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P2P Summit The Future of Distribution. Intent MediaWorks, Inc. Atlanta, New York. Background. Glenn Martin. Intent MediaWorks. 900k Downloads per Day Represent 3.4 Million Files 90\% Music 8\% Video 2\% Other

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slide1
P2P Summit

The Future of Distribution

Intent MediaWorks, Inc.

Atlanta, New York

background
Background

Glenn Martin

Intent MediaWorks

900k Downloads per Day

Represent 3.4 Million Files

90% Music

8% Video

2% Other

Voted Innovators’ of the Year by Distributed Computing Industry Association: 2006

Recognized by The White House, Supreme Court, U.S. Senate, RIAA & MPAA

  • Recognized in technology
    • Search Engines for Orbitz, Travelocity, Expedia, etc. (2000-2003)
    • Helped start first Internet site to earn over $100Million
  • INTENT is 3rd Start-Up
media 1 0 1950 2000
Key TrendsMedia 1.0: 1950-2000
  • Production:closed
  • Distribution:controlled
  • Marketing:mass
  • Consumer Choice:limited
  • Business Model: buy
media 2 0
TrendsMedia 2.0

Distribution Trends

  • P2P traffic represents over 68%of INTERNET traffic
  • 12.7 million simultaneous users on P2P
  • 60 million unique P2P users (IP addresses) per month in U.S.; 320 million worldwide
  • 35% of PC’s have a P2P application installed; new MS Vista has P2P built in
critical trends
Critical Trends

Internet

Consumer

  • Mass Digital Distribution
    • iTunes, YouTube, MySpace, CBS
    • Pando, Azureus, Qtrax,
    • Amazon, Walmart
    • eMusic, The Orchard
  • Internet has emerged as a Discovery Channel – not just delivery
    • Ex. Gnarls Barkley
    • Ex. The GMan
  • Massive Investment in Digital Distribution
    • $50 Billion in 2007 so far
  • Boom in Media Centric Electronics
    • Up 70% from 2006, $500 Billion
  • DRM Free Music
    • EMI, IODA, DRA, Creative Commons
consumers digital lifestyle
Consumers: Digital Lifestyle

Broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.

media 1 0 distribution 1950 2000
Media 1.0 Distribution1950-2000

Consumer

Supplier

Distributor

Retail

Musician Artists Bands

Studios

Record

Labels

CDs, Albums Stereos

Stores

media 2 0 distribution 2000 present
Media 2.0 Distribution2000- Present

Consumer

Supplier

Distributor

Retail

Musician Artists Bands

Studios/

Record

Labels

CDs, Albums Stereos

Stores

INTERNET Distribution

C2C

eCommerce

Mass Distribution + Micro Marketing

Music 2.0 Distribution

economics
Economics

Media 2.0

Media 1.0

Media 2.0

Eager for Distribution

Believe in Digital

“Snowballs” vs. Blockbuster economics

Endorse “Superdistribution” & Web 2.0 empowerment tools

Ad Support

Ecommerce

Lifestyle Media

Bundled Licensing

New Subscription Models

Believe in multi-channel digital distribution through a management system

  • Old Economics
    • Paid downloads only
    • Publishers rights legacy
    • Licensing not based on performance
    • Difficult to “sell” new economic models
      • Deride & prosecute Web 2.0 empowerment
  • Mismatched with market demands
    • Physical distribution & channel conflict
    • Worried about “cannibalization”
  • Believe “they can do it all”
    • Self-distribute in fragmented channel easily
model
MODEL

DRIVERS

TECHNOLOGY

PRODUCTION

DISTRIBUTION

LIFESTYLE

ECONOMICS

© Les Ottolenghi 2005

what intent does d istribution platform for digital media
What INTENT Does…Distribution Platform for Digital Media:
  • 1.1 Million Files a Day
  • 3.4 Million files contracted
  • Media 2.0 Economics
visibility in social networks users spread file via embed codes for top myspace search ranking
Visibility in Social NetworksUsers spread file via embed codes for top MySpace search ranking.
slide22
Animated Paths

Business Rules & Economic Models

model23
MODEL

DRIVERS

TECHNOLOGY

  • PRODUCTION
  • DISTRIBUTION
  • LIFESTYLE
  • ECONOMICS

23

slide24
Media 2.0

The Future of Distribution

Intent MediaWorks, Inc.

Atlanta, New York

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