Future of Artificial Intelligence in Digital Marketing

1. Future of Artificial Intelligence in Digital Marketing DIGITAL TRAINEE

2. Artificial IntelligenceIntroduction • The analysis of computer systems that attempt to simulate and apply human intelligence. • A machine's capacity to mimic intelligent human behavior. • With continuous advancement, Artificial Intelligence definitely has a vital role to play in Digital Marketing. • Future of Artificial Intelligence will be wow factor for digital marketer. • It will be increasingly used for bettering the Digital Marketing strategies. • Provide useful customer insights for the sake of companies in the future.

3. Relation between Artificial Intelligence and Digital Marketing • Today, a number of successful brands deploy it for their marketing endeavors like Spotify and Amazon. • Amazon makes use of AI for displaying only the relevant products to its shoppers. Factors such as previous searches, views and purchases are taken into consideration for the same. • This raises the chances of a shopper going for an initial purchase or transforms into a repeat customer. • Artificial Intelligence for Digital Marketing has now become a reality, and it brings along a complete range of options and benefits.

4. Future Of Artificial Intelligence In Digital Marketing Check out how Artificial Intelligence in Digital Marketing would look like in the near future- • Search will get smarter • Recognition and Analysis • Messaging personalization using Artificial Intelligence

5. Search will get smarter • Online search has seen various AI and Machine Learning specific developments in the past few years.  • One application of Machine Learning used for search is the customization of search results and the results page based on the learnings from past experiences and user expectations. • Google has turned out to be a leader in this regard with some cool applications for information retrieval. • BERT technology from Google is capable of processing a word taking into consideration the context of rest of the terms within a sentence, instead of one-by-one in order.  • BERT likewise  makes it possible for an individual to train an own state-of-the-art question answering system.

6. Recognition and Analysis • It becomes easy to maximize the collection of user information, understand the users’ needs and acquire precise insights for target customers such that companies are able to decide on an optimum marketing strategy.  • The thing to understand over here is that any kind of information which is behavioral is bound to be the source of AI analysis. • With such collected data at their disposal, marketers will be able to analyze the needs of a potential customer with ease, and design the AI used so as to increase the sales.  • Visualizing the customer journey and offering the right kind of solution becomes feasible. • Thus the shopping experience becomes smooth and easy, thus assisting the customer to carry out checkout with suggestions that are a better reflection of them and their habits. 

7. Messaging personalization using AI • Various AdTech based firms are behind the use of Artificial Intelligence to discover the right kind of audience for writing better ads compared to humans and eventually bring about a rise in the conversion rates and target audience engagement • There are various AI specific developments as far as areas such as creating landing pages and dynamic ads is concerned, for the personalization of marketing messages on the go. • AI can also be applied in case of content creation. In this case, for identifying the personalization logic, individual specific content curation, deploying techniques.

8. Reasons why AI is transforming the future of Digital Marketing • Tone and voice recognition becomes possible • Clarity comes into play • Conversation in a natural manner • Autonomous marketing is possible  • IoT leverage  The future of Artificial Intelligence in Digital Marketing thus can be undoubtedly said to be heading towards omnipresence. Now that’s a good thing from the Digital Marketing perspective as well. 

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