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Digital Marketing Trends

In this PPT you will learn about the latest trends in digital marketing with brief descriptions. Trends are very accurate indicators of transition. They will give you early warnings about what is working and what isn't in your business.<br>For more information about digital marketing visit our website- www.digitaltrainee.com<br>#digitalmarketing #digitalmarketingcourseinpune #practicaltraining #socialmediamarketing #seo #googleads #businessgrowth #digitalmarketingskills #digitaltrainee #seo #PPC #onlinedigitalmarketingcourses

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Digital Marketing Trends

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  1. Introduction: • With evolving technologies, algorithm updates, and tools, keeping up with current digital marketing trends can be overwhelming. • Here are some digital marketing trends we should keep an eye on. www.digitaltrainee.com

  2. 1. Voice Search • Voice search is when you search for something with your voice instead of typing it. • Each tech company has developed its own voice search platforms and devices. For ex. Siri, Google, Alexa, Cortana. www.digitaltrainee.com

  3. Tips to organize content for SERPs(Search Engine Result Page) using Voice Search SEO: • Create content to answer specific questions • Organize your content in a question-and-answer format • Make sure to create high-quality content www.digitaltrainee.com

  4. 2. More Video Content • Video Marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels. • Social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories and videos. www.digitaltrainee.com

  5. Just like technology has made it easy for businesses to record video, it has also made it incredibly convenient for people to watch video content. Tips to optimize video content: • Decide the purpose of video • Make video title, description appealing • Don’t forget about quality • Add ‘Call to Action’ button www.digitaltrainee.com

  6. 3. Chatbot • A chatbot is software that simulates human-like conversations with users via text messages on chat. • As consumers move away from traditional forms of communication, many experts expect chat-based communication methods to rise. www.digitaltrainee.com

  7. Three key components for Chatbot strategy: • Understand the context of every conversation to make it effective. • Personalize every conversation to make customers feel connected to your business. • Leverage the concept of chatbot marketing by engaging with customers in real-time either with a human or a bot. www.digitaltrainee.com

  8. 4. Influencer Marketing • Influencer marketing /branded content or working with creators, is a way to expand the reach of your brand on Digital Platforms. • Influencer is someone who influence through Digital Platforms. www.digitaltrainee.com

  9. Types of Influencers: Nano Influencers, Micro Influencers, Macro Influencers, Mega Influencers Influencer Marketing Strategy: • Determine your goal • Identify your audience • Identify platforms • Find influencers • Create and share content • Analysis of result www.digitaltrainee.com

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