Website Optimization Consultants

1. Website Optimization Consultants Online marketing is one of the fastest evolving industries that there is. Understanding the range of different options open to you is a challenge in itself, and then these options are continually changing. Even in the last five years, online marketing has changed almost beyond recognition from how it was performed previously. At eMarketing Concepts, one of our core activities is keeping up to date with changes and making sure these changes are factored into our customers’ online marketing. Online Marketing online marketing, no two businesses are the same and the approach taken needs to factor this in. That means there is no “one size fits all approach” and we take each business case by case. With this service we work with you to understand your business, your target market and your goals so that we can create a custom-made approach designed specifically to meet your needs. We’ll develop a campaign for you that uses the most up-to-date techniques out there, seeking to encourage your customers to engage, interact and most importantly, heed your call to action.

2. Any good marketing plan starts with a strategic vision and goals. We work with you to understand your business and what you hope to achieve from your online marketing campaign. We will work with you to understand who your target audience is as well as the demographics of your market. This will help us to choose a suitable strategy to reach your market. Once goals are laid out we will develop a tactical approach utilizing different facets of online marketing to work towards the desired targets. Search engine optimization will be the backbone to any successful online marketing campaign, but for some businesses there may also be a significant emphasis on social media, while others may benefit more from pay per click advertising (PPC) or other tactical approaches to meet the marketing goals. Our Technology Over our years in the online marketing industry we’ve built up a range of technological tools that help us help you more effectively. Our tools range from analytical tools that allow us to assess your website to identify critical areas for improvement to reporting tools that show you the results we delivered. Our customers don’t have to just take our word for it that we are delivering results. We have harnessed big data to make this available to them. Our customers can see their results by accessing our state-of-the-art reporting systems that are available for them to view 24x7x365. Reports are straightforward and easy to understand even for the less technologically savvy customer. Search Engine Optimization Search Engine Optimization is one of the most cost effective and efficient ways to get found online. Search Engine Optimization is the process of optimizing a website to show search engines how relevant that site is when certain keywords and phrases are typed in. This is our area of expertise.

3. Our focus with this service is to get your website found. That means getting it onto the first page of search engine results. This is a critical goal because most people do not click through to the second page of results. Instead they simply try a different search. That means that if your website is not on the first page, you are not getting found. We work to make sure that when your potential customers type in words to search for your product or service, your website shows up, and as near to the top of the results as possible. There are several different steps that we can take to get your website onto the first page of the search results and these are explained below. Social Media Did you know that, according to eMarketer, one in four people worldwide are using social networks? That is 1.47 billion people. Many businesses are already switched on to the fact that they need to get found on social media. Many are failing, and only 12% of Facebook posts are ever seen by the target audience. The common story among all-too-many businesses is that social media marketing return on investment is poor. Yet social media marketing can generate incredible results when applied effectively. We will work with you to develop social media marketing campaigns that achieve and exceed ROI targets. Engagement is the name of the game, and that is our strategy with this service. We help you by building up consistent and authentic brand messages that people can trust and will want to engage with. While many businesses have built social media profiles, it is arousing interest and securing customer engagement that motivates customers to take action that most have failed to achieve. We will make sure you get found on social media and that your potential customers sit up, pay attention and interact with likes, shares and follows. Mobile Engagement Did you know that, according to Pew Research, 63% of adult cell phone owners now use their mobile phones to go online? Four billion people worldwide own mobile telephones and 25% of

4. Americans only use mobile devices to access the internet. What’s more, 9 out of 10 mobile searches lead to action, and more than half lead to sales. Mobile is here to stay and businesses that are not using it with at least a mobile-optimized website are definitely losing out. Mobile engagement is a new field so we stay ahead of the research to make sure that the services we offer are up to date, relevant and will deliver ROI. We can work with you to either deliver a mobile campaign, which is a campaign that is completely optimized for the needs of mobile, or to optimize your mobile website. These services work to provide integrity for your business on mobile platforms, making sure that layout and screen size are not issues and integrating “click to call” into your campaigns. Performance Hosting Web technology is continually changing and improving. A website that was built even five years ago will not be benefitting from technological solutions available today. In addition to this, at eMarketing Concepts, we often encounter websites that were not built optimally in the first place. With cumbersome navigation and heavy graphics, websites that seemed cutting edge a few years back are today slow and tedious for customers. Are you aware that the hosting of your website can negatively influence your search engine performance? Websites that are slow to load are detrimental to the customer experience. Companies with slow and inefficiently loading websites find themselves penalized, not least because busy customers do not have time to wait. In this digital age they would rather go elsewhere where they can get what they need quicker… from your competitor. Search engines will also not favor slow loading websites, so this also has a detrimental impact on your ranking. We can help to address this problem through hosting your website. Our hosting resources enable your website to be loaded far more efficiently. We also review ways in which your website could be improved to maximize load times, reducing customer frustration and bounce backs from your site. We review how and where data is stored and provide approaches to address the challenges your website faces. Website Development Your website is your shop front so once it gets found by customers you need them to sit up and take notice. Websites that are visually unappealing, or that cause customers to have to think too hard about what they have to do, or that do not work the way they should will cost you customers. Not only that, but many web users now access sites via mobile and when websites are not compatible by mobile they simply click away.

5. Once goals are established we will then work with you to define what you need your website to do technically. Web technology has advanced tremendously and there are lots of options. Together we will review different functions and assess what will work best for you. We will work together to devise technical specifications that meet your needs and that will with your budget. As we progress we will agree timeframes and reporting so you know what to expect during the whole process. PPC Management Pay per click advertising is popular with businesses because it seems like an “easy” approach. Changes can be made on the fly and the cost is low. But all too often campaigns fail to meet their targets, or even to deliver any return on investment at all. With pay per click campaigns, too many businesses rely on a “trial and error” approach to achieving their goals. This is ineffective and results in throwing good money after bad. We excel at delivering pay per click advertising campaigns that are designed to deliver ROI to your business. Through taking a methodical approach and making the most of all of the tools available to help businesses to succeed, we offer campaigns that drive results. For more information please visit http://www.emarketingconcepts.com