROVIDE CUSTOMIZED BROWSING EXPERIENCES •  By offering your eCommerce site visitors tailored content that features relevant products, you will help your visitors to bond with your brand.  • A way to quickly integrate customized browsing into your eCommerce site is to display “recently viewed items” along the margin of each web page or across the bottom of each web page just shy of the footer. • This tactic doesn’t rely on your visitors creating login accounts, which is why it’s so beneficial.

  5. FEATURE CUSTOMER REVIEWS & TESTIMONIALS • Reviews can either translate into sales or a damaged business reputation, depending on what’s said, since most online shoppers are in the habit of reading reviews as part of their purchase decision process. • Small businesses and local companies that understand the importance of high-star and five-star customer reviews know to leverage them on their Google My Business pages, Facebook pages, and their website, all of which you should definitely do, too.

  6. ENHANCE THE CHECKOUT PROCESS • ECommerce shopping cart abandonment is real. In fact, roughly 88% of lost eCommerce sales are due to visitors abandoning the checkout process for one reason or another. • Factors such as having to provide too much information or seemingly unsecure payment gateway processes can give shoppers cold feet at the last minute. This is all to say that while enhancing the checkout process can impact overall customer experience for the better, you have to be really careful about what you enhance and how you enhance it.

  7. BUILD BRAND AFFINITY WITH VALUABLE CONTENT • What improves customer experience more than when a brand goes out of its way to build meaningful relationships with its customers? Building a relationship with your eCommerce customers can increase customer loyalty and ensure long-term, mutually beneficial relationships.  • By identifying with your customers’ emotional reasoning and addressing the causes they care about, you will create opportunities for them to organically bond with your brand and feel a sense of affinity towards your business. It’s all about sharing common values with your customer base.  Read More:

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