SETTING NEW HIGHS WITH CUSTOMER SERVICE - DIGITRAC

1. SETTING NEW HIGHS WITH CUSTOMER SERVICE - DIGITRAC Our nations’ farmers toil hard everyday in order to generate the produce that feeds us. Their work cannot be replaced by any means, as we all depend on their diligence and expertise to efficiently generate mass amounts of food and raw materials for various consumer products. Thus, the least we should do is to be able to provide any and all means of assisting them in their work, as a healthy and fit farmer also translates to a healthy harvest and advancement of our nation following that. Keeping this in mind, Digitrac, a subsidiary of the well reputed Escorts Group, has taken upon itself to bring much needed technological upgrades to the agricultural sector. Some of these upgrades include: 1) A one-stop application that a farmer can download in order to access any and all of Digitracs’ resources.The interface is well made and easy to navigate, with options to switch between multiple languages according to the user needs. This application has a very specific set of options which cater to very broad requirements of the average farmer. Let’s go through them individually: a) Doorstep demo - Tractors do not come cheap, and although Digitracs’ high performing tractors are a good bargain for their technical features and robustness, shelling out such a large amount requires careful consideration and deliberation. Unlike most companies, Digitrac has an option to provide a doorstep demo of the tractor of your choice, wherever you may be, thus enabling you to inspect the machine personally and then reach a decision. This also helps save you a trip to the dealership,which in turn translates to saving money and time. b) To further address the issue of tractors being a big investment that requires careful thought, Digitrac also enables its customers to avail tractor loans online. Not only that, it also helps customers avoid cumbersome filing and paperwork issues, by appointing an official to personally assist the customer. Digitrac also helps protect farmers finances by providing well founded estimates of the customers’ current tractor price based on market trends. One can and should buy tractor insurance online, or renew old ones using the Digitrac App as well, in order to protect their financial assets in case of any unforeseen circumstances. Thus, all in all, Digitrac is not interested in taking money from you, but rather ensuring you are protected at all times and getting the best deal. c) A regularly updated weather feature that brings accurate weather forecasts to the farmers’ notice and thus help in their decision making, along with the latest mandi prices to help them decide on when to sell. Digitrac app provides exactly the same through the click of a few buttons. d) To further empower farmers with well researched knowledge, Digitrac has also included an

2. agri-blog on its app. This blog presents important facts on current farming practices such as pest control, better sowing techniques, soil types and solutions to common farming issues. e) In case of any questions about farming, Digitrac has provided an ‘Ask an expert’ feature that lets farmers quell any kind of queries they may have and a 24x7 customer service for assistance in navigating the app. 2) Digitrac has upgraded tractor making with its latest line of 47, 50, 60 HP tractors that can boast of powerful engines with 1850-2200 RPM torque, dual clutch systems, balanced power steerings and efficient gear systems that make driving easy and executing farming activities like ploughing, planting etc much more efficient. All technical details of these tractors are available on the website and the Digitrac app for your review.