Innovative Marketing & Distribution
Download
1 / 7

Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008 - PowerPoint PPT Presentation


  • 526 Views
  • Updated On :

Innovative Marketing & Distribution. Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008. Digital Is Driving Innovation. The use of digital technology is growing rapidly in film marketing and distribution

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008' - EllenMixel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

Innovative Marketing & Distribution

Rajjat A. Barjatya

Managing Director

Rajshri Media (P) Limited

November 17, 2008


Digital is driving innovation l.jpg
Digital Is Driving Innovation

  • The use of digital technology is growing rapidly in film marketing and distribution

  • Digital cinemas have redefined film exhibition, especially in tier 2 and 3 cities

  • Mobile is a big revenue stream and marketing tool

  • The Web began as a marketing platform but is now a sales & distribution platform

  • Vivah was the first feature film to release on the Internet, day and date with theatrical


Vivah a catalyst l.jpg
Vivah - A Catalyst

Released simultaneously on Rajshri.com

Huge gap between demand and supply

Over 6,500 downloads @ USD 9.99 each

99% downloads overseas (> 60 countries)

Growth in overall revenue pie. No cannibalization of traditional revenue

Online strategy mirrored offline strategy

Now available for free streaming on Rajshri.com


Distributing films on demand l.jpg
Distributing Films On-Demand

  • Rajshri.com has close to 1,000 full length feature films

  • Free streaming and paid downloads 24/7

  • Hindi films is the most popular channel

  • 200+ TB of video served every month (> 50% for Hindi films)

  • Films streamed in > 150 countries

  • Huge consumption of the long tail

  • So how much do people really watch?


Distributing films on demand5 l.jpg
Distributing Films On-Demand

  • 72% film viewers on Rajshri.com watch films for > 30 minutes in one go

  • 32% watch films for > 60 minutes in one go

  • 17% watch films for > 120 mts. in one go

  • And we thought the web was for short form content only!

  • Highly engaged and captive eyeball

  • Lean forward medium

  • Rich media advertising performs really well


Pushing the digital envelope l.jpg
Pushing The Digital Envelope

Web 2.0 features (sharing, embeds, user engagement)

Social Media Marketing (blogs, forums, social networks)

Search Engine Optimisation and Search Engine Marketing

Content syndication on the Web, Mobile & IPTV platforms

Ad supported, subscription and a-la-carte models


Slide7 l.jpg

Digital is Driving Innovation

In Marketing & Distribution

Log On NOW!

Rajjat A. Barjatya

Managing Director

Rajshri Media (P) Limited

rajjat@rajshri.com