Revealing the Online CE Buyer

Slide 1:Revealing the Online CE Buyer Good afternoon and Welcome everybody Thank you very much for taking time out of your busy schedules to learn about eBay My name is Patrick Jabal � I�m here today with about 20 of my colleagues from eBay and PayPal Most of us work up in San Jose, where eBay was founded a little over 9 years ago Since then eBay has grown to have more than 8,400 employees in office around the world My responsibility at eBay is to manage eBay�s Computers and Networking categories � a sliver of the overall eBay marketplace As a Category Director my job, and that of my team, is to make sure that eBay is meeting the needs of buyers and sellers of Computer and networking hardware and software I work with colleagues in teams organized just like mine, to manage a range of eBay categories from clothing to sporting goods to cars to Jewelry - we have several categories represented here today But enough about me. How many of you have bought or sold an item on eBay before? May I see a show of hands please? How many of you already sell on eBay for your business? To those of you who are already selling on eBay I say Welcome, and thank you, but you should know that today�s presentation is intended to provide an overview of eBay for people who don�t yet know much about eBay� if you�re already selling on eBay chances are you�ll be familiar with most of what we�re going to cover in the next hour or so How many of you wake up in the morning and go to bed at night thinking about new ways to grow your profits? Many hands� Prior to eBay I spent 12 years running 2 small businesses � one was a computer hardware company, and the other was a software company � and I can tell you that I spent a lot of time thinking about new ways to grow my businesses Before we take a look at the agenda together I�d like everybody to consider the following question: When was the last time you had a new idea to grow your business� a real new idea� not simply a new customer, or new product, or new service, but en entirely new way of doing things either instead of or in addition to what you�re already doing in your business? So hope is that for many of you on attending today, is for eBay to be your big new business growth idea for 2004 and 2005. Now let�s get started by taking a look at today�s agendaGood afternoon and Welcome everybody Thank you very much for taking time out of your busy schedules to learn about eBay My name is Patrick Jabal � I�m here today with about 20 of my colleagues from eBay and PayPal Most of us work up in San Jose, where eBay was founded a little over 9 years ago Since then eBay has grown to have more than 8,400 employees in office around the world My responsibility at eBay is to manage eBay�s Computers and Networking categories � a sliver of the overall eBay marketplace As a Category Director my job, and that of my team, is to make sure that eBay is meeting the needs of buyers and sellers of Computer and networking hardware and software I work with colleagues in teams organized just like mine, to manage a range of eBay categories from clothing to sporting goods to cars to Jewelry - we have several categories represented here today But enough about me. How many of you have bought or sold an item on eBay before? May I see a show of hands please? How many of you already sell on eBay for your business? To those of you who are already selling on eBay I say Welcome, and thank you, but you should know that today�s presentation is intended to provide an overview of eBay for people who don�t yet know much about eBay� if you�re already selling on eBay chances are you�ll be familiar with most of what we�re going to cover in the next hour or so How many of you wake up in the morning and go to bed at night thinking about new ways to grow your profits? Many hands� Prior to eBay I spent 12 years running 2 small businesses � one was a computer hardware company, and the other was a software company � and I can tell you that I spent a lot of time thinking about new ways to grow my businesses Before we take a look at the agenda together I�d like everybody to consider the following question: When was the last time you had a new idea to grow your business� a real new idea� not simply a new customer, or new product, or new service, but en entirely new way of doing things either instead of or in addition to what you�re already doing in your business? So hope is that for many of you on attending today, is for eBay to be your big new business growth idea for 2004 and 2005. Now let�s get started by taking a look at today�s agenda

Slide 2:Online CE buyers come in all shapes & sizes

Slide 3:Online CE buyers come in all shapes & sizes

Slide 4:Online CE buyers come in all shapes & sizes

Slide 5:Internet commerce growth accelerating Still only 2% of total retail sales � growth will continue!Still only 2% of total retail sales � growth will continue!

Slide 6:Monthly Top 20 Shopping Destinations 2 pages that we removed in Aug. as adserver, which we believe has led to the big decrease in Amazon. the pages are: rcm.amazon.com/e/cm rcm.amazon.com/e/%20cm they contributed to majority of the traffic to the site rcm.amazon.com (over 90%).2 pages that we removed in Aug. as adserver, which we believe has led to the big decrease in Amazon. the pages are: rcm.amazon.com/e/cm rcm.amazon.com/e/%20cm they contributed to majority of the traffic to the site rcm.amazon.com (over 90%).

Slide 7:Electronics & Computers are eBay�s largest categories Volume CE is a big marketplace on eBay eBay is #1 in every single category This table should give you a sense of how your industry fits on eBay, eBay, look down this list Now note that just because your industry is lower on the list, or not yet on the list, doesn�t mean eBay is not a great opportunity � in fact, our smaller categories tend to be the fastest growing and represent some of the best opportunities for new sellers The history of category development on eBay is that long before a category is created on the site people will be buying and selling products in catch-all categories with names like �other�, �all�, or �everything else�. It is only when eBay notices activity on the site that we open up new categories To help translate these numbers on this page into a more understandable form, let me go over some statistics about each: A book sells on eBay every 2 seconds Each day 2,500 cell phones are sold Every minute on eBay 80 pieces of men�s & women�s clothing are sold a Laptop is sold every 45 seconds on eBay. A PDA is sold every 30 seconds on eBay. An MP3 player is sold every two minutes on eBay. In one month, over 600,000 gaming items are sold on eBay A kitchen small appliance is sold every minute on eBay A dog supply item is sold every 45 seconds on eBay 3 watches and 1 loose diamond sell every minute A diamond ring, a pair of diamond earrings and a piece of fine vintage jewelry sell every 2 minutes Over 1000 wireless networking items sell every day A camcorder is sold every two minutes on eBay. A photography related item is sold every 3 seconds on eBay A sports-related product sells every second on eBay One out of every three online sports merchandise purchases is made on eBay. More than 230 tractors or tractor parts are bought and sold every day I could go on and on� but the real clincher is that everything I just told you is what is happening on eBay�s US site� it doesn�t even take into account international eBay transactions So at this point you�re probably wondering how this is possible� why on earth are people coming to eBay in such large numbers and why are they so active on the site! Volume CE is a big marketplace on eBay eBay is #1 in every single category This table should give you a sense of how your industry fits on eBay, eBay, look down this list Now note that just because your industry is lower on the list, or not yet on the list, doesn�t mean eBay is not a great opportunity � in fact, our smaller categories tend to be the fastest growing and represent some of the best opportunities for new sellers The history of category development on eBay is that long before a category is created on the site people will be buying and selling products in catch-all categories with names like �other�, �all�, or �everything else�. It is only when eBay notices activity on the site that we open up new categories To help translate these numbers on this page into a more understandable form, let me go over some statistics about each: A book sells on eBay every 2 seconds Each day 2,500 cell phones are sold Every minute on eBay 80 pieces of men�s & women�s clothing are sold a Laptop is sold every 45 seconds on eBay. A PDA is sold every 30 seconds on eBay. An MP3 player is sold every two minutes on eBay. In one month, over 600,000 gaming items are sold on eBay A kitchen small appliance is sold every minute on eBay A dog supply item is sold every 45 seconds on eBay 3 watches and 1 loose diamond sell every minute A diamond ring, a pair of diamond earrings and a piece of fine vintage jewelry sell every 2 minutes Over 1000 wireless networking items sell every day A camcorder is sold every two minutes on eBay. A photography related item is sold every 3 seconds on eBay A sports-related product sells every second on eBay One out of every three online sports merchandise purchases is made on eBay. More than 230 tractors or tractor parts are bought and sold every day I could go on and on� but the real clincher is that everything I just told you is what is happening on eBay�s US site� it doesn�t even take into account international eBay transactions So at this point you�re probably wondering how this is possible� why on earth are people coming to eBay in such large numbers and why are they so active on the site!

Slide 8:Karl � we get it � there are a lot of online buyers. But . . . . . . are they

Slide 9:eBay�s �Angels� Compared to the US population, visitors to eBay�s Consumer Electronics category are: Affluent: 31% more likely to have household income >$100,000 Well-educated: 21% more likely to hold a college or graduate degree Passionate about electronics, and early technology adopters*: 98% more likely to own 3 or more home computers 43% more likely to own a digital camera 158% more likely to own an MP3 player 65% more likely to own a digital television 95% more likely to own a Home Theater System Active offline electronics shoppers: 111% more likely to have purchased at Circuit City within the last month 81% more likely to have purchased at Best Buy within the last month 172% more likely to have purchased at Sharper Image within the last month

Slide 10:eBay is the #1 Online Shopping Destination this chart shows that eBay is the most visited shopping website in the world this data is from December of last year, when some 50 million people visited eBay this chart shows that eBay is the most visited shopping website in the world this data is from December of last year, when some 50 million people visited eBay

Slide 11:eBay can help you reach online buyers Ensure appropriate flow of product to eBay Select & promote sellers who will represent your brand appropriately Create a �Factory Outlet� store for any product not channeled through your authorized dealers Drive consumer upgrade cycles by offering Trade-In programs

Slide 12:1. Ensure flow of ProducteBay is effective across the full Product Lifecycle What we�ve covered together so far is an overview of eBay and some detail on how eBay works What you�re probably wondering is how you can take advantage of eBay for your business In our jobs managing categories at eBay my colleagues and I spend a lot of time talking to and visiting sellers What we have observed first-hand is that while there are many similarities among the sellers and their reasons for selling on eBay, there are also many differences What most sellers have in common is that they are small businesses with anywhere from 1 to 100 employees, and that they are all looking to grow their businesses by acquiring new customers from among eBay�s 114 million registered users The differences between how each business takes advantage of eBay as a selling platform are really as different as the businesses themselves We find sellers who are selling products across the full product life cycle, that is, from brand new to used and very old products As it turns out that eBay brings a wide range of customers to the site � some who want the latest cutting edge products, and some that want used values or collectible products Let�s move from left to right along the chart on the top half of the slide New: starting on the left, some sellers, importers of leading edge cell phones for example, sell brand new products that aren�t yet widely available in the US In-season: others sellers are retailers able to get more for in-season products on eBay than in their stores End-of-life: other sellers, for example retailers, manufacturers and liquidators specialize in selling end-of-season merchandise on ebay Used: finally, many sellers refurbish used products or sell collectible products on eBay My point here is that whether you�re a manufacturer, dealer, distributor, retailer, liquidator, remarketer or even if you have an existing online store, eBay can be an additional sales channel for your business Now let�s look at the points made on the bottom half of the slide <Go through bullets> Whether you use eBay to increase sales of in-season products, get more for product returns, liquidate out of season stock or move items that aren�t selling well through other channels, eBay is a terrific new capability for your business to have Now that we�ve talked a little bit about the theory of eBay, and how it a variety of different businesses can use eBay to meet their needs, John is going to come back up to walk you through a few examples of businesses who have become successful sellers on eBay What we�ve covered together so far is an overview of eBay and some detail on how eBay works What you�re probably wondering is how you can take advantage of eBay for your business In our jobs managing categories at eBay my colleagues and I spend a lot of time talking to and visiting sellers What we have observed first-hand is that while there are many similarities among the sellers and their reasons for selling on eBay, there are also many differences What most sellers have in common is that they are small businesses with anywhere from 1 to 100 employees, and that they are all looking to grow their businesses by acquiring new customers from among eBay�s 114 million registered users The differences between how each business takes advantage of eBay as a selling platform are really as different as the businesses themselves We find sellers who are selling products across the full product life cycle, that is, from brand new to used and very old products As it turns out that eBay brings a wide range of customers to the site � some who want the latest cutting edge products, and some that want used values or collectible products Let�s move from left to right along the chart on the top half of the slide New: starting on the left, some sellers, importers of leading edge cell phones for example, sell brand new products that aren�t yet widely available in the US In-season: others sellers are retailers able to get more for in-season products on eBay than in their stores End-of-life: other sellers, for example retailers, manufacturers and liquidators specialize in selling end-of-season merchandise on ebay Used: finally, many sellers refurbish used products or sell collectible products on eBay My point here is that whether you�re a manufacturer, dealer, distributor, retailer, liquidator, remarketer or even if you have an existing online store, eBay can be an additional sales channel for your business Now let�s look at the points made on the bottom half of the slide <Go through bullets> Whether you use eBay to increase sales of in-season products, get more for product returns, liquidate out of season stock or move items that aren�t selling well through other channels, eBay is a terrific new capability for your business to have Now that we�ve talked a little bit about the theory of eBay, and how it a variety of different businesses can use eBay to meet their needs, John is going to come back up to walk you through a few examples of businesses who have become successful sellers on eBay

Slide 13:1. Ensure flow of ProductFlow B-Stock through managed, authorized internet channels

Slide 14:1. Ensure flow of producteBay Private Marketplace Platform What it is Your own private label, off-eBay, business-to-business auction marketplace How it works Marketplace created with your branding and overall look Can stand along or be integrated with your existing website Invite your preferred buyers to register or simply pre-register them and automatically issue usernames and passwords Use multiple selling formats and inventory management and reporting functionality to increase your sales Benefits Sell in large wholesale lots Lower sales cost Increased recovery rate on liquidation merchandise Protect your brand and pricing by approving your buyer network

Slide 15:2. Select and promote sellerseBay Authorized Dealer Programs

Slide 16:2. Select and promote sellersOlympus Showcase

Slide 17:2. Select and promote sellersHP Marketplace

Slide 18:3. Create a Factory Outlet Direct eBay Sales You can also choose to open a direct sales channel for B-Stock and Excess on eBay

Slide 21:Questions? Talk to us here at the Summit! Karl Wiley, Director, Consumer Electronics & Photo Cathy Siciliano, Director, Cell Phones & Portable Electronics Jamie Stark, Category Manager, Home Audio & Video