Printing 101: Offset Printing & Paper Packaging by Shree Printwell Offset Pvt Lt

1. webinars Printing 101: Essentials for Designers by dwipal patel TMx evolve

2. meet the speaker Dwipal Patel marketing director at shree printwell offset pvt. ltd 15 years of experience of paper packaging & printing industry TMx evolve

3. The Outline 01 02 03 Introduction to the Printing Industry design x print packaging design journey 04 05 06 things to keep in mind before designing Paper Packaging: Pros & Cons print file fails and how to fix it?

4. Printing Industry

5. Offset Printing Solution for: ? sheet printing solution for paper and plastic (130 micron+) sheet? ? Majorly in bulk printing Products: Commercial Printing:  Paper based marketing material:? ? Catalogues, Brochures, Books Presentation Materials: Paper based packaging? ? Mono Cartons, Rigid Boxes, Display Boxes? ? Corrugation Boxes

6. Offset Digital Printing Solution for: Sheet Printing & Roll foam Printin? ? Paper: Commercial Printing & Packagin? ? Flexible Packaging : Paper & Plastic bot? ? Labels Products: Commercial Printing:  Paper based materials:? ? Variable Printing: QR, Marksheets, Certificates, Photo Books/Albums Packaging: Paper based packaging? ? Mono Cartons, Pouches, Sleeves, Labels

7. Signage Digital Printing Solution for: ? Roll foam printing for in-store and outdoor branding and marketin? ? Flex, Vinyl, Canvas & other roll based materials Products: ? Outdoor Vinyl Hoarding? ? Canvas Painting? ? Photo frame? ? Lay Flat Printed products

8. Flexo & Gravure Printing Solution for: ? Roll foam Bulk Printing for Plastic & Paper based materials - labels, corrugatio? ? Food Primary Packaging Products: ? Pouches: Tea Packaging, Flour Packaging, Nuts? ? Packaging, Flexible Packaging Product? ? Decorative Laminate paper printin? ? Labels

9. Web Offset Printing Solution for: ? Very high volume roll based paper printing Products: ? News Paper? ? Text Books

10. Design x Print

11. Which is the most consistent design vertical? and why? 15% Packaging 15% Branding & Others 50% Web & Social Media 20% Print & Outdoor

12. Why focus on packaging in your design journey? ? Average growth of Paper Packaging and Flexible Packaging is @18% CAG? ? As e-comm market grows, packaging will gro? ? As luxury product market grows, packaging will gro? ? Food Packaging orders with Swiggy and Zomato will grow @20% CAG? ? Packaging work stays consistent with minimal designer changes, even during a recession

13. 9 Steps - Packaging design journey

14. 01 Collect Products

15. 02 Market Survey & Check competition ? Understand the competitio? ? Try to get real consumer behaviour? ? Try to understand buyers and users dynamics

16. 03 Identify product needs ? Do we need rigid box/corrugation box/mono carton? ? What is the shipping process? ? What is manufacturing needs? ? What qty is going to be manufactured?

17. 04 Take understanding from the clients

18. 05 Create concept and rough mockups ? to be done for Dimension? ? Opening style & closing style? ? Cavity developmen? ? Design Developments

19. 06 Check material and finishing options with Printing Company & Client Check fo? ? paper options and costin? ? cavity placement and materia? ? printing & finishing process

20. 07 Make 1st dummy with actual materials ? Check colour? ? Check strength of the bo? ? Check it visually and actual dimensions? ? Do necessary corrections

21. 08 Check for product safety and any regulations ? Food, Cosmetic and FMCG all has different packaging regulation? ? Primary and secondary packaging has different material requirement? ? Proof Readin? ? Prepare print file

22. 09 Production

23. 09 Production

24. 09 Production Primary food packaging

25. Where designers need support in the entire process ? Paper & Cavity: Check with printing compan? ? Die lines: https://www.pacdora.com/

26. Things to keep in mind before designing anything

27. Eco-friendliness

28. Always aim to deliver an experience

29. Aim for consumer’s attention Ignored Real Case Study

30. Keep economies in mind #per unit cost For 5000 Nos & for 50000 Nos.

31. Think of the Process

32. they say “Perfection in Printing industry is a myth” is it true?

33. What is the most expensive printing done on paper?

34. Here is an example we all love... Currency!! Top & Bottom white space difference let’s check errors we usually find and why? Top & Bottom white space difference

35. Printing & Packaging Industry Cons Pros ? High Capex Investment for large ? Cater to Multiple Industrie? busines? ? Constant workflo? ? Raw material cost is hig? ? Sustainability Advantag? ? Highly technica? ? Plastic Ba? ? Logistic Issue? ? Consumer behaviour chang? ? New technologies introductio? ? Huge export opportunities ? Digital machines end of life norms

36. Design Done, But is it Print-Ready? Why 80% of Print Files Fail and How to Fix Them?

37. 01. Missing Fonts How to avoid it:  Always package your design files with all fonts embedded or included separately

38. 02. Not giving complete print specifications Open Size: Open Size: Open Size: 13" x 26" 13" x 26" 13" x 26" Close Size: Close Size: Close Size: 13" x 13" 13" x 13" 13" x 13" Title Paper GSM: Title Paper GSM: Title Paper GSM: 300 gsm 300 gsm 300 gsm Inside Paper GSM: Inside Paper GSM: Inside Paper GSM: 170 gsm 170 gsm 170 gsm Total Pages: Total Pages: Total Pages: 48 48 48 Title Finishing: Title Finishing: Title Finishing: Gold Foiling, Texture UV, Title Lamination Lamination Lamination Gold Foiling, Texture UV, Title Gold Foiling, Texture UV, Title Smart Move:  Clearly document each special process on your design specifications Inside Processes: Inside Processes: Inside Processes: Satin coating on all inside pages Satin coating on all inside pages Satin coating on all inside pages Binding Type: Binding Type: Binding Type: Perfect binding with stitching Perfect binding with stitching Perfect binding with stitching Packing Type: Packing Type: Packing Type: 10 nos. shrink wrap packing 10 nos. shrink wrap packing 10 nos. shrink wrap packing

39. 03. Not proof reading before file submission Actions to take:? ? Always proofread before submitting file? ? Multiple people can double-check the tex? ? Use plugins to check spellin? ? Add product names to the dictionar? ? Keep your software dictionary updated

40. 04. Incorrect design file dimensions Don't Skip This:  Always confirm product dimensions precisely and send mock ups if needed

41. 05. Design software version mismatch Fix This:  Always inform your printer about software versions used, and preferably, send a universally  compatible PDF file

42. Let’s play a Game! Identify this colour Colour theory by GK

43. Let’s play a Game! q n f s p a g o h b d i w v Identify this colour e y r x c t l z m u Colour theory by GK j

44. Let’s play a Game! Identify the colour c Colour theory by GK

45. 06. Not converting colours from RGB to CMYK How to Avoid:  Ensure all colours are converted to CMYK before submission for any printing

46. 07. Minimum 3 mm overlap/bleed What is Recommended:  Always design with at least a 3mm bleed around all edges to save time in the pre press department of any printing company

47. 08. Mention Pantone Codes Before You Hit Send:  Clearly specify Pantone colours within your design file and confirm with your printer also

48. 09. Low-Resolution Images Non-Negotiable:  Always use 300 dpi or higher- resolution images for crisp and clear printing results

49. 10. Ignoring the Content Safe Area Press-Ready Rule:  Ensure all essential content is at least 5mm away from edges

50. 11. Flatten Transparencies Last Check:  Always flatten transparencies or convert them into bitmaps before sending files to print