navigating the social media maze
Download
Skip this Video
Download Presentation
Navigating the Social Media Maze

Loading in 2 Seconds...

play fullscreen
1 / 24

Navigating the Social Media Maze - PowerPoint PPT Presentation


  • 297 Views
  • Uploaded on

Navigating the Social Media Maze. IABC/Houston ESIG June 12, 2008. Today’s Panel. Pam McConathy Principal Foresight Communications Group Alan Deeter Account Director Spur Digital Christy Lee Account Manager Storyteller Communications. Program Outline. Introductions

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Navigating the Social Media Maze' - Donna


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
navigating the social media maze

Navigating the Social Media Maze

IABC/Houston ESIG

June 12, 2008

today s panel
Today’s Panel
  • Pam McConathy

Principal

Foresight Communications Group

  • Alan Deeter

Account Director

Spur Digital

  • Christy Lee

Account Manager

Storyteller Communications

program outline
Program Outline
  • Introductions
  • Background/History Social Media
  • Some Social Media Tools
  • Changing Communications Landscape
  • Context for Communicators
  • Examples and Case Studies
  • Takeaways
the changing media landscape
The Changing Media Landscape
  • Declining print readership
  • Shifting focus of broadcast outlets
  • Audiences moving to online information sources
  • Emergence of mobile and global media market
  • Outlets are sharing stories = fewer story slots
  • Smaller, overworked, confused staffs
  • The age of “infotainment”
  • Growth of Social Media – blogging, shared information sites, online communities
ibm s social media lab
IBM’s Social Media Lab

Studying social networking in-house (2 yrs):

  • Dogear (like Del.icio.us) social bookmarking
  • Blue Twit (like Twitter) microblogging
  • Beehive (like Facebook) 30,000 users and top executives

Drivers:

  • Global company; 400,000 employees
  • Social tools enable personal connections
  • Help strengthen far-flung teams
  • Recruiting and retention
  • Competition
  • Leadership positioning

Goal: Boost sharing of knowledge and expertise, and ultimately innovation

more examples
More Examples

Best Buy

  • Blue Shirt Nation (employee social networking)

British Telecom

    • Wikis (Wikipedia technology)
      • Write software, map cell-phone base stations, launch branding campaigns
      • Company spots teams that form organically, find idea generators
recap takeaway tips
Recap: Takeaway Tips
  • Assess needs/preferences of your audiences; organization temperature
  • Experiment yourself and learn
  • Work within client/company limitations
  • Accept transition (it’s messy)
  • Align efforts with organizational goals
  • Use the right tools for the job
  • Champion effective communications first; social media tools, second
self branding marketing
Self-Branding/Marketing
  • LinkedIn
  • Twitter
  • Facebook
  • MySpace
slide22
“It is not the strongest of the species

that survives, nor the most intelligent,

but the one most responsive to change.

— Charles Darwin

sources
BusinessWeek.com (June 2, 2008 issue)

prfirms.org

ragan.com

wikipedia.com

wired.com

many-eyes.com

Blog and Be Heard

“Bayou City ESIGGER;” Post Your “Top Three”

http://houstonesig.x.iabc.com

Sources
ad