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Unlocking the Power of Mobile Value-Added Services (MVAS)

This presentation is focusing on how Mobile Value-Added Services (MVAS) could reform user engagement and revenue generation in the Mobile ecosphere. It would present some industry trends, examples of success and opportunity, and present Arshiya Infosolution's core services of mobile content, direct carrier billing, media buying, and affiliate marketing, and their dynamic product suite for entertainment, preventive healthcare, gaming, and kids wellness.

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Unlocking the Power of Mobile Value-Added Services (MVAS)

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  1. Unlocking the Power of Mobile Value-Added Services (MVAS) • Enhancing User Experience and Driving Revenue in the Mobile Ecosystem • Presented by: ArshiyaInfosolutions • Company: Arshiya Infosolutions • Date: 15/04/2025 www.arshiyainfosolutions.com

  2. Introduction to MVAS • What is MVAS? Services offered in addition to core mobile services (voice & SMS) • Why MVAS matters: Drives engagement, revenue, and personalization • Key Stakeholders: Telecom operators, content providers, tech platforms www.arshiyainfosolutions.com

  3. Evolution of MVAS • 2000s: SMS alerts, ringtones, wallpapers • 2010s: App-based services, multimedia, infotainment • 2020s: AI-driven, cloud-based, hyper-personalized MVAS www.arshiyainfosolutions.com

  4. Core Categories of MVAS • Messaging Services: SMS, USSD, WhatsApp alerts • Entertainment: Music, Video, Mobile Games • Information Services: News, Weather, Astrology, Education • Commerce: Mobile payments, Recharge, Banking www.arshiyainfosolutions.com

  5. Our Services • Mobile Content Provider: Delivering rich content across devices • Direct Carrier Billing & Aggregation: Seamless payment solutions • Media Buying: Strategic digital ad placements for performance • Mobile Affiliate Marketing: Partner-driven traffic acquisition • WAP Portal: Branded mobile portals for user engagement www.arshiyainfosolutions.com

  6. Our Products • Entertainment: Music, videos, celebrity content • Preventive Healthcare: Wellness tips, fitness guides, diet plans • Gaming: Casual and competitive mobile games • Kids Wellness: Educational and mental wellness content for children www.arshiyainfosolutions.com

  7. Benefits of MVAS • Consumers: Convenience, personalization, access to content • Businesses: Higher engagement, deeper analytics, cross-sell opportunities • Telcos: Increased ARPU (Average Revenue Per User), retention, competitive edge www.arshiyainfosolutions.com

  8. Market Statistics & Trends • Global MVAS Market: Valued at $600B+ by 2025 (Statista) • India Growth: Over 80% smartphone penetration by 2026 • Trends: Regional language content, voice-based services, UPI integration www.arshiyainfosolutions.com

  9. Challenges in MVAS Adoption • Privacy & Security concerns • Fragmented infrastructure • High churn rates for mobile users • Solution: Strong data policies, unified platforms, UX improvements www.arshiyainfosolutions.com

  10. Success Stories • Airtel Wynk: Personalized music & video, data integration • Reliance Jio: Super app model offering a full MVAS suite www.arshiyainfosolutions.com

  11. Future Outlook • AI & ML: For smart recommendations • 5G: Enabling real-time immersive content • IoT Integration: Health, home automation, agriculture updates www.arshiyainfosolutions.com

  12. Conclusion & Key Takeaways • MVAS is redefining how users interact with mobile services • High ROI for telcos and content creators • Future belongs to integrated, personalized, and smart services • "Innovate or be left behind in the digital revolution." www.arshiyainfosolutions.com

  13. Q&A • Questions & Discussion www.arshiyainfosolutions.com

  14. Contact Information • Name: ArshiyaInfosolutions • Email: hello@arshiyainfosolutions.com • Website: www.arshiyainfosolutions.com • LinkedIn:https://www.linkedin.com/company/arshiyainfosolutions/ Thank You! www.arshiyainfosolutions.com

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