Limit use of flash Flash is a classic example of style over substance and, while it definitely has its place in professional Web design, it must be used sparingly when you create a website.
Compress your images Images are a great example of how looks can be deceiving in professional Web design. By compressing your images before adding them to your professional Web design, you can reduce/shrink a GIF or .JPEG image by up to half its original size.
Clean up your code While HTML text is much faster than graphic text, there are ways you can make it even faster. Watch out for extraneous HTML coding – like spaces, unnecessary tags and even white space -- that can increase the size of your files.
Reduce server requests Any element of your design that loads from a different server – whether it be a graphic, an audio clip, or an ad – will elicit an HTTP request each time the page loads.
Use thumbnails Thumbnails are an especially helpful website design technique for ecommerce websites. Provide customers with a small, fast-loading image of your product and let them decide whether they want to view the larger version of the image.
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