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Digital Media in Italia and DMP. Filippo Chiariglione 2008/01/25. About “dmin.it” and “digital media”. dmin.it is an interdisciplinary, open, non-profit group, with the goal to define and propose areas where Italy can gain a leading role in the exploitation of “digital media”

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Digital media in italia and dmp l.jpg

Digital Media in Italia and DMP

Filippo Chiariglione

2008/01/25

Digital Media in Italia and DMP


About dmin it and digital media l.jpg
About “dmin.it” and “digital media”

  • dmin.it is an interdisciplinary, open, non-profit group, with the goal to define and propose areas where Italy can gain a leading role in the exploitation of “digital media”

  • Digital media is any digitally represented content which can be transported over digital networks and processed by programmable devices

Digital Media in Italia and DMP


The dmin it proposal l.jpg
The dmin.it proposal

  • The dmin.it proposal concerns actions designed to maximise the flow of digital media

  • It requires actions in three different areas:

    • Digital media rights management

    • Network access

    • Online payment systems

  • An operator may utilise both interoperable and proprietary formats, network and payment services

  • All other users (creators and consumers) are given the choice to access proprietary or interoperable services

Digital Media in Italia and DMP


Slide4 l.jpg
iDRM

  • An iDRM specification is adopted at the national level

  • A service provider releasing content using a proprietary technology must

    • Release it also using the iDRM technology

    • At conditions that are not discriminatory compared to the proprietary technology

  • Anybody may implement devices and services, request and obtain conformance certification for them and offer them to interested parties

  • The iDRM specifications are

    • Public

    • Implemented as Open Source Software (OSS)

    • Not prescriptive of a particular business model

  • The governance of the iDRM ecosystem is managed by representatives of the affected parties

Digital Media in Italia and DMP


Idrm how it works l.jpg
iDRM – how it works

pDRM

Distribution

Channels

Type 1

pDRM

device

iDRM

iDRM

device

Content

of operator A

Distribution

Channels

Type 2

pDRM

device

pDRM

iDRM

device

iDRM

pDRM: proprietary DRM

iDRM: interoperable DRM

Digital Media in Italia and DMP


Slide6 l.jpg
iNet

  • Two-way broadband operators can offer bundled and/or unbundled access to their networks with technical characteristics of their choice

  • A user of the network (content provider, intermediary or end user) may request and obtain from a two-way broadband operator

    • The pure two-way service-agnostic access to the "big Internet"

    • With technical features already offered by the operator

    • At conditions that are not discriminatory compared to other offers of the operator

  • Two-way broadband operators

    • Guarantee network service interoperability

    • Agree and provide specific QoS levels at peering points so as to provide users end to end QoS levels

Digital Media in Italia and DMP


Inet how it works l.jpg
iNet – how it works

Proprietary

Access

Proprietary

Access

Proprietary

Network

Of Operator A

Proprietary

Network

Of Operator B

Network of

Operator C

Open

Network

Of Operator A

Open

Network

Of Operator B

Peering

Point

Peering

Point

dmin.it

Access

dmin.it

Access

Digital Media in Italia and DMP


Slide8 l.jpg
iPay

  • Anybody, subject to banking regulations, can offer “virtual account” services where accounted are guaranteed “real” payment systems, e.g.

    • Bank accounts

    • Credit cards

    • Prepaid card

    • Utility bill (gas, phone etc.)

    • etc.

  • Synchronisations between virtual and real circuits performed at regular times or on demand

    • Transaction costs only apply at synchronisation time

Digital Media in Italia and DMP


Ipay how it works l.jpg
iPay – how it works

Value Chain User 1

(e.g. Retailer

Value Chain User 1

(e.g. End user)

Negotiation of content

with payment data

Negotiation of ntwk resources

with payment data

Acct11

Acct21

Payment with units

Virtual Account

Service Provider 1

Virtual Account

Service Provider 2

Acct12

Acct22

Acct1n

Acct2m

Shared

Services

Bank

account

Credit

card

Prepaid

card

Bank

account

Credit

card

Utility

bill

Digital Media in Italia and DMP


Dmin it has selected idp 3 0 and chillout l.jpg
Dmin.it has selected IDP-3.0 and Chillout

  • Using a rigorous process of calling and selecting technology

  • A growing community of users (“dmin.action”) is building Chillout-based applications

  • Applications developed/under development are

    • P2P iDRM

    • VHS 2.0

    • idDRM

    • iIPTV

Digital Media in Italia and DMP


P2p idrm 1 l.jpg
P2P iDRM/1

Digital Media in Italia and DMP


P2p idrm 2 l.jpg
P2P iDRM/2

Digital Media in Italia and DMP


Vhs 2 0 l.jpg
VHS 2.0

Digital Media in Italia and DMP