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COME FLY WITH ME ! Y! Travel boasts an enviable portfolio of partners including. YAHOO! IS USED BY HALF OF ALL ONLINE BOOKERS QUESTION: Which websites do you most often use BASE: Booked last holiday online. GOOGLE 42.3%. ASKJEEVES 36.9%. MSN 22.9%. YAHOO! 48.2%. LYCOS 19.6%.
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GOOGLE
Y! Travel boasts an enviable portfolio of partners including
YAHOO! IS USED BY HALF OF ALL ONLINE BOOKERS
QUESTION: Which websites do you most often use
BASE: Booked last holiday online
42.3%
ASKJEEVES36.9%
MSN 22.9%
YAHOO!
48.2%
LYCOS
19.6%
FREESERVE 15.6%
AOL
13.7%
7
Fact Sheet
TRAVEL SECTOR
Statement:
Offering millions of the best deals to a year-round travel audience, Yahoo! UK & Ireland has an enviable audience for Travel advertisers wishing to deliver innovative marketing campaigns to their core target. Contact us at sales@uk.yahoo-inc.com
PORTRAYING THE YAHOO! TRAVELLER (monthly Y! user)
Y! user is more likely than the average UK Adult to…
85% Book flights/holidays online
29% Have travelled by air in last 12 months
17% Have been on 2 or more holidays in last 12 months
131% Refer to the web before making a purchase
27% Consider going to Paris for the day
28% Be interested in other cultures
YAHOO! HAS THE REACH TO HIT YOUR TARGET
Your target?
4.6m Took 2 or more holidays in last year (38%)
6.3m ABC1, Family Income >£25k (52%)
8.6m ABC1, aged 15+ (70%)
12.3 million users
YAHOO! - HOME TO HIGHLY ACTIVE TRAVELLERS
Yahoo! users enjoy 20,000 weeks holiday/ year,
compared to 5,000 by AOL and 10,000 by MSN users
Yahoo! has a higher population of frequent AND high
spending holidaymakers than ‘Friends’, ITV’s ‘Airline’
The Sun, BBC Radio 1 and Teletext users
Yahoo! users are twice as likely to fly on business than
the average UK adult
SOURCE: Survey GB TGI 2002 Winter (Oct 2001 – Sep 2002) - pop
