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Travel to the U.S. United Kingdom Presented by: Helen Marano, Director U.S. Department of Commerce International Trade Administration Office of Travel and Tourism Industries The U.S. Growth Strategy: National Export Initiative (NEI)

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travel to the u s
Travel to the U.S.

United Kingdom

Presented by:

Helen Marano, Director

U.S. Department of Commerce

International Trade Administration

Office of Travel and Tourism Industries

slide3

“We are rebuilding an economy where we generate more American jobs in more American industries by producing and exporting more goods and services to other nations”

JOB CREATION IS PRIORITY

* President Barack Obama, Export-Import Bank’s Annual Conference, March 11, 2010

slide4

Key Objective

Double exports over the next five years to support two million American jobs

national export initiative
National Export Initiative
  • Goal: Double exports over the next 5 years to support 2 million American jobs
  • Creates Export Promotion Cabinet that will consist of leaders from top agencies
  • Focuses on three key areas:
    • 1. Expanding trade advocacy in all its forms by:
      • Educating U.S. companies about foreign opportunities
      • Directly connecting them with customers
    • 2. Improving access to credit for small-and medium-sized businesses that want to export through the Export-Import Bank, and
    • 3. Continuing enforcement of international trade laws.
supporting the president s national export initiative
Supporting the President’s National Export Initiative

Target Industry Sectors

Healthcare / Medical Devices

Infrastructure

Defense

Environmental / Energy

Technology Industries

Education

Travel and Tourism

the importance of travel tourism
The Importance of Travel & Tourism
  • Total U.S. Travel and Tourism-Related Spending:
    • Total: $1.3 trillion in output
      • Direct: $ 708 billion
      • Indirect: $544 billion
  • Total U.S. Travel and Tourism-Related Employment:
    • Total: 8.2 million employed
      • Direct: 5.9 million
      • Indirect: 2.3 million
  • Contribution to GDP: 2.6%

Source: U.S. Department of Commerce, Office of Travel and Tourism Industries, Bureau of Economic Analysis..

the importance of travel tourism9
The Importance of Travel & Tourism
  • America’s single largest services export
  • $120 billion in exports
  • $21 billion balance of trade surplus
  • 8% of all U.S. exports and 24% of all services exports
2009 summary
2009 Summary...
  • 3 million fewer visitors
  • $21 billion decline in exports
  • $100 billion decline in total output
  • 392,000industry-related jobs lost
slide13

Travel Promotion Act

  • Bill signed by President Obama on March 4, 2010
  • Establishes an independent non-profit Corporation for Travel Promotion with a Board of Directors appointed by the Secretary of Commerce.

PURPOSE:

  • To promote the U.S. to world travelers
  • To augment USG communications on entry/exit policies
slide14

Travel Promotion Act

  • Customs & Board Protection’s Electronic System for Travel Authorization (ESTA) fee collections started September 8, 2010 [$14] to fund the Corporation, to be matched by private sector contributions.
  • Secretary of Commerce announced the 11 member Board of Directors for the Corporation for Travel Promotion on September 10, 2010.
  • Office of Travel Promotion established in the Department of Commerce
corporation for travel promotion next steps
Corporation for Travel PromotionNEXT STEPS
  • Incorporating the CTP
  • Hiring an executive director/other staff
  • Launching a private sector fundraising effort
  • Developing a global marketing/communications strategy
corporation for travel promotion board of directors
Corporation for Travel PromotionBoard of Directors
  • Caroline Beteta, President and CEO, California Travel & Tourism Commission
  • Stephen Cloobeck, Chairman and CEO, Diamond Resorts International
  • George Fertitta, CEO, NYC & Company
  • Daniel Halpern, President and CEO, Jackmont Hospitality, Inc.
  • Tom Klein, President, Sabre Holdings
  • David Lim, Chief Marketing Officer, Amtrak
  • Mark Schwab, Senior Vice President-Alliances, International and Regulatory Affairs, United Airlines
  • Diane Shober, Tourism Director, State of Wyoming
  • Al Weiss, President, Worldwide Operations, Walt Disney Parks and Resorts
  • Roy Yamaguchi, Owner and Founder, Roy’s Restaurant
  • Lynda S. Zengerle, Partner, Steptoe & Johnson LLP
office of travel promotion
Office of Travel Promotion
  • DAS for Services, Joel Secundy, serving as interim director for next 6 months
  • Duties:
    • Liaison with Corporation for Travel Promotion Board of Directors
    • Liaison with Departments of State and Homeland Security
    • Reports to 6 Congressional committees
    • Measurement of visitation to 50 states
the u s economy 2010
The U.S. Economy: 2010
  • Inflationary pressures on prices; average travel and tourism prices rose 3.5% in Q1 2010
  • Passenger air transportation prices increased 13.3% in Q1
u s travel tourism 2010
U.S. Travel & Tourism: 2010
  • Total U.S. travel and tourism-related employment is still in the red, though job loss is slowing and expected to be positive by year-end.
u s travel tourism 201021
U.S. Travel & Tourism: 2010
  • Travel and tourism exports have risen every month this year ... seven consecutive months of growth
top origin markets for international travelers to the u s
Top Origin Markets for International Travelers to the U.S.

Origin of Visitor 2009p 09 / 08 10/09 Jun YTD

(000s)(% change) (% change)

International Total * 54,884 -5% 11%

1Canada 17,964 -5% 12%

2 Mexico 13,164 -4% 11%

Overseas 23,756 -6% 12%

3 >United Kingdom 3,899 -15% -3%

4 Japan 2,918 -10% 21%

5 Germany 1,687 -5%-1%

6 France 1,204 -3% 3%

7 Brazil 893 16% 40%

8 Italy 753 -3% 7%

9 South Korea 744 -2% 53%

10 Australia 724 5% 27%

* International travelers include all countries generating visitors to the U.S.

Record year for Travel to U.S.

top travel export markets 2009 receipts billions year
Top Travel Export Markets(2009 Receipts, $Billions/year)

Travel Passenger Total Travel

Receipts Fare Receipts

Origin Country 2009r Receipts 2009r

Canada $12.82 $3.31 $16.13

Japan $9.48 $3.57 $13.05

>United Kingdom $8.75 $2.68 $11.43

Mexico $5.99 $2.06 $8.05

Germany $4.43 $1.14 $5.57

Brazil $3.32 $1.25 $4.57

France $3.19 $0.93 $4.12

China $2.76 $0.85 $3.61

India $2.58 $0.99 $3.57

Australia $2.93 $0.49 $3.42

South Korea $2.56 $0.09 $2.64

U.S. TOTAL $93.92 $26.42 $120.34

international visitors to the u s and projections 2001 2014
International Visitors to the U.S. and Projections(2001-2014)

Arrivals in Millions

Sources: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada & IHS Global Insight, Inc. -- May 2010 forecast