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Marketing Automation for Lead Generation

Marketing automation is booming and thereu2019s no doubt about that. <br>If youu2019re a B2B marketer or have a business, you must understand that marketing automation is crucial for lead generation and company growth. <br>

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Marketing Automation for Lead Generation

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  1. Marketing Automation for Lead Generation: Things You Should Keep in Your Mind

  2. Recent research conducted by Gartner’s software advice has shown that 50% of the small businesses and startups rely on marketing automation to perform a number of repetitive tasks. The surveys have found out that more than 30% of stars are considering marketing automation to automate their business workflows. Top firms such as HubSpot, InfusionSoft, Salesforce, SAS, Marketo, etc. are already using marketing automation. Almost 48% of B2B marketers have admitted that they have experienced in sales after integrating automation.Before we discuss the basics ofmarketing automation to efficiently automate your lead generation process, let’s find out what is marketing automation?

  3. What exactly is marketing automation?Marketing automation involves using tools and technologies to automate complex, repetitive, and boring tasks that take a lot of time and effort if performed manually. Email marketing is one of the most common forms of marketing that enables the users to automate their whole email marketing process, from finding the right customers, to sending their customized emails to increase their interest and generate qualified leads. Apart from email marketing, marketing automation lets you cover a broad spectrum of marketing channels:Cross-channel MarketingCustomer base segmentationLanding Page PersonalizationFinding and Nurturing LeadsAnd many other things

  4. What is the role of marketing automation in the Lead generation? Here are some of the things you must keep in your mind while using marketing automation for lead generation:1. Email MarketingEmail marketing has been around for a long time now but still, it is known to be among the most effective way to reach out to your ideal customers. A number of businesses are using marketing automation to automate their email marketing campaigns to reach out to more people without any manual grind.You can automate each and everything about email automation because, at some point, you have to interact with the prospects manually. By automating your emails, you can provide your customers with valuable content, helping you create a strong reputation among your competitors and in your industrial landscape. 

  5. 2. ChatbotsA report provided by Demand Gen that more than 50% of the customers are more likely to buy from the brand that provides quick customer support. And these little robots perform their job very well as remove all the hindrance between customer and business interaction. Several surveys conducted by B2B marketing companies have sown that companies that use chatbots experience better customer engagement, lead generation, and revenue growth. Chatbots are useful in engaging the customers that can eventually become a staple of lead generation. 

  6. 3. Customized contentRecent surveys have shown that 60% of the customers interact with your content first before they reach out to you to get your products or services. That means customized and customer-oriented content is important to attract to turn readers into potential customers.Customized and highly personalized content is a highly effective and incredible way to stimulate your readers to become your potential customers. Businesses can use this personalized content on a number of personalized landing pages and your potential clients will be redirected to the most suitable one.Recent surveys conducted by Gartner have shown that personalized and dynamic content allows businesses to bump their profits by 15%. Businesses are using this technique of generating highly valuable content in order to get the users’ first-party data, which eventually helps to turn them into leads.If you can post highly personalized and evergreen content for your readers, it will prove to be a powerful lead-generation tool that can give your better

  7. ConclusionIn today’s competitive landscape, businesses must use marketing automation to make their lead generation process more efficient and self-sufficient. They must understand their business models and identify areas that require more time and effort. They must automate those areas of the workflows to increase speed and productivity in a short time. Integrating marketing automation into your business workflows can give you ROI-driven results. 

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