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Introduction of ORM and Marketing Strategies

Online Reputation Management (ORM) involves monitoring, influencing, and improving how a brand or individual is perceived online. It includes addressing negative reviews, promoting positive content, and engaging with audiences on social media. Marketing strategies in ORM focus on SEO, content creation, social media presence, influencer collaborations, and review management to build trust, enhance visibility, and maintain a positive digital image.

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Introduction of ORM and Marketing Strategies

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  1. DIGI SOLUTIONS Introduction ofORMand MARKETING STRATEGIES

  2. O R M Online Repetition Management ( Internet ) ( Goodwill ) ( Manage/ Handle ) In simple terms managing or handling either yours or your business’s goodwill on the internet is ORM.

  3. DEFINITION ORM means taking care of how people see you or your business on the internet. Its all about making sure the good things show up first, like positive reviews or news, and handling any negative feedback in a professional way.

  4. 1.It builds trust. 2.It attracts more customers. 3.Fixes any bad impressions quickly. Why is it important?

  5. How is it done? Watch what people say about you online. Share good stories or reviews about your work. Reply to feedback politely and solve problems. ORM helps keep your online image clean and positive!

  6. Three pillars of ORM 1. Monitoring 2. Preventing 3. Cleaning It means keeping an eye on what people are saying about you or your brand online. It means taking steps to avoid bad things being said about you by sharing positive content and engaging with people nicely. It means fixing or removing negative content, reviews or harmful posts, to protect your image. like bad Purpose: To identify what is being said online in real-time. Purpose: To minimize the risk of negative publicity or harmful online events. Purpose: To reduce or eliminate the impact information. of damaging Tools social Hootsuite, Mention), and review platforms. Used: listening Google tools Alerts, (e.g.,

  7. MARKETING STRATEGIES

  8. Types of marketing 1. Guerrilla Marketing It is an unconventional marketing strategy that relies on low-cost, creative tactics to promote a product, service, or brand in unexpected ways. The goal is to surprise, delight, and engage the audience, often creating a memorable experience. Examples: Flash mobs, street art, viral stunts, or clever public displays. Key Traits: Innovative, impactful, and designed to generate buzz.

  9. 2. Moment Marketing It involves leveraging real-time events, trends, or cultural moments to connect with the audience. Brands align their messaging with a relevant event or trending topic to increase engagement and relatability. Examples: A brand creating an ad around a major sports win, holiday, or viral meme. Key Traits: Timely, relevant, and often humorous or emotional

  10. 3. Sonic Marketing It refers to the use of sound to create a distinct identity for a brand. It includes jingles, sound logos, or audio cues that evoke recognition and emotion, enhancing brand recall. Examples: The "ba-dum-tss" sound in Netflix's logo or McDonald's "I'm Lovin' It" jingle. Key Traits: Memorable, sensory, and consistent with the brand's identity.

  11. Thank You ? Thank you for exploring ORM & Marketing Strategies with us! We hope this presentation gave you valuable insights into managing online reputation and crafting strategies that drive real results. ? Need help with digital strategy or ORM? Let’s collaborate to elevate your brand’s presence online. ? Email: dhritibhargava15@gmail.com ? Phone: +91 7080599111 ? Website: digisolutionswithdhriti.in

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