Vi regional debate eacd lisbon 2010 reputation management

1. Vi regional debate eacd lisbon 2010 reputation management 17.00–17.20 Get Together 17.20–17.30 Welcome Rui Martins, the EACD Regional Coordinator for Portugal, will wel- come the participants and give a short presentation on the EACD. 17.30–111 18.00 Mygalp: an Integrated Internal Communicati- on system Rita Macedo will illustrate how Galp Energia integrated its internal communication tools in order to create a stronger, united brand. 18.00–18.30 Employer Branding – the Power of Brands in HR Management José Bancaleiro explores how an organisation’s branding activi- ties influence both employees and potential employees. 18.30 –18.45 Coffee Break 18.45 –19.15 Changing Communications in Challenging Times Isabel Borgas will relate the launch of Optimus, and discuss how its internal communication strategy enabled it to achieve success. 19.15 –19.45 Is Managing Corporate Reputation a Must, or a Nice to Have? Pedro Cabrita Carneiro will look into how important it is to have a reputation management strategy in place in this digital age. T H E E A C D R E G I O N A L D E B A T E S 2 0 1 0 Rita Macedo Responsible for Internal Communication Galp Energia AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM Rita Macedo is responsible for internal com- munication at Galp Energia. Prior to taking on this role, she had held positions in the fields of corporate communications and media relations at the firm, and played a role in the creation of their new brand. Before joining Galp Energia, she held a position in media relations for the Internal Affairs Minister of Portugal’s XV Constitutional Government, as well as working in the Image and Communication Department at Portucel. S C H E D U L E T H E H O S T / V E N U E Galp Energia Auditório da Torre C Rua Tomás da Fonseca 1600-209 Lisbon A B O U T T H E R E G I O N A L D E B A T E S With more than 75 events having already taken place in capital cities across Europe in 2008, the EACD‘s Regional Debates consider the com- munications profession, in both a pan-European, and a regionally specific context. The Debates bring together EACD members to network and con- nect, whilst further promoting the EACD‘s vision, and giving communica- tors the opportunity to learn from one another‘s ideas and experiences. www.eacd-online.eu José Bancaleiro Managing Partner Stanton Chase International José Bancaleiro holds a Law degree, and an MBA in Marketing, and is currently completing his PhD in Labour Sciences. He has been an HR Director for companies such as Philip Morris, GlaxoSmit- hkline, Altitude Software, Essilor, OPCA, and Banco Finantia. He regularly lectures and has been widely published (including authoring three books), and was the first recipient of a career award given to an HR Professional in Portugal. Isabel Borgas Head of Corporate Communication Sonaecom As part of her role at Sonaecom, Isabel Borgas is active in the Communication Advisory Group (GCC) at Sonae SGPS, and the Corporate Affairs and Media Relations Committee of Orange/Fran- ce Telecom. She also collaborates with EPG-UPBS Management School Porto as a Consultant and Teacher of Corporate and Internal Communicati- on. As well as being a Founder Member of the EACD, and until recently a Board Member, she is a frequent speaker on corporate communication and CSR. Pedro Cabrita Carneiro Managing Partner Reputation Institute Pedro Cabrita Carneiro holds an Economics degree and an MBA from UNL Lisbon, and is currently the Managing Partner at On consulting, which is an associate company of the Reputation Institute. He is an Associate Teacher at FCEE-UCP Lisbon, and has a wealth of experience, having previously held positions as Managing Director at Levereli- da Portugal, Board Member at Onitelecom, and, more recently, as Vice-President of Direct Group Portugal (Bertelsmann AG). ReputationManagement: fromInternalCommunicationstoChangeManagement L I S B O N / P O R T U G A L 1 6 T H N O V E M B E R , 2 0 1 0 • 1 7 . 0 0 P M • G A L P E N E R G I A

2. Yes, I would like to confirm my attendance No, unfortunately I will not be able to attend the event Please send me further information on the European Association of Communication Directors (EACD) Please fill in: Surname First Name Company/Organisation Position E-mail I will be accompanied by Please register by the 15th of November, 2010 by fax or by email to regionaldebates@eacd-online.eu. REGISTRATION Fax +32 (0)2 219 22 92 European Association of Communication Directors (EACD) AISBL 37, Square de Meeûs B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@eacd-online.eu www.eacd-online.eu ReputationManagement: fromInternalCommunicationstoChangeManagement L I S B O N / P O R T U G A L T H E E A C D R E G I O N A L D E B A T E S 2 0 1 0 AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM 1 6 T H N O V E M B E R , 2 0 1 0 • 1 7 . 3 0 P M • G A L P E N E R G I A Yes, I would like to confirm my attendance No, unfortunately I will not be able to attend the event Please send me further information on the European Association of Communication Directors (EACD) Please fill in: Surname First Name Company/Organisation Position E-mail I will be accompanied by Please register by the 15th of November, 2010 by fax or by email to regionaldebates@eacd-online.eu. REGISTRATION Fax +32 (0)2 219 22 92 European Association of Communication Directors (EACD) AISBL 37, Square de Meeûs B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@eacd-online.eu www.eacd-online.eu ReputationManagement: fromInternalCommunicationstoChangeManagement L I S B O N / P O R T U G A L T H E E A C D R E G I O N A L D E B A T E S 2 0 1 0 AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM 1 6 T H N O V E M B E R , 2 0 1 0 • 1 7 . 3 0 P M • G A L P E N E R G I A