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KEYWORD RESEARCH (2)

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.

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KEYWORD RESEARCH (2)

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  1. KEYWORD RESEARCH

  2. K E Y W O R D Keywords are the words and phrases that people type into search engines to find what they’re looking for.

  3. WHY ARE KEYWORDS IMPORTANT Keywords are important because they help you understand what users are searching for and the content you need to provide to meet their needs. The keywords you choose help define your content strategy and what topics to include on your website. This means incorporating the most relevant terms to increase your ability to rank and, in turn, increase website traffic.

  4. KEYWORD RESEARCH Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information.

  5. WHY ARE KEYWORD RESEARCH IMPORTANT Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

  6. What is digital marketing digital marketing agencies in calicut Digital Marketing Digital marketing institute in calicut SEARCH QUERIES KEYWORDS Digital marketing agencies near me Digital marketing internship in Calicut

  7. Long Tail Vs Short Tail Combination of 4-6 words Easy to rank Low search volume Low competition Contains short tail keywords More specific Combination of 1-2 words Difficult to rank High search volume High competition Generate high revenue if ranked More Generic

  8. PRIMARY KEYWORDS AND SECONDARY KEYWORDS PRIMARY KEYWORD: A primary keyword, also known as a focus or main keyword, is the main term or phrase a webpage is expected to rank for in search engine results. In other words, a primary keyword is the main keyword a page is optimized for. SECONDARY KEYWORDS: Secondary keywords are any keywords closely related to the primary search term that you're targeting with your page. All synonyms, subtopics, and long-tail keyword variations can be considered secondary keywords.

  9. STEPS OF KEYWORD RESEARCH Making a list of all the relevant topics about the business and its requirements Analyze the competitor’s business website for the best possible keywords you may find. Suggestions for keywords can also be taken from the search bar of Google. Use Google Adwords and keyword planner tools to fill your buckets with more keywords.

  10. STEPS OF KEYWORD RESEARCH Prioritize and categorize your list by segregating primary, secondary, and long-tail keywords Find keyword variations and related terms to incorporate into your content. Once you have your keywords defined in this manner you can begin mapping the priority keywords to specific pages that they are most relevant

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