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Know About Google Algorithm Updates

Know more about Google Algorithms in detail

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Know About Google Algorithm Updates

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  1. GOOGLE ALGORITHMS

  2. What is Google Algorithm?  Google search algorithm is a complex system that allows Google to find, rank, and return the most relevant pages for a certain search query.  To be precise, the whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page.

  3. Types of Google Algorithms  Google Panda  Google Hummingbird  Google Pigeon  Google Penguin  Core Updates  Mobile  Rank Brain

  4. Google Panda  Google Panda initial release date : February 23,2011  Google Panda is a major change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular, “content farms", and return higher-quality sites near the top of the search results.  The panda address several problematic phenomena like-- Thin content, Duplicate content, Low-Quality content, Lack of authority, Content farming, Low-Quality content surrounding affiliate link, Websites blocked by users, Content mismatching search query.  One signal of a potential Panda penalization is a sudden drop in your website’s organic traffic or search engine rankings correlating with a known date of an algorithm update.

  5. GOOGLE HUMMINBIRD  Google Hummingbird initial release date : August 20,2013  Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26,2013, having already been use foe a month.  Hummingbird places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website’s homepage.

  6. Google Pigeon Google Pigeon  Google Pigeon initial release date : July 24,2014  One of Google’s stated purposes for the Pigeon update was to connect their local algorithm more deeply to their traditional web algorithm to take full advantage of the hundreds of ranking signals that go into the web algorithm.  For example, when searching for a query like “pizza san Francisco”, a user in the North Beach area of San Francisco would receive local results narrowed to that neighborhood instead of city-wide results .

  7. Google Penguin Google Penguin  Google Penguin initial release date : April 24,2012  The penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.  The initial rollout of Penguin impacted 3.1 % of English language search engine queries. Between 2012 and 2016, the filter went through 10 documented updates, evolving over time and influencing the SEO community’s understanding of the problematic practices Penguin sought to address.  As of early 2017, Penguin is now part of Google’s core algorithm.

  8. Core Updates Core Updates  Core Update initial release date: December 3, 2020  As far back as 2017, Google has started to refer to bigger updates as Google core updates. Since then, there is even less transparency about what those updates are and which parts of the search they are intended to improve.  SEOs would often track post-update ranking shifts and try to figure out what exactly has changed, but there is rarely a conclusive observation. It is likely that Google core updates are just improvements on previous Google updates or perhaps bundles of smaller updates tied together.

  9. Mobile Mobile  Mobile initial release date: April 21, 2015 This, and subsequent mobile search updates (2018, 2020) have shifted the focus from a desktop to a mobile version of your website. Today, Google ranks all websites based on how fast and user- friendly their mobile versions are. 

  10. Rank Brain Rank Brain  Rank Brain initial release date: October 2015  Rank Brain is a part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries and serve best-matching search results in response to those queries.  Google calls Rank Brain the third most important ranking factor. While we don’t know the exact formula behind this major update, the consensus is that Rank Brain is responsible for customizing a user’s Google search results. Basically, Google goes beyond a person’s search query and takes into account the larger context, like synonyms, implied words, and personal search history.

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  12. Thank YOU - by Diksha

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