1 / 22

Twitter Search for Power Users

Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers.

Dimple
Download Presentation

Twitter Search for Power Users

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TWITTER SEARCH FOR POWER USERS

  2. Samsung borrows tweets from the iPhone 5 line

  3. 1.6 billionsearch queries per day

  4. Twitter Search kills Google:

  5. What people are writingabout What people are talking about vs

  6. Twitter Search = Credibility

  7. Operators

  8. Tweetdeck = Real-time updating columns

  9. Strategic Brand Monitoring Goal: Capture any conversations about our company or products. • Remember misspellings (look at your website analytics for ideas) • Use minus signs to filter out noise, irrelevancy, and retweets • Create a dedicated column for questions people are asking about your brand zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT zagg OR zaggdaily ? Mcdonaldsnear:tempe within:15mi

  10. Customer Opportunities Goal: Capture all opportunities for business. “Can anyone recommend a good dentist?” “Just chipped a tooth. :(” near:tempe within:15mi dentist? near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”

  11. Journalism Goal: Be first to hear accurate news. loughner sentenced years near:tucson within:30mi “acquired by” million techcrunch.com –rt “this is huge” filter:links

  12. Fact: Some breaking news is a little more “breaking” than others. (Aggregate the “newsbreakers”) from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker

  13. Follow localNewsbreakers near:phoenix within:15mi petraeus Lucasfilmdisneynear:phoenix within:15mi (niche-specific)

  14. Photos Goal: Find the best photos for stories haboobnear:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am

  15. Consumption Goal: Be the first to find cool content. • What do people tweet when they find the coolest content? • Filter down by content type using destination URLs (images vs video) “posted today” OR “posted yesterday” amazing OR hilarious youtube.com

  16. Creation Use Top Tweets for content creation ideas (especially in “boring” industries)

  17. Blogging Search for great questions by keyword Search for guest blogging opportunities iphone 5 ? –filter:links “looking for writers” OR “accepting guest bloggers”

  18. Contests Don’t look for contests you can’t win. Think low competition. Think local. Think multiple prizes. near:phoenix within:15mi contest OR giveaway Wordpress.com OR blogger.com “low entries” “DM us your address” OR “DM me your address” OR “weekly contest”

  19. Or just play dirty. “first person to reply” OR “people to tweet” OR “first person to tweet” "first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“ “first correct answer wins” Downsides: Requires speed and a “shoot first” mentality Winning contests you don’t qualify for Winning things you don’t want

  20. Link

More Related