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Building a Scalable and Profitable SaaS Business Model

Building a Scalable and Profitable SaaS Business Model

Diya
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Building a Scalable and Profitable SaaS Business Model

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  1. Building a Scalable and Profitable SaaS Business Model 13-Nov-2013 www.techcello.com

  2. Housekeeping Instructions • All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel. • We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session. • We will continue to collect more questions during the session as we receive and will try to answer them during today’s session. • In case if you do not receive answers to your question today, you will certainly receive answers via email shortly. • Thanks for your participation and enjoy the session! Cloud Ready Development Framework For SaaS and Enterprise Software

  3. Summary Cloud Ready Development Framework For SaaS and Enterprise Software

  4. Speaker Profiles • 14+ years of experience in architecting cloud and SaaS solutions for both ISVs and Enterprises • Chief architect in designing and constructing CelloSaaS framework • Plays consultative role with customers in implementing SaaS solutions • An ardent cloud enthusiast and a prolific speaker at NASSCOM & Cloud Connect Events • 15+ years of software development experience, he is instrumental in defining CelloSaaS framework • Enables Enterprises and ISVs to define their cloud strategy Cloud Ready Development Framework For SaaS and Enterprise Software

  5. SaaS Business Model Your SaaS Solution How “Complete” is Your SaaS Solution? Cloud Ready Development Framework For SaaS and Enterprise Software

  6. Hurray!!! I am on SaaS now!!! Blind Spots in SaaS Solution ISVs typically overlook two other important areas Blind Spot Blind Spot Selling Servicing Can you be profitable? Cloud Ready Development Framework For SaaS and Enterprise Software

  7. SaaS – Number Game Customer Service (A) Cost of Delivery includes Hardware cost, License cost, Tech Support and Account Management *10% Month on Month Growth Cloud Ready Development Framework For SaaS and Enterprise Software

  8. SaaS Life Cycle Cloud Ready Development Framework For SaaS and Enterprise Software

  9. SaaS Life Cycle Management Solution - Needs Product Engineering Team Customer Service Team Management Team Needs a quick and cost effective way to roll-out customers and process their requests. Monitor the product performance and take proactive measures. Build high speed, scalable and secure system. Needs error free , efficient and innovative mechanism to strategize, manage and monetize subscriptions. Cloud Ready Development Framework For SaaS and Enterprise Software

  10. Cello – One Stop Solution • Cello has packaged these common requirements as a suite of services, which can be easily integrated to your product. Cloud Ready Development Framework For SaaS and Enterprise Software

  11. Cello – Solution Areas Cloud Ready Development Framework For SaaS and Enterprise Software

  12. Business Management - Challenges Cloud Ready Development Framework For SaaS and Enterprise Software

  13. Business Management - Solutions Cloud Ready Development Framework For SaaS and Enterprise Software

  14. Business Management - Solutions SaaS Solution Tenant A Tenant B Tenant C Reseller A Tenant D Module: X Y Z Module: X Y Z Module: A B X Module: A B C X Y Z Module: C (usage restriction) Flat Cost: $100 Flat Cost: $25 Usage Cost: $1 per transaction Flat Cost: $125 Trial for 30 Days Flat Cost: $125 Payment: Pre paid Payment: Post paid Commission: 20% Cloud Ready Development Framework For SaaS and Enterprise Software

  15. Examples of Value Pricing Models Business Management - Solutions Cloud Ready Development Framework For SaaS and Enterprise Software

  16. Business Management – Cello Features Cloud Ready Development Framework For SaaS and Enterprise Software

  17. Customer Analytics Business Management – Cello Screen Shots Filter on various usage attributes Cloud Ready Development Framework For SaaS and Enterprise Software

  18. Billing Dashboard Business Management – Cello Screen Shots Cloud Ready Development Framework For SaaS and Enterprise Software

  19. Customer Portal Business Management – Cello Screen Shots Transparent Billing Details Payment History Cloud Ready Development Framework For SaaS and Enterprise Software

  20. Business Management – Cello Screen Shots Auto Generated Invoice Cloud Ready Development Framework For SaaS and Enterprise Software

  21. Customer Service - Challenges According to Forum Corporation Research,  “Almost 70% of the identifiable reasons why customers left typical companies had nothing to do with the product. The prevailing reason for switching was poor quality of service.” According to a study by the Rockefeller Foundation, Cloud Ready Development Framework For SaaS and Enterprise Software

  22. Customer Service - Challenges Cloud Ready Development Framework For SaaS and Enterprise Software

  23. Customer Service - Solutions Cloud Ready Development Framework For SaaS and Enterprise Software

  24. Typical Implementation Flow Customer Service - Solutions Cloud Ready Development Framework For SaaS and Enterprise Software

  25. Typical Task List Of Customer Service Team Customer Service - Solutions Send XYZ Report To Customer A Send XML Data Export to Customer B Take Data Backup of Customer C Send Security Audit Information for Customer C Send Subscription Reminder Email to the customers Get the report of Customers who are not actively using the system and talk to them Check the current performance health of the system Cloud Ready Development Framework For SaaS and Enterprise Software

  26. Customer Service – Cello Features Cloud Ready Development Framework For SaaS and Enterprise Software

  27. Business Process Workflow Customer Service – Cello Screen Shots Drag & Drop Interface Cloud Ready Development Framework For SaaS and Enterprise Software

  28. Configurable Notifications Customer Service – Cello Screen Shots Dynamic Content Cloud Ready Development Framework For SaaS and Enterprise Software

  29. Product Analytics Customer Service – Cello Screen Shots Exceptions in Product Cloud Ready Development Framework For SaaS and Enterprise Software

  30. Product Analytics Customer Service – Cello Screen Shots Performance Counters Cloud Ready Development Framework For SaaS and Enterprise Software

  31. Tenant Management Dashboard Customer Service – Cello Screen Shots Live Tenant Stats Subscription Details Cloud Ready Development Framework For SaaS and Enterprise Software

  32. Product Engineering - Concerns Cloud Ready Development Framework For SaaS and Enterprise Software

  33. Product Engineering - Solutions Cloud Ready Development Framework For SaaS and Enterprise Software

  34. Load Balanced App Servers Product Engineering – Scalable Solution User Load Multi-Tenant Database Cloud Ready Development Framework For SaaS and Enterprise Software

  35. Load Balanced App Servers Product Engineering – Scalable Solution User Load Multi-Tenant Database Dedicated DB Cloud Ready Development Framework For SaaS and Enterprise Software

  36. Load Balanced App Servers Product Engineering – Scalable Solution User Load Module A Tenant 1 to x Tenant x+1 to y Tenant y+1 to z Dedicated DB Module B Tenant 1 to x Tenant x+1 to y Tenant y+1 to z Dedicated DB Cloud Ready Development Framework For SaaS and Enterprise Software

  37. Product Engineering – Cello Features Your SaaS solution Engineering Stack Engineering Stack Security Modules User Management Role/Privilege Mgmt. Single Sign-on Dynamic Data Scope Auditing Configurability Modules Custom Fields Custom LoV Settings Template Themes & Logo Pre & Post Processors Enterprise Engines Integration Modules Business Rules Workflow Dynamic Forms Events Notification Templates Ad-hoc Builders Productivity Utilities Query Chart Reports Code Templates Master Data Mgmt. Forms Generation Application Multi-Tenancy & Tenant Data Isolation Cloud Ready Development Framework For SaaS and Enterprise Software

  38. Granular Level of Access Control Product Engineering – Cello Screen Shots Action based privileges Cloud Ready Development Framework For SaaS and Enterprise Software

  39. Data Partition Management Product Engineering – Cello Screen Shots Multiple Physical Servers Multiple Partitions New Servers Can be Added Cloud Ready Development Framework For SaaS and Enterprise Software

  40. Events and Web Hooks Product Engineering – Cello Screen Shots Integration with external systems Multiple Events Can be Registered Cloud Ready Development Framework For SaaS and Enterprise Software

  41. About Cello – Plug & Play Integration Cloud Ready Development Framework For SaaS and Enterprise Software

  42. Cello Benefits SaaS Solution SaaS Life Cycle Management Solution Scalable and Profitable SaaS Business Cloud Ready Development Framework For SaaS and Enterprise Software

  43. Cello - Awards & Accolades 2012 Cloud Ready Development Framework For SaaS and Enterprise Software

  44. Summary SaaS – Critical to get more customers Do not ignore “Selling” and “Servicing” related needs Monetization tools required for more “selling” Customer Service capabilities for efficient operations Product engineering features for a scalable and secure product SaaS Life Cycle Management Solution – way to go Cloud Ready Development Framework For SaaS and Enterprise Software

  45. Contact Us • Web : http://www.techcello.com • General Enquiry : info@techcello.com • Support Enquiry : support@techcello.com • Sales Queries: sales@techcello.com Cloud Ready Development Framework For SaaS and Enterprise Software

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