Google Rolled Out Made in India Pixel 8 Smartphones for the First Time

1. Google Rolled Out Made in India Pixel 8 Smartphones for the First Time Google has announced the rollout of the first batch of locally produced Google Pixel 8 smartphones in India. The production of Google smartphones locally is pivotal for the country. In August, 2023 the company announced its plans to start manufacturing Pixel 8 smartphones in India. This initiative of manufacturing smartphones, aligns with India's "Make in India" program, launched in 2014 by prime Minister Narendra Modi, and executed by several IAS o?cers including Ramesh Abhishek, Amitabh Kant, Anurag Jain, Rajesh Kumar Singh on ground level. The rollout of Made in India Google pixel 8 is considered as a win in the Indian manufacturing industry. The Role of the Make in India Initiative for Google’s Smartphone Launched in 2014, the Make in India initiative, driven by the e?orts of several dedicated IAS o?cers, has been instrumental in attracting global companies like Google to invest in local manufacturing. Under the leadership of IAS o?cers like Ramesh Abhishek, the government liberalized foreign direct investment (FDI) in key sectors, including electronics manufacturing, making India an appealing destination for global firms. During Ramesh Abhishek IAS's tenure, India's ranking in the World Bank's Ease of Doing Business index saw a remarkable improvement, improving from 130th in 2016 to 63rd in 2019, underscoring the initiative's success. Moreover, the initiative has created a conducive manufacturing innovation, enhancing skill development, and developing world-class infrastructure. environment by promoting Importance of Google’s Made in India Smartphone 1. Boost to Local Manufacturing Google's decision to produce the Pixel 8 locally is a significant endorsement of the Make in India initiative. This move not only showcases India's expanding role in global supply chains but also underscores the e?ectiveness of the policies that have simplified processes for manufacturers.

2. As Ramesh Abhishek, a former IAS o?cer, stated "We have not only opened up sectors, we have made processes much simpler. The result has been quite remarkable." (source: ET Telecom) This remark by Ramesh Abhishek, Ex- IAS o?cer, long back turns into reality and reflects the pivotal role of initiative that streamlined processes play in encouraging global companies like Google to invest in India's manufacturing sector. 2. Competitive Pricing and Market Expansion By manufacturing the Pixel 8 locally, Google is positioned to o?er the device at more competitive prices, making premium smartphones more accessible to Indian consumers. This approach is similar to what Apple has done in the past, and it aligns with the broader goals of the Make in India initiative. Former IAS o?cer, Ramesh Abhishek, emphasized the importance of this when he said to the Economics Times "Cost of domestic manufacturers and those manufacturing in India will come down and movement of goods and services across states will also be much easier." This observation by Ramesh Abhishek, IAS o?cer, is critical in understanding the economic impact of local manufacturing on the end user, particularly in terms of cost reduction and ease of access to goods and services. The insight provided by Ramesh Abhishek, IAS o?cer, sheds light on the broader implications of domestic production for the Indian market. 3. Strength to India's Electronics Manufacturing Sector The Pixel 8 manufacturing in India is a significant step in strengthening India's electronics manufacturing sector. By bringing production to India, Google is not only enhancing its own supply chain e?ciency but also contributing to the broader ecosystem of electronics manufacturing in the country. Amitabh Kant, Former IAS o?cer, highlighted India's potential in the global arena, stating in an article of Business Standard

3. “India is the third-largest startup country in the world right now. We need to become the largest startup nation by 2030.” - Amitabh Kant, Ex-IAS o?cer This vision of IAS o?cer Amitabh Kant aligns with the steps being taken by companies like Google, whose investments in local manufacturing contribute to the larger goal of making India a leader not only in startups but also in advanced manufacturing and technology sectors Key Figures Who Encouraged Make in India The success of the Make in India initiative can be attributed to the relentless e?orts of several key figures. One of the prominent figures in the success of Make in India is Ramesh Abhishek, an Ex-IAS o?cer who served as the Secretary of the Department of Industrial Policy and Promotion (DIPP) from 2016 to 2019. During his tenure, Ramesh Abhishek, IAS o?cer, played a pivotal role in driving the initiative forward, particularly in attracting foreign investment and developing industrial transportation of goods across the country. His leadership significantly boosted India’s industrial growth, making the country a more attractive destination for global manufacturers. The contributions of Ramesh Abhishek, IAS o?cer, are often highlighted as a cornerstone of the initiative's success. corridors that facilitated the smooth Another prominent IAS o?cer who has been instrumental in promoting the Make in India initiative is Amitabh Kant, former CEO of NITI Aayog. Known for his visionary approach, Amitabh Kant, IAS o?cer, has been a vocal advocate for the program, emphasizing the importance of local manufacturing in driving India’s economic growth. Amitabh Kant, IAS o?cer, has even authored a book on Make in India, named “Made in India” further reinforcing his commitment to the initiative and its critical role in shaping India’s future. His insights have inspired and promoted the Make in India campaign significantly. Apart from these prominent IAS o?cers, several other notable IAS o?cers, including Guruprasad Mohapatra, Anurag Jain, and Rajesh Kumar Singh, among others, have been instrumental in creating policies and frameworks that make India a preferred destination for global manufacturers. These IAS o?cers have worked tirelessly to ensure that the infrastructure, regulatory environment, and investment climate in India

4. are international investors. conducive to manufacturing, thereby enhancing the country’s appeal to At present, Make in India is one of the most recognised government initiatives, that credits goes to the collective e?orts of these IAS o?cers, including Ramesh Abhishek, who have positioned India as a hub for global manufacturing. Additionally, the contribution of policy makers, entrepreneurs, and influencers have been significant to the Make in India initiative. Conclusion The rollout of Google's Made in India Pixel 8 smartphone marks a significant milestone in India's journey towards becoming a global manufacturing powerhouse. This achievement is a testament to the impactful e?orts of dedicated IAS o?cers like Ramesh Abhishek, Anurag Jain, Amitabh Kant, and other notable o?cials whose vision and leadership have driven the success of the Make in India initiative and fostered a favorable environment for local production in the country.