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E-mail Marketing Training in Coimbatore-Skillfloor

We kick off with the basics, exploring what email marketing is and why itu2019s such a powerful tool in the digital marketing world. Youu2019ll learn about the role email plays in nurturing leads, driving conversions, and building long-term relationships with customers.

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E-mail Marketing Training in Coimbatore-Skillfloor

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  1. E-mail Marketing Training in Coimbatore www.skillfloor.com

  2. Agenda • Introduction to Email Marketing • Why Email Marketing is Important • Types of Email Campaigns • Building an Email List • Crafting Effective Emails • Email Marketing Tools • Measuring Success: Key Metrics • Best Practices • Conclusion & Next Steps • Q&A www.skillfloor.com

  3. Introduction to Email Marketing What is Email Marketing? Email marketing is the use of email to promote products or services while developing relationships with potential and current customers. How Does It Work? Sending emails to a targeted audience to achieve specific goals like boosting brand awareness, nurturing leads, driving sales, or engaging customers. www.skillfloor.com

  4. Why Email Marketing is Important • High ROI:For every $1 spent, email marketing generates an average return of $42. • Direct Channel:Email allows you to communicate directly with your audience, cutting through the noise of social media algorithms. • Personalization:Emails can be customized based on customer behavior, preferences, and buying patterns. • Ownership:Unlike social media platforms, you own your email list, giving you direct access to your audience. • Cost-Effective:Minimal costs compared to other forms of advertising. www.skillfloor.com

  5. Types of Email Campaigns Promotional Emails Welcome Emails Newsletter Re-Engagement Emails Transactional Emails Abandoned Cart Emails www.skillfloor.com

  6. Building an Email List Organic List Building • Sign-Up Forms: Add sign-up forms on your website, blog, or social media pages. • Lead Magnets: Offer downloadable content (eBooks, guides, discounts) in exchange for email addresses. • Landing Pages: Create landing pages focused solely on capturing email leads. Paid List Building • Social Media Ads: Run Facebook, Instagram, or LinkedIn campaigns with the goal of growing your email list. • Google Ads: Use lead capture forms to collect email addresses from interested users. www.skillfloor.com

  7. Crafting Effective Emails Subject Line • Keep it short, catchy, and clear. The subject line should entice readers to open the email. • Personalization can boost open rates (e.g., using the recipient's first name). Email Content • Keep it concise: Most people scan emails, so make sure your message is clear and to the point. • Call-to-Action (CTA): Use a clear, compelling CTA to guide recipients to the next step (e.g., "Shop Now," "Read More"). www.skillfloor.com

  8. Measuring Success Key Metrics Open Rate Click-Through Rate (CTR) Conversion Rate Bounce Rate Unsubscribe Rate www.skillfloor.com

  9. Best Practices for Email Marketing Group your audience based on their interests, behavior, or demographics. This allows you to send more personalized and relevant emails. A/B test subject lines, content, and CTAs to learn what resonates best with your audience. Test different times of day and days of the week to find out when your audience is most likely to open your emails. www.skillfloor.com

  10. THANK YOU Info@skiillfloor.com Iwww.skiillfloor.com 090191 33000 Peelamedu, Masakalipalayam, Coimbatore, Tamil Nadu 641004 www.skillfloor.com

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