BarCodes. In 1973 the grocery industry established a standard method for the identification of products using printed bar codes, now known as the Universal Product Code (UPC) . .
PowerPoint Slideshow about 'BarCodes' - Donna
Download NowAn Image/Link below is provided (as is) to download presentation
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Pick up virtually any item in a grocery store and its packaging will contain a bar code that identifies the producer and the specific product. Indeed, bar codes can be found on almost every item in a retail store, or any package in transit at a shipping company, or book in a library.
The system works well, providing producers and merchants with a reliable method of tracking and managing their goods. Indeed, the bar code solution is so effective that variations are used extensively in inventory management applications ranging from library book circulation systems to package tracking for delivery services—by scanning in a bar code, a package can be monitored at stages from pickup to eventual delivery.
The system as described is, essentially, an inventory management system, one that can reach all the way from the producer to the consumer, touching every point in between – the concept of “supply chain management” is fundamentally important, especially in the manufacturing sector.
In the grocery store example, the first manifestation of target marketing was the concept of printing selected coupons on the back of the sales receipt, based upon the items purchased in that particular sale. If you bought cereal, you might get a coupon for a competing brand of cereal.