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WSFF Who are we? What do we do? WSFF overview Unique UK charity, funded by Government & private sponsorship, with the PM’s personal backing WSFF CEO: DCMS Ministerial adviser on women’s sport

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wsff overview
WSFF overview
  • Unique UK charity, funded by Government & private sponsorship, with the PM’s personal backing
    • WSFF CEO: DCMS Ministerial adviser on women’s sport
  • Exist to increase the health, fitness and well-being of women and girls by making physical activity an integral part of their daily lives
    • 50.6% of the population - key to a successful 2012 Legacy
  • Leaders in insight & innovation
    • Produced benchmark research study revealing the crisis in women’s physical activity: “It’s time” (November ‘07)
    • Launched first national strategy to “Create a Nation of Active Women” with Secretary of State (July ‘08)
wsff goals
WSFF goals:
  • Ensure sport and fitness deliverers give the customer what she wants
  • Foster a culture in which active is attractive
  • Persuade policy makers to use their influence and resources to achieve our vision
the issues why does wsff need to exist
The issues: why does WSFF need to exist?
  • 80% of women do too little sport & exercise to benefit their health
  • Young women are half as active as young men
  • Less than 3% of women play competitive team sports
    • 13% of men play football v.1% of women
  • A quarter of women say that PE at school put them off sport for life
why we exist cont
Why we exist cont.
  • Activity levels forecast to fall without intervention
  • Women feel greater cultural pressure to be thin than healthy
  • There is more than 50 times as much coverage in the media for men’s sport than there is for women’s
  • Women’s sport is significantly short changed re: funding
barriers for women girls
Barriers for Women & Girls
  • Practical
    • Lack of money, time, childcare or transport
    • Funding
    • Access to facilities
  • Personal
    • Body Image
    • Clothing & equipment
    • Lack of self-confidence
    • Parental & Adult Influence
barriers for women girls7
Barriers for Women & Girls
  • Social & Cultural
    • Attitudes & prejudices about sexuality, disability & ethnicity
    • Male-dominated culture of sport
    • Sexual harassment & abuse
    • Lack of media representation & female role models in sport
it s time wsff research national

It’s TimeWSFF Research (National)

  • www.wsff.org.uk/documents/printable_Flare_report.pdf
  • Key Findings
    • Girls become less active throughout their teens
    • Perception vs Reality gap
    • Preference for exercise rather than sport
    • It’s for boys!
    • It’s uncool
    • Body image and self confidence
    • Venue
    • Relationship and break-up increase
leadership in sport and fitness
Leadership in sport and fitness
  • Coaching
    • Around 4% of men and 2.5% of women are involved in coaching
    • Women make up just 25% of the highest qualified elite and development coaches
  • Volunteering
    • Double the proportion of men than women volunteer in sport
any questions
Any Questions?

Katy Storie

katy@wsff.org.uk

07890 944151

www.wsff.org.uk