MKT 571 Course Extraordinary Success/ tutorialrank.com

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2. MKT 571 Entire Course (UOP Course) MKT 571 Final Exam Guide (New) • MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing • MKT 571 Week 1 DQ 1 • MKT 571 Week 1 DQ 2 • MKT 571 Week 1 Summary • MKT 571 Week 1 Individual Assignment Company Marketing Strategy (AT&T) • MKT 571 Week 2 Learning Team Assignment Product Offering • MKT 571 Week 2 Team Marketing Plan Phase 1 Marketing Phase II: GPS Hedge Trimmers • 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? • Technological • Political • Economic • Cultural • 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? MKT 571 Course Extraordinary Success tutorialrank.com

3. MKT 571 Final Exam Guide (UOP Course) MKT 571 Week 1 DQ 1(UOP Course) • 1) Which of the following is most closely associated with a proactive marketing orientation? • A. It involves delivering superior value. • B. It is about understanding and meeting customers’ expressed needs. • C. It represents the “make and sell" philosophy. • D. The marketer focuses on the customers’ latent or hidden needs. • What have been the major marketing trends in the last decade? • What new marketing trends do you anticipate in the next 10 years? MKT 571 Course Extraordinary Success tutorialrank.com

4. MKT 571 Week 1 DQ 2(UOP Course) MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing(UOP Course) • UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. • Individual Assignment: Classic Airlines and Marketing • Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture. • Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate. POST Finished Assignment In the Assignment Forum. MKT 571 Course Extraordinary Success tutorialrank.com

5. MKT 571 Week 1 Individual Assignment Company Marketing Strategy (AT&T)(UOP Course) MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) • MKT 571 Week 1 Individual Assignment Company Marketing Strategy • Company’s Marketing Strategy: An Analysis of AT&T • Go to the Strategic Business Insights website. • Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. • Go to the Nielsen website. MKT 571 Course Extraordinary Success tutorialrank.com

6. MKT 571 Week 1 Summary(UOP Course) MKT 571 Week 2 DQ 1(UOP Course) • Write a Short Summary about this week • This week we are reading about "branding".Here is a recent article on the subject.Comments please.http://www.ksbw.com/money/21467497/detail.html. MKT 571 Course Extraordinary Success tutorialrank.com

7. MKT 571 Week 2 DQ 2(UOP Course) MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) • We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.1. Describe the overall strategy we should adopt to maximize our potential for success. • 2. In one sentence write your positioning statement for the product • Go to the Strategic Business Insights website. • Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. • Go to the Nielsen website. MKT 571 Course Extraordinary Success tutorialrank.com

8. MKT 571 Week 2 Learning Team Assignment Product Offering(UOP Course) MKT 571 Week 2 Team Assignment What Is A Marketing Plan (2 Papers) • Learning Team Assignment: Product Offering • Perform a product launch as a team (see Ch. 2 ,pp. 61-67, of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in • Develop a 1,050-word marketing plan discussion which includes the following: • Discuss what a marketing plan is and is not. • Examine the elements that should be included in a marketing plan. • Examine the importance of a marketing plan. • Discuss how a marketing plan can be applied to a new product launch. MKT 571 Course Extraordinary Success tutorialrank.com

9. MKT 571 Week 2 Team Marketing Plan Phase 1 Trimmers(UOP Course) MKT 571 Week 3 DQ 1(UOP Course) • MKT 571 Week 2 Team Marketing Plan Phase 1 Marketing Phase I: GPS 2000 Hedge Trimmers • What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. MKT 571 Course Extraordinary Success tutorialrank.com

10. MKT 571 Week 3 DQ 2(UOP Course) MKT 571 Week 3 Individual Assignment Career Connection Customer Relationships and Satisfaction (2 Papers) • You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. • You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. • Select one of the following types of local companies: • Florist • Veterinarian • Health/Natural Food Store MKT 571 Course Extraordinary Success tutorialrank.com

11. MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution(UOP Course) MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 • Individual Assignment: Classic Airlines Marketing Solution • Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process. • Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. MKT 571 Course Extraordinary Success tutorialrank.com

12. MKT 571 Week 4 DQ 1(UOP Course) MKT 571 Week 4 DQ 2(UOP Course) • Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. • Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally? MKT 571 Course Extraordinary Success tutorialrank.com

13. MKT 571 Week 4 Learning Team Assignment Channel and Pricing Strategies(UOP Course) MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 • Learning Team Assignment: Channel and Pricing Strategies • Select a second country as the international market for your product (your home country was selected in Week Two). • Develop channel and pricing strategies for your product launch, including both your domestic and international markets. • Write a 1,050- to 1,400-word paper explaining the following: Post completed assignment in the Assignment Forum • Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: MKT 571 Course Extraordinary Success tutorialrank.com

14. MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) • Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. • Review the current marketing mix including the communication channels used. • Part 1 • Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: • Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. • Review the current marketing mix including the communication channels used. MKT 571 Course Extraordinary Success tutorialrank.com

15. MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 • Develop a 1,400-word Communication Plan including the following: • Discuss the marketing communication channels available for the domestic and international markets. • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. • Select the communication channel that is best for marketing your product or service in the domestic and international markets. MKT 571 Course Extraordinary Success tutorialrank.com

16. MKT 571 Course Extraordinary Success tutorialrank.com For More Tutorials www.tutorialrank.com