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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

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ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

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  1. ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

  2. Artificial Intelligence, or AI, might sound like an oxymoron, but it is making our world smarter by automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is increasingly playing a role in our lives in some very subtle ways. AI is now also prevalent in the digital marketing domain as well, working in the background while making pay-per-click advertising more effective, personalizing websites, creating content, predicting behavior and more. Marketers are quickly realizing the benefits of the technology, and 84 percent of marketing organizations are implementing or expanding their use of AI and machine learning in 2018, according to Forbes.

  3. There are two ways businesses can use AI to improve their digital marketing. One is on the backend when marketers use AI to forecast demand for products, develop customer profiles, do programmatic ad buying, and the like. The other is the customer-facing side, as marketers use AI to improve the customer experience, thereby strengthening the brand and making more sales. In fact, 75 percent of organizations using AI and machine learning say it enhances customer satisfaction by more than 10 percent.

  4. Top Benefits & Uses of AI in Digital Marketing AI can hyper-personalize the customer experience by analyzing their profiles. AI speeds up production of certain types and formats of content. AI-powered software can decide what content to create and when to distribute it. AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it. AI can predict customer behavior and identify and nurture the most valuable leads.

  5. In the online age, we’ve developed the ability to learn a great deal about who is or isn’t interested in our products and services. The first breakthroughs came thanks to the likes of Amazon with their recommendation engine technology and Google and Facebook with their targeted advertising platforms. Today, each of those platforms has been augmented with machine learning technology that allows them to become increasingly effective as they are fed more data on customers and their buying habits.

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