our media environment
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Our Media Environment - PowerPoint PPT Presentation


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Our Media Environment. Pervasive in Modern Life. Information Source Entertainment Source Persuasion Forum Binding Influence. Uses & Gratifications Theory. Goal directed or purposive Active users who select media Social & psychological factors

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PowerPoint Slideshow about 'Our Media Environment' - EllenMixel


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Presentation Transcript
pervasive in modern life
Pervasive in Modern Life
  • Information Source
  • Entertainment Source
  • Persuasion Forum
  • Binding Influence
uses gratifications theory
Uses & Gratifications Theory
  • Goal directed or purposive
  • Active users who select media
  • Social & psychological factors
  • Mass media compete w/ other forms of communication
  • Viewers are aware of their needs
categories of motivation
Categories of Motivation
  • Cognition
  • Diversion
  • Social Utility or Integration
  • Withdrawal
  • Personal Identity
mass media models
Mass Media Models
  • Hot-Cool Model
  • Entertainment-Information Model
  • Content-Distribution Model
  • Elitist-Populist Model
  • Push-Pull Model
economics of mass media
Economics of Mass Media
  • How do media industries make money?
    • Ad revenue, circulation revenue, audience donations, private support, government subsidies and advertising, auxiliary enterprises
  • Current trends in industry
    • Demassification
    • Conglomeration
the big 4 media conglomerates
The Big 4 Media Conglomerates
  • Time Warner
  • Viacom
  • News Corporation
  • Disney
the public debate
The public debate…
  • Is the concentration of media ownership (into the hands of a few) beneficial or harmful for the public?
    • What are the positive aspects?
    • What are the negative aspects?
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