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The Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 & is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30. The growth has been attributed to several factors, including the increasing awareness and appreciation of cultural heritage,
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Japan Sauna and Spa Market Research Report: Forecast (2024-2030) • GET UPDATED SAMPLE REPORT 2025-2030 • MARKNTEL ADVISORS
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Market Insights The Japan Sauna and Spa Market size was valued at USD 1.48 billion in 2023 & is projected to reach USD 8.52 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 24.4% during the forecast period, i.e., 2024-30. The growth has been attributed to several factors, including the increasing awareness and appreciation of cultural heritage, urbanization leading to higher stress levels among individuals, and rising disposable income allowing for more spending on leisure & self-care activities. The projected growth in the forecast period is driven by a heightened focus on health among individuals, the increasing popularity of corporate wellness programs aimed at enhancing employee well-being, the emphasis on sustainability & eco-friendly practices, such as Ayurveda within the wellness industry, and the growing adoption of a wellness-oriented lifestyle by consumers.
Market Trends Rising Influence of Modern Infrared Sauna – During the historical years, the origin of the infrared sauna came as an infrared sweat room. Since then, companies have gone through a natural progression resulting in the development of modern setups, bridging traditional practices with modern advancements. One such company is ‘Sunlighten’ which offers the mPulse Smart Sauna, which is an infrared sauna integrated with red light. In recent years, the majority of Japan’s population has been influenced by modern Infrared Saunas. Far-infrared sauna therapy has become increasingly popular in Japan due to its ability to provide therapeutic effects at lower temperatures compared to traditional saunas. This form of gentle heat therapy has gained popularity among wellness advocates for its numerous benefits. Clinical studies have revealed that using an infrared sauna is beneficial and indulgent to improve cardiovascular health, alleviate stress levels, promote muscle recovery, and so on. As Japan's population increasingly adopts modern Infrared Saunas, mostly young demographics, it signifies a shift toward embracing innovative technologies with Sauna wellness practices.
Market Segments Japan Sauna and Spa Market Report - By Type (Sauna, [Wood-Burning Sauna, Electric Sauna, Thermal Sauna, Smoke Sauna, Steam Sauna, Infrared Sauna, Others (Portable steam Sauna, Steam Shower, etc.)], Spa, [Salon Spa, Destination Spa, Medical Spa, Hamman Spa, Others (Ayurveda Spa, etc.)]), By Service Type (Relaxation (Sauna Sessions), Therapeutic Service (Massage, Aromatherapy, etc.), Beauty/Grooming, Physical & Mental Wellness), By Distribution Channel (Speciality Centres & Hubs, Hotel & Hospitality, Online), and Others
Top Companies Aman Group S.a.r.l, Candeo Hotels, Ochiario, Skyspa Yokohama, Mandarin Oriental Hotel Group Limited, The Ritz-Carlton Hotel Company L.L.C., O Park OGOSE, 8 Hotel Chigasaki, SOLO SAUNAtune, Six Senses Kyoto, SaunaLab, and Others (Koganeyu, etc.)
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MarkNtel Advisors Target Geographies- Focus Areas • MarkNtel has strategically defined its target areas which are based on evaluation by its analysts after analysing the growth potential of various regions. Few of those parameters include: • -Political, Economic, Social, Technological and Environmental Analysis • -Credit Ratings provided by leading institutions • -GDP projections by bodies such as the World Bank, IMF, OECD, etc. • -Market Disruptions and the “Next Big Things”
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