1. COME FLY WITH ME ! Y! Travel boasts an enviable portfolio of partners including YAHOO! IS USED BY HALF OF ALL ONLINE BOOKERS QUESTION: Which websites do you most often use BASE: Booked last holiday online GOOGLE 42.3% ASKJEEVES36.9% MSN 22.9% YAHOO! 48.2% LYCOS 19.6% FREESERVE 15.6% AOL 13.7% 7 Fact Sheet TRAVEL SECTOR Statement: Offering millions of the best deals to a year-round travel audience, Yahoo! UK & Ireland has an enviable audience for Travel advertisers wishing to deliver innovative marketing campaigns to their core target. Contact us at sales@uk.yahoo-inc.com PORTRAYING THE YAHOO! TRAVELLER (monthly Y! user) Y! user is more likely than the average UK Adult to… 85% Book flights/holidays online 29% Have travelled by air in last 12 months 17% Have been on 2 or more holidays in last 12 months 131% Refer to the web before making a purchase 27% Consider going to Paris for the day 28% Be interested in other cultures YAHOO! HAS THE REACH TO HIT YOUR TARGET Your target? 4.6m Took 2 or more holidays in last year (38%) 6.3m ABC1, Family Income >£25k (52%) 8.6m ABC1, aged 15+ (70%) 12.3 million users YAHOO! - HOME TO HIGHLY ACTIVE TRAVELLERS Yahoo! users enjoy 20,000 weeks holiday/ year, compared to 5,000 by AOL and 10,000 by MSN users Yahoo! has a higher population of frequent AND high spending holidaymakers than ‘Friends’, ITV’s ‘Airline’ The Sun, BBC Radio 1 and Teletext users Yahoo! users are twice as likely to fly on business than the average UK adult SOURCE: Survey GB TGI 2002 Winter (Oct 2001 – Sep 2002) - pop