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    Slide 1:Welcome !

    While you are waiting, please… find in your packet: Exercise 6 - Questions for the Final Exercise “What Do You Want Google to Tell You?” begin writing down your questions in three or more categories There will be more time later to finish this if you don’t get it all done before class.There will be more time later to finish this if you don’t get it all done before class.

    Slide 2:Instructor: Joe Barker jbarker@library.berkeley.edu An Infopeople Workshop 2005

    Infopeople is a federally-funded grant project supported by the California State Library. It provides a wide variety of training to California libraries. Infopeople workshops are offered around the state and are open registration on a first-come, first-served basis. For a complete list of workshops, and for other information about the Project, go to the Infopeople Web site at infopeople.org. This Workshop is Brought to You By the Infopeople Project

    Slide 4:Introductions

    Name Library Position How do you use Google? After introductions, show of hands: Do you know when to use a + sign in searching Google? Do you think Google ignores ALL punctuation besides +? Do you know what quotes do? Do you use the Google toolbar in some form? Do you use limiter commands, like title: or site:? After introductions, show of hands: Do you know when to use a + sign in searching Google? Do you think Google ignores ALL punctuation besides +? Do you know what quotes do? Do you use the Google toolbar in some form? Do you use limiter commands, like title: or site:?

    Slide 5:Workshop Overview

    Google’s way of “thinking” Taking charge of the driving Using limits to find the hard-to-get Finding information on a subject Special Google databases and tools What to do when Google doesn’t work

    Slide 6:Go to: bookmarks.infopeople.org

    Click on extreme_googling_bk.htm Make a bookmark of this page Add to Favorites

    Slide 7:Exercise 1

    How does Google “think” about your searches? Please pause and wait for discussion when you reach a At each stop sign, there are slides to go through to explain/illustrate the exercise. Work the exercises and the PowerPoint together.At each stop sign, there are slides to go through to explain/illustrate the exercise. Work the exercises and the PowerPoint together.

    Slide 8:A Close Look at Google Search Results

    Slide 9:Default Matching on Search Terms

    Default AND between terms Google takes a FUZZY approach only some of the words if a page is “important” words may occur only in pages that link to the page words occur somewhere on the site a page belongs to Cached reveals the page as Google found it may differ from the current page Cached exists if a page is full-text indexed About 1 billion pages in Google are not cached Not fully searchable no Cached if a page owner requests not to be cached On board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyersOn board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyers

    Slide 10:How Can You Know Why Google Found a Page ?

    Click Cache link toward end of results top area often explains what was matched Explain this is a screen shot of cache for the bottled water fraudExplain this is a screen shot of cache for the bottled water fraud

    Slide 11:Stemming

    Google stems “when appropriate” automatically detects word stem or root retrieves with various endings kite flying gets kite kites kiting fly flying, flyers, flyer’s, flyers’ to turn off +kite +flying “kite flying” single word searches not stemmed On board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyersOn board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyers

    Slide 12:Words Google Does Not Search

    Common or “stop” words ignored to be or not to be no list of “common” terms Google tells you below search box in results to turn off +to +be +or not +to +be “to be or not to be” single word searches possible on common words On board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyersOn board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyers

    Slide 13:Ranking of Results

    Word order matters favoring phrases (words together) looks for phrases with something in place of stop words word repetition and proximity also count Google ranking is a great mystery PageRank combines many factors popularity - links to a page and their importance “importance” - a value of 0 (low) to 10 (high) term placement - phrases, proximity, repetition See Cheat Sheet #1 On board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyersOn board, give examples of these as you go through them: AND -- If you enter fraud bottled water, Google assumes you want pages with all three: fraud AND bottled AND water Common terms are like “stop words” = and the which that where is are You know Google has ignored them because Google tells you below the search box in results Stemming The word is automatically searched as the stem or root with many endings allowed. kite flying retrieves words with kite kites, flying, fly, flyer’s, flyers’, flyers

    Slide 14:Google Preferences

    Interface language Selected languages for pages SafeSearch filtering “moderate” is default Number of results returned 20 or 30 is best Open new browser window for search results Back of Cheat Sheet #1 Interface language If you don’t know the language to change it back, change the url of a Google result to hl=en and then go to Preferences. Selected languages for pages remember to search in these languages SafeSearch filtering “moderate” is default (or “strict” or “none”) Number of results returned 10-20-30-50-100 (20 or 30 is reasonable) Open new browser window for search results same 2nd window reused Interface language If you don’t know the language to change it back, change the url of a Google result to hl=en and then go to Preferences. Selected languages for pages remember to search in these languages SafeSearch filtering “moderate” is default (or “strict” or “none”) Number of results returned 10-20-30-50-100 (20 or 30 is reasonable) Open new browser window for search results same 2nd window reused

    Slide 15:The Google Toolbar

    Search any Google databases Search within a site Pop-up blocker Search history list Set Google preferences quickly Customizable in Options download from toolbar.google.com Other browsers toolbar download from googlebar.mozdev.org

    Slide 16:Exercise 2

    Installing the Google Toolbar Customizing Preferences

    Slide 17:Taking Charge of Driving Google OR Getting the Most from Google’s FUZZY Thinking

    Slide 18:Improving Google’s “FUZZY” Default AND

    Problems with AND default: words can occur anywhere in results pages may have different meanings or contexts some pages may not contain all of your words some may not have any of your words Use quotation marks to require words together turns common words into unique search terms “working mothers” 145,000 5% of working mothers 2,680,000 “dry cells” 11,500 1% of dry cells 1,010,000 Hyphen makes phrases and searches with and without hyphens bite-sized retrieves bite-sized, bite sized, bitesized

    Slide 19:Force “FUZZY” with OR Searches

    Singulars and plurals not covered by stemming parent OR parents Equivalent or synonymous terms parent OR guardian Misspellings libarian OR librarian Apostrophes and their misuse april's OR aprils OR april "fools day"

    Slide 20:Ask Google to be “FUZZY”

    Synonym search ~ immediately before a word sometimes “thinks” of very broad, related terms ~food recipes, nutrition, cooking ~facts information, statistics ~help guide, tutorial, FAQ, manual Often: Terms appear in links pointing to a retrieved page

    Slide 21:Ask for “FUZZY” Number Ranges

    Numrange search uses . . (no spaces) babe ruth 1921..1935 results have highlighted dates within this range 3..6 megapixels digital camera most numbers will be associated with megapixels DVD player $250.. can be open-ended -- any number above starting number

    Slide 22:? The Whole-Word Wildcard: Allowing FUZZY within “ ”

    Can’t remember the exact wording in a phrase? Who wrote something like, “The stag at night drank his fill”? Try searching: “the stag * * * his fill” OR “the stag * * * * his fill” ANSWER: “The stag at eve had drunk his fill” - in most sources --Sir Walter Scott, “Lady of the Lake” Construct proximity searches "george bush" "george * bush" "george * * bush" "bush george" "bush * george" Or try GAPS www.staggernation.com/cgi-bin/gaps.cgi

    Slide 23:Excluding to Control “FUZZIness”

    You want: Medical info about a pancreatitis diet Start with: pancreatitis diet 172,000 Eliminate undesirable words in results: pancreatitis diet -cat -dog 132,000 pancreatitis -cat -dog -"support group" 128,000 Select exclusions carefully

    Slide 24:Ask Google to be Very “FUZZY”: Related & Similar

    Two commands for the same function click Similar at end of result search related:www.infopeople.org Sometimes hard to see how related links to and from the target page major words in and ranking of related pages Possible uses comparison shopping find more sites like a site related:www.econsumer.gov use to evaluate a suspect page

    Slide 25:Exercise 3

    Taking Charge of Driving Google

    Slide 26:Limiting to Find the Hard-to-Get

    Slide 27:Limiting: Words in <Title>

    intitle: finds pages concentrated on your term hybrid cars intitle:mileage 7,060 hybrid cars mileage 296,000 with quotes: intitle:”cuban embargo” 581 “cuban embargo” 28,000 with OR: intitle:”global warming” OR intitle:”greenhouse effect” Use allintitle: to require all words in title allintitle: hybrid cars mileage 86 can combine only with site: allintitle: hybrid cars mileage –site:com 11 Can you think of situations where you might use this?Can you think of situations where you might use this?

    Slide 28: Exploiting a Page’s URL

    Limiting to domain (edu, gov, etc): site:edu OR site:gov OR site:ca.us complete list at: http://en.wikipedia.org/wiki/List_of_Internet_TLDs Searching within a Site site: site:memory.loc.gov lincoln “sheet music” works only in top/first part of URL omit http:// and final / makes Google into a search engine for pages that are indexed in Google inurl: less specific term may be anywhere in URLs inurl:lincoln “sheet music” finds “lincoln” anywhere in any URL and “sheet music” somewhere in the pages Can you think of questions where you might use this??Can you think of questions where you might use this??

    Slide 29:Limiting to Types of Documents

    filetype: OR to find more than one form 1040 filetype:pdf - finds forms -filetype: exclude certain filetypes form 1040 -filetype:pdf - finds help with forms View as HTML link can be useful avoids viruses a document might carry if opened allows viewing without the software or reader Can you think of situations where you might use this?Can you think of situations where you might use this?

    Slide 30:Cannot always be combined link: similar: must stand alone allintitle: allintext: allinanchor: allinurl: with site: only You can mix all other limit commands, usually: inurl:ucla intitle:admissions statistics intitle:”thyroid disease” site:edu OR site:com Be careful not to ask for the impossible: site:ucla.edu -inurl:edu site:com site:edu site:gov Some require understanding HTML hypertext links: inanchor:links looks for text in link tags in the HTML code: <a href="http://www.pancreasweb.com”>Pancreatitis links</a> <a href="www.pancreaticdisease.com/links/links.htm”>Links</a>

    Caveats for Limit Commands See Cheat Sheet #3

    Slide 31:Advanced Web Search page Restricted Opportunities

    Useful if you want to: Try limiting to pages updated in 3 mos, 6 mos, year Change language of results pages Select from list of filetype formats Change content filtering (also in Preferences) Not useful if you want to: Construct complex searches OR with phrases multiple phrases Use OR for more than one limiter site: filetype: inurl: Use intitle: inurl: only the allin... commands in Advanced Search I almost never use it

    Slide 32:Exercise 4

    Limiting

    Slide 33:Finding Info on a Subject

    Slide 34:Finding Directories & Link Lists

    EXAMPLE - looking for links or directories about: “women’s history” “middle east” Use words likely to occur in link-list or directory pages links OR "directory of" OR guide “women’s history” “middle east” “what’s new” OR “what’s cool” “women’s history” “middle east” <Title> field limit to focus pages you want intitle:links OR intitle:”directory of” OR intitle:”encyclopedia of” “women’s history” “middle east” intitle:”women’s history” intitle:directory “middle east” Are there agencies or organizations with links on this topic? inanchor:links society OR association "middle east" "women's studies" Be creative. Substitute database for “directory” to find searchable databases

    Slide 35:Google’s Directory

    1.5+ million pages (compare with 8+ billion in web search) DMOZ Open Directory Google “importance” ranking within directory EXAMPLE: women's history middle east OR eastern Click on useful subject categories for more: Science > Social Sciences > Area Studies > Middle Eastern Studies Society > People > Women > Women's Studies > By Topic Society > Issues > Human Rights and Liberties > Regional > Middle East

    Slide 36:Search Google for Weblogs

    Current commentary, opinions, misc. musings Google indexes “important” blogs frequently more than most web pages Thorough search impossible blog OR weblog OR “web log” your subject words inurl:blog OR inurl:weblog your subject words If you know the software a blog is using: “powered by blogger” your subject words site:blogspot.com your subject words “powered by geeklog” your subject words Try searching the Google Directory

    Slide 37:Search Google Groups for Info

    Usenet news groups back to 1981 archive of UNevaluated public thoughts, advice & opinions some not found elsewhere select threads with more than one article for context Search differences: search for a group by name search within a group + required for common words even in “ “ “hair loss” OR "loss +of hair" OR balding group:alt.support.thyroid use Advanced Search to limit by group or date posted Create new mailing lists with registration

    Slide 38:Google as Encyclopedic Glossary

    Use the command define:[no space] Google finds and ranks Web pages with definitions define:internet define:due diligence Or build searches for pages with definitions: internet “what is” “what is the internet” “internet stands +for” internet ~beginners internet ~FAQ Also many common facts available: population of japan currency in algeria birthplace of hitler

    Slide 39:Exercise 5

    Finding Info on a Subject Brainstorming How would you approach Google to solve each of the following problems? 1. How can I find some good collections of links and information on migraine headaches? 2. I want to find websites directing me to good places for bird watching in Northern California. 3. Where can I find blogs about California and the use of blogs in libraries, particularly blogs to keep in touch with other librarians and libraries in the state and how they’re using blogs? 4. Where can I find debates, from a wide range of perspectives, about what constitutes a near-death experience? I'm interested in proofs that what people report can be believed. 5. What is the birthplace of Teddy Roosevelt? 7. What is the currency of Nepal, and how much of it could $100 US buy as of January 15, 2004? 6. What is the size of California?

    Slide 40:Special Google Databases and Tools

    Slide 41:Shortcuts and Services

    Shortcuts: dictionaries and other definitions phonebooks - white and yellow movie showtimes stocks with recent news maps, weather converters, math problem calculators, physical constants number searches UPS, FedEx, USPS, VIN, UPC codes, area codes, airplane reg. #, patents, more http://www.googleguide.com/shortcuts.html Translate click [Translate this page] or URL or enter text at www.google.com/language_tools Page Info - better to enter a URL @ alexa.com Many search engines offer useful shortcuts & similar tools: See Search Cheat Sheet #4 & Supplement

    Slide 42:“Hacking” Google URLs

    Structure of a Google search result URL Your search is for: “web searching” tutorial http://www.google.com/search? Google URL ? indicates query num=20& Number of results per page hl=en& Interface language lr=& Search language blank (ALL) safe=off& SafeSearch off q=%22web+searching%22+tutorial Query search terms %22 means quote mark + joins terms Will vary according to your Preferences setting You can modify results by changing values

    Slide 43:A “Hack” for Country Searches

    Type the search: egypt history 1950..1970 http://www.google.com/search?num=20&hl=en&lr=&safe=off& q=egypt+history+1950..1975 Append in Address/URL box (no spaces): &restrict=countryEG More countries and pages than in Language Tools search page www.google.com/language_tools &restrict=countryEG General format - capitalized country code: &restrict=countryXX Complete country codes list: http://en.wikipedia.org/wiki/List_of_Internet_TLDs

    Slide 44:Google’s Other Proprietary Databases Besides Web, Directory, and Groups

    Images 1.3+ billion SafeSearch filter only works in English language News 4,500 news sources 30 days international versions - other news slants Froogle for shopping shopping sites from Google - a subset + merchant uploads of catalogs not on the web no fees, no pay for position Catalogs (Google Labs still) scanned mail-order catalogs (not web), text searchable to navigate within a catalog, click an image and use the special catalogs navigation bar Use Advanced Search forms Useful, specific limit settings

    Slide 45:Local Information

    local.google.com “businesses & services” from Google web database + several yellow pages topic box address/location box restrict to 1, 5, 15, 45 miles away geographic proximity, maps EXAMPLE: vegetarian restaurants 100 Larkin St, San Francisco, CA maps.google.com draggable images, satellite view local (yellow pages), driving directions earth.google.com requires download, 200 MB memory exotic toy or useful tool?

    Slide 46:Google Labs

    More upcoming Google services (beta) Sets - create and explore sequences of things Suggest - browse possible search terms video.google.com – some TV programs My search history – registration and privacy considerations Print.google.com – search only in Print database project to make full text books available online Scholar.google.com – special page to search from scholarly articles (mostly) on the web abstracts if full text not available integrated with OCLC for library holdings integrated with some college campuses See Cheat Sheet #5

    Slide 47:Exercise 6

    Where would you look? Choose ONE or TWO questions to answer Write down what you did & learned It’s O.K. to talk, ask questions, and help each other as needed

    Slide 48:When Google Doesn’t Work

    Slide 49:Other Effective Search Engines

    Yahoo Search (3+ billion) no 10-word limit accepts ( ) around Boolean OR (“global warming” OR “greenhouse effect”) (site:edu OR site:gov OR site:uk) pay-for-position sites not identified Teoma (1+ billion) popularity within subjects sometimes finds link collections as Resources

    Slide 50:Bookmarklets for Searching

    Java Script applications that reside in your Bookmarks or Favorites (Favlets) Search engine tools: run a search in another search engine @Teoma @Yahoo! search highlighted text in a search engine Information and more about them at searchengineshowdown.com/bmlets

    Slide 51:Recommended Directories

    By library people LII.ORG Academic Info Infomine Complement to searching when search engines do not seem to work when you know or have a hunch there is a site about your question

    Slide 52:Thinking in Sync with Search Engines

    Search engine balancing act: Do we agree with Google’s “importance”? tyrannical or democratic? favors established more than new websites favors trendy, high-speed, consumer, vroom & zoom Are Google’s secretiveness & fuzziness trustable? Have search engines changed us? Do we accept “good enough” quicker? Have we given up “thorough” and “certain”? Will semantic & linguistic analysis help? Or bring in a new age of “whatever” thinking

    Slide 53:Exercise 7

    Make your own Cheat Sheet Write down up to seven things you want to remember to do or practice Circle the ONE you like most

    Slide 54:Workshop Evaluation

    infopeople.org/WS/eval