Why You Should Hire an SEO Company to Drive Digital Growth

1. WHY YOU SHOULD HIRE AN SEO COMPANY TO DRIVE DIGITAL GROWTH?

2. INTRODUCTION Whom do you turn to when you want to locate a nearby store to buy something? Or do you want to find information about something? Chances are that you instantly turn to Google search on your device. In fact, 3.5 billion searches are performed every day on Google and approximately 40,000 every second. If you are running an online business or have a virtual location of your business, many people are searching online for what you offer. Are you appearing at the top of their search results? If not, then you are losing out on the most potential traffic driver to your business. This is where - Search Engine Optimization (SEO) comes in.

3. WHAT IS SEO? SEO is a set of practices performed to optimize a website to help it rank higher on search engine result pages for relevant queries. It involves technical SEO (optimizing the technical structure of the site), on-page SEO (keyword, page heading, titles, content, and multimedia optimization), and off-page SEO (activities done outside of the site to grow its credibility, authority, and popularity). The purpose – So that the website results higher in search engine result pages (SERPs) and draws more and more inbound traffic.

4. WHY DO YOU NEED SEO? If you are still thinking that creating and launching a website for your businesses will instantly draw people to your virtual space, then you are living in a past long gone by. You would have hundreds and thousands of competitors vying for the same space and attention from similar prospective buyers. So, how could you leapfrog them? Increasing your online visibility – SEO is the best way to achieve that. Remember that more than half of website traffic comes from organic search, and of that, more than 90% is driven by Google. If you are not in the good books of Google, you aren’t going anywhere.

5. WHAT IS AN SEO COMPANY? An SEO company is a group of experts who are skilled in carrying out different SEO tasks to help businesses grow their digital footprint, improve their credibility, and gain higher search result ranking for relevant queries from prospective customers. An Indian SEO company, or from any other part of the world, knows how dynamic this field can be, and they keep themselves updated on the latest technologies and methods to help businesses gain maximum advantage from organic search results. WHY HIRE AN SEO COMPANY? By now, you must be well acquainted with why you need SEO for your business. However, are you still in doubt about whether you need professional SEO services in India from experts? Well, read on to know what experts bring to the table that you can’t expect otherwise.

6. 1.YOU CAN’T RELY ON DOING SEO YOURSELF Theoretically, you can do SEO yourself. However, it’s not a simple task, and especially not a one-time task. However, the complexity of the tasks and the time involved can be too daunting for you. There are a lot of things involved – search engine algorithms, search metrics, data analysis, keyword analysis, research and trends, content research and strategies, link-building strategies, site structure, technical SEO aspects, and much more. Professionals invest years of their time and learning to hone their skills and therefore they are much better suited to carry out search engine optimization. They know what is required and the best practices to follow, some things which you may struggle to come to grips with. You should do what you are experts at – handling your business niche while letting the experts take care of improve your online visibility.

7. 2.SEO PROVIDES BENEFITS NO OTHER METHOD CAN • After All – It’s all about the revenue. A mere online presence won’t be enough to take you ahead of your competitors. When your website isn’t optimized for the web, your prospective customers won’t be able to find you. There are various benefits that only SEO can provide: • Higher ranking in search results • Improved customer experience • Content optimization based on the target audience’s needs • Keyword optimization based on search intent • Improved online reputation of the business • Increased web traffic means better ROI • Investing in professional Search Engine Optimization has benefits in the long run, resulting in much better revenue than you would achieve otherwise.

8. 3.SEO EXPERTS KNOW WHAT IS WORKING AND WHAT IS NOT FOR THE WEBSITE An expert isn’t just someone who knows what steps to take. They also analyze and assess what is going wrong at the present stage. SEO companies start with an SEO audit, find issues affecting the SEO health of the website, conduct keyword research evaluating keyword difficulty and volume to find the most profitable ones, fine-tune the technical structure of the website, and conduct competitor analysis to find gaps and opportunities to fulfill. They are also well-versed in the latest algorithm updates and keep updating their practices as required. An expert on-page SEO company would know how to term the page titles, tags, and other onsite aspects, which no one without that expertise can do.

9. 4..SEO COMPANIES KNOW HOW TO FIND THE PAIN POINTS What your prospective customers are looking for? How do they decide which product, service, or brand to choose? What keywords and search queries do they use to find answers? These are some of the aspects that SEO companies are well versed in. They conduct consumer behavior analysis, use large sets of data to assess market needs, analyze trending shifts in the respective industry, conduct keyword research based on user intent, and optimize content accordingly. With refined data insights and strategic analysis, they know how to find the pain points of the consumers and craft the marketing approaches accordingly.

10. HOW TO FIND THE BEST SEO COMPANY? Once you have decided to hire an SEO company, you can find a lot of options with, yes – an online search. Look for companies that are well established, provide a complete set of services, have an incredible portfolio of serving businesses (especially in your field), follow ethical practices, use the latest technologies, and keep updated with the latest in the field. Check their SEO monthly packages – search engine optimization is an ongoing and organic process and it takes time to build results. Therefore, it is best suited for you to invest in ongoing SEO, rather than one-time. It could take a couple of months to start showing results, but when done expertly, those results provide long-lasting benefits.

11. CONTACT US +91 836 8198 238 inquire@esearchlogix.com www.esearchlogix.com 1st Floor, H-161, Sector 63,Noida, Uttar Pradesh, India