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PREVENTION Dianova International Network joined the efforts of UNODC and WHO Listen First campaign, implementing in 2017 its customized version in 14 countries of Europe, Africa, Asia and Americas, reaching out more than 1,3 million people.

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Dianova Listen First Campaign CND UNODC 2018


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    Presentation Transcript
    international cooperation prevention

    International cooperation, Prevention and Alignment

    with Sustainable Development Goals

    26th of June celebration of the International Day Against Drug Abuse

    listen first world drug campaign 2017

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Education & Health promotion

    International Campaigns

    2

    listen first world drug campaign 2017 1

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Context

    Women&

    Communities

    Human

    Rights

    UNGASS DOCUMENT

    RECOMMENDATIONS

    2016

    Demand&

    Supply

    International

    cooperation

    Children&

    Young

    people

    New

    substances

    Prevention

    &Treatment

    3

    listen first world drug campaign 2017 2

    Listen First – World Drug Campaign 2017

    #togetherfarther

    International Cooperation - 14 countries

    participated - #togetherfarther

    4

    listen first world drug campaign 2017 3

    Listen First – World Drug Campaign 2017

    #togetherfarther

    GOAL

    The goal of the campaign was to raise awareness about listening to

    children and young people as the first step to help them grow up healthy

    and safe.

    TARGET

    This effort is aimed at parents, teachers, policy makers, health and

    prevention workers, highlighting how to recognize and prevent, high-risk

    behaviors and substance abuse.

    5

    listen first world drug campaign 2017 4

    Listen First – World Drug Campaign 2017

    #togetherfarther

    STRATEGY & CREATIVE CONCEPT

    Through an image accompanied by messages, the target is invited to

    follow a series of recommendations on prevention, as well as to share

    messages with third parties through their channels, facilitating their

    access to the graphic material and related content.

    Central message of the campaign: "Listen to children and young

    people with empathy and care can help prevent risk behaviors/drug use"

    Each country selected one or more target audiences: decision

    makers, parents, teachers and health workers.

    Once the target has been selected, each country had to search and

    select for an image / photo and write a text / story / situation adapting

    the message to the target selected to be used in their country to spread

    the campaign.

    8

    listen first world drug campaign 2017 5

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Alignment with Sustainable Development Goals

    9

    listen first world drug campaign 2017 7

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Goal 3 calls on countries

    to adopt measures to

    strengthen drug abuse

    prevention and

    treatment, put an end to

    AIDS and combat

    hepatitis.

    11

    listen first world drug campaign 2017 8

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Goal 4 asks to ensure and

    promote sustainable

    development through

    education for sustainable

    development and sustainable

    lifestyles, human rights and

    gender equality

    16

    listen first world drug campaign 2017 9

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Goal 10 aims to

    reducing stigma and

    promoting the social

    inclusion of addicts.

    27

    listen first world drug campaign 2017 10

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Goal 16 aims to help build

    peaceful, just and inclusive

    societies and institutions

    that can address the

    problems of illicit drugs,

    crime, corruption and

    terrorism.

    30

    listen first world drug campaign 2017 11

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Goal 17 Enhance

    knowledge sharing and

    international cooperation

    33

    listen first world drug campaign 2017 12

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Social Media Headers - Campaign central message

    35

    listen first world drug campaign 2017 campaign

    Listen First – World Drug Campaign 2017

    Campaign Outcomes - Channels

    #togetherfarther

    49

    listen first world drug campaign 2017 15

    Listen First – World Drug Campaign 2017

    #togetherfarther

    Global Outcomes

    55

    september 2017

    September 2017

    #togetherfarther

    T he Dianova Network

    United in Commitment to People

    DIANOVA

    .NGO

    the dianova network

    The Dianova Network

    #TogetherFarther

    The Dianova Network (Data: August 2017)

    57

    the dianova network 1

    The Dianova Network

    #TogetherFarther

    Our Key Principles

    Vision

    Mission

    Developing initiatives and

    programmes with the objective

    of promoting personal self-

    reliance and social progress

    Values

    Dianova’s purpose is based on

    the conviction that, with

    appropriate support, each

    person will be able to find within

    him/herself the resources

    necessary to achieve success

    in his/her personal

    development and social

    integration

    Our ethical framework and

    common core values are

    grounded in commitment,

    solidarity, tolerance and

    internationality

    58

    the dianova network 2

    The Dianova Network

    #TogetherFarther

    The Activities of

    Dianova (Data: 2016)

    21%

    29%

    Education & training

    50%

    Addiction treatment & prevention

    Social, humanitarian and community

    services

    22.349

    587

    staff members (W: 53%,M: 47%)

    people served

    59

    the dianova network 3

    The Dianova Network

    #TogetherFarther

    Our Affiliations

    62

    junio 2017

    Junio 2017

    #togetherfarther

    T hank you

    DIANOVA

    .NGO