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2010 MFA Voluntary Benefits Webinar Special Benefits Available to MFA Member Firms January 26, 2010 We will begin at 10:00am Eastern Call in Number is 1-888-441-7987 Participant Code is 1742752#. Insight. Answers. Understanding. Longfellow Benefits.

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2010 MFA Voluntary Benefits Webinar

Special Benefits Available to MFA Member Firms

January 26, 2010

We will begin at 10:00am Eastern

Call in Number is 1-888-441-7987

Participant Code is 1742752#

Insight. Answers. Understanding.

longfellow benefits

Longfellow Benefits

Providing solutions for the delivery of voluntary products

Presented by:

Patrick J. Haraden – Senior Vice President, Longfellow Benefits

Brian W. Drake – Regional Sales Manager, Allstate Workplace Division

Insight. Answers. Understanding.

  • Carrier Selection Process
  • MFA Member Benefits
  • Product Delivery Opportunities
  • Wellness Benefits
  • Employer Considerations
  • Resources
  • Questions and Answers
carrier selection process
Carrier Selection Process
  • MFA member survey
  • Meetings with several vendors based on responses
  • Criteria for selection
    • MFA benefits
    • Product portfolio
    • Commitment to partnership
    • Association experience
allstate workplace division
Allstate Workplace Division
  • Competitive underwriting offer to MFA
  • One of America’s most recognized brands
  • 1 in 8 homes currently have an Allstate product
  • Rated A+ AM Best, AA Standard & Poor’s, A2 Moody’s
  • Product portfolio designed to compliment core benefits through benefit consultants
  • Association experience
mfa member benefits
MFA Member Benefits

Guarantee Issue Products for Members 200 +

  • Employee must be actively at work
  • Only 15% aggregate participation required (standard is 25% per line)
  • Group Products Available
    • Group Critical Illness
    • Group Accident
    • Group Cancer and Specified Disease
mfa member benefits7
MFA Member Benefits

Contingent Guarantee Issue for all Groups (2+)

  • 3 questions:
    • Actively At Work?
    • Aids / HIV Related?
    • Hospitalized or Disabled in the past 6 months?
  • Products available:
    • Life Insurance – up to $150,000
    • STD up to $5,000 for groups 50 and above
    • STD up to $3,000 for groups under 50 ($5,000 can be obtained with additional questions)
  • Contingent Guarantee Issue is typically available to groups 50 lives and above
product delivery
Product Delivery
  • Traditional 1 on 1
    • Available off annual enrollment
    • Core Benefit Communications Assistance
  • Online Core Benefit Enrollments
    • Allow for all employees to have the same benefit experience
    • Voluntary products are enrolled without the need of an agent
    • Deliver an efficient model for all future enrollments and new hires
    • Provide these systems at “no cost”
  • Wal-Mart Case Study

Incent Current Wellness Using Voluntary Products

  • Current wellness programs may qualify for $100 reimbursement from voluntary products
  • Use this as leverage to drive participation in your wellness program
wellness lifestrive
Wellness - Lifestrive

Implement a full blown Wellness program

  • The $100 inside of the products is assigned to Lifestrive to provide each individual an executive health profile each year
  • The results are not reported to any third parties!
  • Employers receive the aggregate reporting
  • The program includes a thorough online curriculum tailored to the individual’s health situation
  • It’s your tool to say, “Being healthy can make you rich.”

LifeStrive®Step 1: Engage Via Comprehensive Objective Personal Data

LifeStrive® Comprehensive Wellness Panel

50 individual tests provide thorough biochemical assessment

Lipid panel (cholesterol, HDL, LDL, the risk ratio, triglycerides)Complete Blood Count (CBC) (WBC, RBC, Platelets, Hct, Hgb)Fluids and ElectrolytesThyroid Panel w/TSHLiver Enzyme PanelKidney PanelGlucose (Diabetes)Complete Mineral Profile

  • Market Value of lab testing and reporting alone exceeds $500
  • Lab testing is only the start of the health promotion process with LifeStrive
employer considerations
Employer Considerations
  • Will complement current employee benefits offering
  • Does not impact current broker/consultant relationship
  • Initial meeting to review products/strategy
  • Employer responsibilities
    • Payroll deductions
    • Bill payment
    • Enrollment transactions
    • Communication (shared with Allstate)

Patrick J. Haraden, CEBS, REBC, CLU, ChFC, RHU, MBA, LIASenior Vice President, Employee Benefit ServicesLongfellow Benefits(617)

Brian W. Drake, MBARegion Sales ManagerAllstate Workplace Division(617)