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Top 5 Programmatic Advertising Platforms in 2021 [NEW]

Contents:<br>1. Video-based Ads<br>2. Tube Mogul<br>3. PubMatic <br>4. DOOH (Digital out-of-home) <br>5. simpli.fi <br><br>In this article, we will discuss the top 5 programmatic advertising platforms that any company or agency can use to run their programmatic ad campaigns. Before we go through each platform, letu2019s understand what is programmatic advertising.<br>The top 5 programmatic advertising platforms are as under:<br>Read more... https://www.escalesolutions.com/blog/top-5-programmatic-advertising-platforms/

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Top 5 Programmatic Advertising Platforms in 2021 [NEW]

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  1. What Things to Consider Before Launching an eCommerce Store in 2021 [Learn More] Contents - • Find Your Niche • Target Audience • Hosting and Domain • Website Design • Application Development • Checkout Process • Payment Gateways • Security Provisions • Promotion Strategies

  2. Introduction • The graph below talks a lot about the hold eCommerce has on our lives. • We are almost completely dependent on this method of shopping given the present circumstances. • And this is only forecasted to be even more consummating. • Nowadays having an online eCommerce store is getting considered as a continuous source of income.

  3. 1. Find Your Niche • Finding the right niches plays a great role in shaping your business. • You have to study the market trends and results in order to understand what the current audiences are preferring to invest in. • Some of the pointers to keep in mind while selecting a niche for your business are:- • Customer’s point of view • Observe your competitors • Evaluate your profit and loss margins

  4. 2. Target Audience • These are who give you your bread and butter. Hence you need to be extremely careful in choosing whom you are going to target as your to-be customers. • This can work both ways, meaning- you can choose your audience based on the product you have selected to sell or you can choose your audience first and then choose a suitable niche of product.

  5. 3. Hosting and Domain • Creating your own online store is not just about developing the application and marketing it, it comprises many layers of minute and detailed procedures and steps that need to be precisely executed for the final product or the outcome to look so effortless. • Before you start developing your application, you need to invest in efficient domain and hosting platforms. • While choosing a domain as well, choosing an SEO-friendly name is a must.

  6. 4. Website Design • This is going to be the face of your business. Hence you have to develop your website in such a way that it needs to be attractive and user-friendly. • Here are a few tips which will help your online platform gain the appropriate rank on the SERP (Search Engine Result Page) and hence attention of the right audience:- • Choosing Searching Engine Optimized name • Simple and user-friendly Application Program Interface • Providing efficient Call-to-action buttons • Simple checkout procedure • A review or feedback system, and others.

  7. 5. Application Development • On the contrary to multiple beliefs, developing your own online marketplace has become very simple. • There are mainly three ways in which you can build your own virtual eCommerce application depending on the money you have at your disposal.

  8. 6. Checkout Process • The most common issue of a low conversion rate is cart abandonment. • Studies have shown that about 7 out of 10 shoppers quit just before the checkout process. • This might be due to multiple reasons. • Make sure you are geared up with all these usual mistakes and think out of the box in order to remedy it.

  9. 7. Payment Gateways • There are multiple options regarding payment gateways for an online store. • People prefer to pay in many different ways.

  10. 8. Security Provisions • As all of us are very aware of the fraudulent activities that are on a rise in this world that’s so much dependent on the internet for even grocery shopping. • So, you need to be really cautious while creating your own online store. • And also, since you have lots of customer’s financial and personal information you need to be pretty careful about it all.

  11. 9. Promotion Strategies • Launching a new business without marketing or raising awareness about it equal to not having an online business. You need to establish your global presence in order to gain the attention of the right eyes. • Your SERP ranking plays a major role in this part. Hence you need to work towards gaining the highest ranking possible so that you end up right on the first result page and on top of the list of the search results.

  12. Author Bio: • Jessica Bruce is an eCommerce business expert, Influencer, and business advisor. She has also written several posts related to the eCommerce niche which has attracted readers.Marketing Consultant at https://shopygen.com/Twitter: https://twitter.com/Jessicabruc

  13. More from • Top 5 Programmatic Advertising Platforms in 2021 [NEW] • Difference Between Marketing and Business Development • The Top 6 Marketing Channels You Should Focus on in 2021 • How to Build Customer Engagement Without Paid Marketing?

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