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The India Body Wash Market is anticipated to grow at a CAGR of around 4.68% during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the mounting emphasis of individuals on personal hygiene & grooming, increasing disposable incomes, and rising urbanization. Besides, changing lifestyles, which are leading to shifting consumer preferences toward more convenient & effective personal care products, coupled with the rapidly expanding men's grooming industry in India, are other prominent aspects projected to drive the market in the forecast period.<br><br>
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India Body Wash Market Research Report: Forecast (2023-2028) • GET UPDATED SAMPLE REPORT • MARKNTEL ADVISORS
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Market Insights The India Body Wash Market is anticipated to grow at a CAGR of around 4.68% during the forecast period, i.e., 2023-28. The growth of the market would be propelled mainly by the mounting emphasis of individuals on personal hygiene & grooming, increasing disposable incomes, and rising urbanization. Besides, changing lifestyles, which are leading to shifting consumer preferences toward more convenient & effective personal care products, coupled with the rapidly expanding men's grooming industry in India, are other prominent aspects projected to drive the market in the forecast period.
India Body Wash Market Growth Restraint Price Sensitivity Among Consumers: Price-sensitive consumers tend to compare prices across brands and look for value-for-money options, which, in turn, impacts the profit margins of manufacturers and restricts them from investing in research, development, & marketing initiatives. Since some consumers opt for lower-priced or discounted products rather than premium or specialized variants, it hampers the growth potential for high-end or niche body wash products that cater to specific skin concerns or offer unique formulations. In addition, since body wash products are considered non-essential & discretionary items by some consumers, they prioritize other essential household or personal expenses over such purchases, i.e., another prominent aspect that hinders the growth of the body wash market in India.
Market Segments By Product Type (Medicated, Non-Medicated), By Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Online Stores, Other), By End-User (Men, Women, Kids), By Company (Johnson & Johnson, L'Oreal SA, Unilever PLC, Biotique, Colgate-Palmolive Company, Procter & Gamble Co., Avon Products, Kao Corporation, Beiersdorf AG, Bryan and Candy, Natura and Co, Chanel, L'Occitane, Other)
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