fuzzy matching fuzzy matching is a method that provides an improved ability to process word-based matching queries to find matching phrases or sentences from a list or database. To know more, get visit my site:- http://vyakar.com\n
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Vyakar’s Lead Router helps solve your lead routing
needs based on your desired business rules and
organizational structure without the attendant
technical complexities. It integrates cutting-edge
AI-based Machine Learning business-use cases and
a lead-account matching engine into a single
solution, thus simplifying and standardizing the
Lead routing is incomplete and not effective
without an efficient way to match leads against
existing account/company name. Vyakar’s Lead to
account fuzzy matching engine uses machine
learning-based and dictionary based algorithm.
Fuzziness can be configured according to your
necessary requirements. An option for creating
custom rules is also available, thus allowing for the
Vyakar Lead Routing engine is a platform independent
of any other existing Marketing Automation system or
CRM. Natively integrated with SalesForce.com, it can
also be integrated with other CRMs with the supporting
API. The following integration schemes are supported:
Other CRM using custom API
Eloqua Cloud Connectors
Over the years, Vyakar has developed a state-of-the-
art fuzzy match algorithm that is not only fast and
accurate but also flexible to fit different needs. It’s
not a final formula; behind the scenes Machine
Learning also allows Vyakar to be able to improve
that algorithm over time. Fuzzy Matching accuracy is
achieved by hundreds of matching rules and
thousands of data points.
Vyakar’s fuzzy match algorithm is designed to be
flexible to fit your needs. You can turn on or off some
of the rule to adjust the match confidence level.
Stricter rules means fewer results, but these results
will be more closely matched to what you are looking
for; relaxed rules means there will be more results to
choose from, but only loosely matched to your criteria.
Also, if there are certain companies that always go
together for your business