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COME FLY WITH ME ! Y! Travel boasts an enviable portfolio of partners including. YAHOO! IS USED BY HALF OF ALL ONLINE BOOKERS QUESTION: Which websites do you most often use BASE: Booked last holiday online. GOOGLE 42.3%. ASKJEEVES 36.9%. MSN 22.9%. YAHOO! 48.2%. LYCOS 19.6%.

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COME FLY WITH ME !

Y! Travel boasts an enviable portfolio of partners including

YAHOO! IS USED BY HALF OF ALL ONLINE BOOKERS

QUESTION: Which websites do you most often use

BASE: Booked last holiday online

GOOGLE

42.3%

ASKJEEVES36.9%

MSN 22.9%

YAHOO!

48.2%

LYCOS

19.6%

FREESERVE 15.6%

AOL

13.7%

7

Fact Sheet

TRAVEL SECTOR

Statement:

Offering millions of the best deals to a year-round travel audience, Yahoo! UK & Ireland has an enviable audience for Travel advertisers wishing to deliver innovative marketing campaigns to their core target. Contact us at [email protected]

PORTRAYING THE YAHOO! TRAVELLER (monthly Y! user)

Y! user is more likely than the average UK Adult to…

85% Book flights/holidays online

29% Have travelled by air in last 12 months

17% Have been on 2 or more holidays in last 12 months

131% Refer to the web before making a purchase

27% Consider going to Paris for the day

28% Be interested in other cultures

YAHOO! HAS THE REACH TO HIT YOUR TARGET

Your target?

4.6m Took 2 or more holidays in last year (38%)

6.3m ABC1, Family Income >£25k (52%)

8.6m ABC1, aged 15+ (70%)

12.3 million users

YAHOO! - HOME TO HIGHLY ACTIVE TRAVELLERS

Yahoo! users enjoy 20,000 weeks holiday/ year,

compared to 5,000 by AOL and 10,000 by MSN users

Yahoo! has a higher population of frequent AND high

spending holidaymakers than ‘Friends’, ITV’s ‘Airline’

The Sun, BBC Radio 1 and Teletext users

Yahoo! users are twice as likely to fly on business than

the average UK adult

SOURCE: Survey GB TGI 2002 Winter (Oct 2001 – Sep 2002) - pop


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