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Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.<br><br>
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Importance of Algorithm Updates for SEO Overview of Google's search algorithm
1. Panda Update • Launched: February 2011 • Focus: Quality content, avoiding thin or duplicate content • Impact: Affected content farms and websites with low-quality content
2. Penguin Update • Launched: April 2012 • Focus: Tackling spammy backlinks and link schemes • Impact: Penalized sites with manipulative link practices
3. Hummingbird Update • Launched: August 2013 • Focus: Understanding search intent and semantic search • Impact: Improved accuracy in delivering relevant search results
4. Mobile-Friendly Update (Mobilegeddon) • Launched: April 2015 • Focus: Mobile usability as a ranking factor • Impact: Boosted mobile-friendly websites in search results
5. RankBrain Update • Launched: October 2015 • Focus: Machine learning to better understand search queries • Impact: Helped Google interpret complex and ambiguous queries
6. Medic Update • Launched: August 2018 • Focus: YMYL (Your Money, Your Life) content and E-A-T (Expertise, Authoritativeness, Trustworthiness) • Impact: Heavily affected health and finance-related websites
7. Core Web Vitals Update • Launched: June 2021 • Focus: Page experience signals including loading speed, interactivity, and visual stability • Impact: Emphasized user experience as a ranking factor
Conclusion • Recap of the 7 major updates • Importance of staying updated with algorithm changes • Best practices to align with Google's updates