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7 major Google Algorithm update

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.<br><br>

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7 major Google Algorithm update

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  1. 7 Major Google Algorithm Update Digital Learning Point (dlp)

  2. 1. Google Panda (2011) The Panda update was introduced to tackle low-quality content. It aimed to filter out sites with thin, duplicate, or low-value content and promote high-quality, original content. Websites with lots of ads, poor user experience, or content farms were heavily impacted. Panda initially acted as a filter but later became part of Google’s core algorithm.

  3. 2. Google Penguin (2012) Penguin focused on backlink quality. Websites with manipulative or spammy link-building practices, like buying links or participating in link schemes, saw drops in their rankings. The update encouraged natural link profiles and penalized over-optimized anchor texts and unnatural backlinks.

  4. 3. Google Hummingbird (2013) Hummingbird was more about understanding search intent rather than just focusing on individual keywords. It introduced semantic search, allowing Google to understand the context and meaning behind queries. This update laid the foundation for voice search and long-tail keyword strategies.

  5. Google Mobile-Friendly Update (2015) Also known as “Mobilegeddon,” this update gave a boost to mobile-friendly websites. As mobile searches increased, Google prioritized sites that offered a good mobile experience. Websites that were not optimized for mobile devices saw a significant drop in their search rankings.

  6. Google RankBrain (2015) RankBrain introduced machine learning into Google’s algorithm. It helped Google process search queries by understanding the relationships between words and interpreting the searcher's intent. RankBrain also allowed Google to handle never-seen-before search queries more effectively.

  7. Google Medic Update (2018) The Medic update primarily affected health, wellness, and finance websites (Your Money Your Life – YMYL sites). It emphasized the E-A-T principles (Expertise, Authoritativeness, Trustworthiness). Websites with poor credibility or lacking authoritative content, especially in health and financial sectors, were impacted.

  8. Google Core Web Vitals Update (2021) This update focused on page experience, including loading speed, interactivity, and visual stability. The Core Web Vitals include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Websites with good performance metrics in these areas received a ranking boost.

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