BUS 620 Inspiring Communication / snaptutorial.com

1. BUS 620 Entire Course (2 Set) For more classes visit www.snaptutorial.com This Tutorial contains 2 Set of Papers for almost all Assignments (Ch eck Details Below/Marked Blue) BUS 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1 DQ 2 Marketing Strategies BUS 620 Week 1 Assignment AmazonFresh (2 Papers) BUS 620 Week 2 DQ 1 Buyer Behavior BUS 620 Week 2 DQ 2 Customer Needs BUS 620 Week 2 Industry Forecasting (2 Papers) BUS 620 Week 3 DQ 1 Braining Nordstrom BUS 620 Week 3 DQ 2 Marketing Segmentation BUS 620 Week 3 The Case of the New Apple, Inc. BUS 620 Week 3 Assignment What You Don’t Know About Apple ( 2 Papers) BUS 620 Week 4 Ad Compaign - Article Review BUS 620 Week 4 Assignment Pricing (2 Papers) BUS 620 Week 4 DQ 1 The Role of Pricing BUS 620 Week 4 DQ 2 Product Development Process BUS 620 Week 5 DQ 1 Marketing Channels BUS 620 Week 5 DQ 2 Going Global BUS 620 Week 5 Marketing in a Global Economy

2. BUS 620 Week 5 Assignment Marketing Challenges in a New Econo my (2 Papers) BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam BUS 620 Week 6 DQ 2 Creating a Plan BUS 620 Week 6 Final Paper Marketing Plan (3 Papers) ******************************************* BUS 620 Week 1 Assignment AmazonFresh (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. Amazon has created three elements with how they are approaching th e consumer market: fulfillment centers, Amazon Prime, and AmazonFre sh.

3. Analyze how Amazon has captured its consumer’s desire fornot only less expensive prices, but faster delivery, and how it has created program s that will satisfy these consumer demands. Determine if Amazon will s ucceed in its quest for same-day delivery, and justify your response. Your paper must be a minimum of three to four pages (not including t he title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three sc holarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. ******************************************* BUS 620 Week 1 DQ 1 What is Marketing For more classes visit www.snaptutorial.com What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more

4. money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process? ******************************************* BUS 620 Week 1 DQ 2 Marketing Strategies For more classes visit www.snaptutorial.com Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

5. 1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column? 2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column? 3. Do you see room for improvement? How would this assessment be different for other types of customers? ******************************************* BUS 620 Week 2 DQ 1 Buyer Behavior For more classes visit www.snaptutorial.com Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

6. ******************************************* BUS 620 Week 2 DQ 2 Customer Needs For more classes visit www.snaptutorial.com Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research? ******************************************* BUS 620 Week 2 Industry Forecasting (2 Papers)

7. For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers Industry Forecasting. Identify an industry of choice (Auto Industry, H ealthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze th e factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which fac tors are perceived to be the biggest weaknesses of the industry? Which factors play to the industry’s strengths? What are some opport unities for growth that could be capitalized upon over the next five years? Develop a three to four- page paper in the correct APA writing style. Include a minimum of 2- 4 resources; 1 resource must be peer reviewed. ******************************************* BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers)

8. For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers What You Don’t Know About Apple. Read this week’s required articl e: “What You Don’t Know About Apple”. In a three- to four- page paper (not including the title and reference pages): · ·Discuss if Apple will continue its path to be the frontrunner in rev olutionizing the digital marketplace. · ·Discuss if Apple’s competition has increased their share of the ma rketplace at Apple’s expense. · Discuss if Apple will succeed without Steve Jobs. You must use at least three scholarly sources from the Ashford Unive rsity Library, one of which must be peer reviewed, in addition to the text book. Your paper must be formatted according to APA style as outlined in t he Ashford Writing Center. ******************************************* BUS 620 Week 3 DQ 1 Braining Nordstrom

9. For more classes visit www.snaptutorial.com Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK? ******************************************* BUS 620 Week 3 DQ 2 Marketing Segmentation For more classes visit

10. www.snaptutorial.com Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. ******************************************* BUS 620 Week 3 The Case of the New Apple, Inc. For more classes visit www.snaptutorial.com We have a new Assignment which could be found on this link

11. http://www.snaptutorial.com/BUS-620/BUS-620-Week-3- Assignment-What-You-Don%E2%80%99t-Know-About-Apple- %282-Papers%29 The Case of the New Apple, Inc. Read the article: Burrows, P., &Satariano, A. (206.99). Can Phil Schiller keep Apple c ool? Bloomberg Businessweek. Retrieved from http://www.businesswee k.com/articles/206.99-06-07/can-phil-schiller-keep-apple-cool#p2 Assignment Instructions: Develop a two- to three-page paper that addresses the following: Is Apple’s brand in jeopardy following the death of Steve Jobs? “There is no place for Apple to go but down.” Synthesize the generic strategies and segmentation strategies that Apple can implement to preve nt going down. What do you expect from Apple in the future ? Will Apple experience a continuation of its current trajectory or will Apple’s good fortune chan ge? Paper must be in the correct APA writing style and include a minimu m of 2-3 resources, in which one resource must be peer reviewed ******************************************* BUS 620 Week 4 Assignment Pricing (2 Papers) For more classes visit

12. www.snaptutorial.com This Tutorial contains 2 Different Papers Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. In a three- to four- page paper (not including the title and reference pages): · ·Explain how to successfully get customers to pay more for your pr oducts. Reference the article in support of your response. · ·Explain how a specific pricing strategy will allow you to raise the price on your product successfully. · You must use at least three scholarly sources from the Ashford Univ ersity Library, one of which must be peer reviewed, in addition to the tex tbook. Your paper must be formatted according to APA style as outlined in t he Ashford Writing Center. ******************************************* BUS 620 Week 4 DQ 1 The Role of Pricing For more classes visit

13. www.snaptutorial.com Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Is your own buying behavior influenced by coupons and sales? Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart? Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not? ******************************************* BUS 620 Week 4 DQ 2 Product Development Process For more classes visit www.snaptutorial.com

14. Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products. Guided Response: What lessons do you draw about the importance of using a concurrent rather than a sequential approach in the product development process? What impact does the effective management of the product life cycle have on the market success of a new product? ******************************************* BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers

15. Marketing Challenges in a New Economy. Read the article: “Airbnb a nd the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consu mer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared eco nomy has now become a multibillion dollar business. In a three- to four- page paper (not including the title and reference pages): · ·Explain how this concept is disrupting our traditional economy. · ·Describe whether the shared economy is creating new value for th e consumer or if it is just replacing existing business. · You must use at least three scholarly sources from the Ashford Univ ersity Library, one of which must be peer reviewed, in addition to the tex tbook. Your paper must also be formatted according to APA style as outline d in the Ashford Writing Center. ******************************************* BUS 620 Week 5 DQ 1 Marketing Channels For more classes visit www.snaptutorial.com

16. Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels. What are the benefits and limitations of selling through a store front and online? ******************************************* BUS 620 Week 5 DQ 2 Going Global For more classes visit www.snaptutorial.com Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global

17. economy. What lessons from McDonald’s success in the global marketplace are transferable across industries? ******************************************* BUS 620 Week 5 Marketing in a Global Economy For more classes visit www.snaptutorial.com We have a new Assignment which could be found on this link http://www.snaptutorial.com/BUS-620/BUS-620-Week-5- Assignment-Marketing-Challenges-in-a-New-Economy-%282- Papers%29 Marketing in a Global Economy. Review the following article: Faris, S. (206.99). Grounds zero: A Starbucks- free Italy. Bloomberg Businessweek. Retrieved from Proquest. According to the article, Italy poses a “reputational risk” for Starbuck s. In a 2-

18. 3 page paper, examine some of the challenges Starbuck’s faces in addres sing that risk. Determine whether there is a strategic advantage to enterin g the Italian market. How should competitor’s marketing strategies infor m and influence Starbuck’s entry into this new market? Should it even e nter Italy at all? Paper must be in the correct APA writing style and include a minimu m of 2-3 resources, in which one resource must be peer reviewed ******************************************* BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam For more classes visit www.snaptutorial.com Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten- catch-up-with-unilever-in-vietnam.html

19. Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market? In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance? ******************************************* BUS 620 Week 6 DQ 2 Creating a Plan For more classes visit www.snaptutorial.com Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan? Guided Response: Provide suggestions to at least one of your classmates on how they may be able to address some of the elements they are struggling with in their plan. In particular, try to focus your feedback on any classmates that are introducing a product in the same, or similar, industry as your own.

20. ******************************************* BUS 620 Week 6 Final Paper Marketing Plan (3 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 3 Different Papers Develop a marketing plan for the successful development, commercia lization and introduction of any product of your choice in the market pla ce. You are required to: (1) analyze the general business situation in detail, including organiza tional strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will

21. (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your custome r targets, you will (b) choose an appropriate and integrated marketing mix, including: pr oducts and services, pricing, promotion and advertising, distribution and location, and other elements of the marketing program – the summary and specific recommendations for the execution of the pla n. *******************************************