Are You Confused about the Critical Cs of Buying Diamond Jewelry
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
You may have heard of the four C’s of buying diamond jewelry, but are you aware of the other 2 which
lead to big problems? The four C’s your jeweler is going to talk about are Clarity, Cut, Color, and Carats.
These four items determine the value of the gem, but the other two C’s are the ones many jeweler’s
count on using to close the sale. The two mystery C’s are certificates and confusion.
Certificates issued by AGS – American Gem Society or by the GIA – The Gemological Institute of America
are important. These certificates are intended to give you a clear understanding of the four C’s of the
diamond you are considering. The problem, do you understand how to read the certificate? If you are
unclear of the meaning of the terms the jeweler can use a certificate to add to your confusion causing
you to waste money and purchase an inferior stone.
Learn the Four C’s to Avoid Confusion and Diamond Buying Mistakes:
Cut– The style of cut is not as important as the quality of the cut. Each diamond is unique and a highly
skilled diamond cutter uncovers the perfect cut for each gem. The quality of cut is determined by the
amount of reflected light which exits the top of the stone. Too deep or too shallow and the light
escapes the bottom of the diamond. Cut determines the flash and brilliance of the diamond.
With this brief introduction you can avoid confusion when reading a diamond certificate. You can learn
more diamond. Keep in mind both the GIA and AGS only rate un-mounted diamonds, but often jewelers
have the certificate for the diamonds mounted in the jewelry. To get a deeper understanding and to assure
you make the best purchase visit The Diamond Jewelry Buying Guide, an outstanding free resource for
diamond shoppers. Do not consider buying diamond jewelry without the guide.