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Digital Media in Italia and DMP

Digital Media in Italia and DMP

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Digital Media in Italia and DMP

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  1. Digital Media in Italia and DMP Filippo Chiariglione 2008/01/25 Digital Media in Italia and DMP

  2. About “dmin.it” and “digital media” • dmin.it is an interdisciplinary, open, non-profit group, with the goal to define and propose areas where Italy can gain a leading role in the exploitation of “digital media” • Digital media is any digitally represented content which can be transported over digital networks and processed by programmable devices Digital Media in Italia and DMP

  3. The dmin.it proposal • The dmin.it proposal concerns actions designed to maximise the flow of digital media • It requires actions in three different areas: • Digital media rights management • Network access • Online payment systems • An operator may utilise both interoperable and proprietary formats, network and payment services • All other users (creators and consumers) are given the choice to access proprietary or interoperable services Digital Media in Italia and DMP

  4. iDRM • An iDRM specification is adopted at the national level • A service provider releasing content using a proprietary technology must • Release it also using the iDRM technology • At conditions that are not discriminatory compared to the proprietary technology • Anybody may implement devices and services, request and obtain conformance certification for them and offer them to interested parties • The iDRM specifications are • Public • Implemented as Open Source Software (OSS) • Not prescriptive of a particular business model • The governance of the iDRM ecosystem is managed by representatives of the affected parties Digital Media in Italia and DMP

  5. iDRM – how it works pDRM Distribution Channels Type 1 pDRM device iDRM iDRM device Content of operator A Distribution Channels Type 2 pDRM device pDRM iDRM device iDRM pDRM: proprietary DRM iDRM: interoperable DRM Digital Media in Italia and DMP

  6. iNet • Two-way broadband operators can offer bundled and/or unbundled access to their networks with technical characteristics of their choice • A user of the network (content provider, intermediary or end user) may request and obtain from a two-way broadband operator • The pure two-way service-agnostic access to the "big Internet" • With technical features already offered by the operator • At conditions that are not discriminatory compared to other offers of the operator • Two-way broadband operators • Guarantee network service interoperability • Agree and provide specific QoS levels at peering points so as to provide users end to end QoS levels Digital Media in Italia and DMP

  7. iNet – how it works Proprietary Access Proprietary Access Proprietary Network Of Operator A Proprietary Network Of Operator B Network of Operator C Open Network Of Operator A Open Network Of Operator B Peering Point Peering Point dmin.it Access dmin.it Access Digital Media in Italia and DMP

  8. iPay • Anybody, subject to banking regulations, can offer “virtual account” services where accounted are guaranteed “real” payment systems, e.g. • Bank accounts • Credit cards • Prepaid card • Utility bill (gas, phone etc.) • etc. • Synchronisations between virtual and real circuits performed at regular times or on demand • Transaction costs only apply at synchronisation time Digital Media in Italia and DMP

  9. iPay – how it works Value Chain User 1 (e.g. Retailer Value Chain User 1 (e.g. End user) Negotiation of content with payment data Negotiation of ntwk resources with payment data Acct11 Acct21 Payment with units Virtual Account Service Provider 1 Virtual Account Service Provider 2 Acct12 Acct22 Acct1n Acct2m Shared Services Bank account Credit card Prepaid card Bank account Credit card Utility bill Digital Media in Italia and DMP

  10. Dmin.it has selected IDP-3.0 and Chillout • Using a rigorous process of calling and selecting technology • A growing community of users (“dmin.action”) is building Chillout-based applications • Applications developed/under development are • P2P iDRM • VHS 2.0 • idDRM • iIPTV Digital Media in Italia and DMP

  11. P2P iDRM/1 Digital Media in Italia and DMP

  12. P2P iDRM/2 Digital Media in Italia and DMP

  13. VHS 2.0 Digital Media in Italia and DMP